Say goodbye to one-size-fits-all digital marketing.
We specialize in personalized digital marketing for local businesses, with a focus on local search, content creation, paid advertising and social media. It’s not just a plan; it’s a partnership that puts your...
Say goodbye to one-size-fits-all digital marketing.
We specialize in personalized digital marketing for local businesses, with a focus on local search, content creation, paid advertising and social media. It’s not just a plan; it’s a partnership that puts your local business or franchise network on the map.
Local Business
We believe in local business and your ability to compete with national or even the international brands.
Industry Specific
Our industry-specific marketing strategists use insider knowledge to grow your business.
Franchise Network
It’s the power of your brand executed at the local level, driving location foot traffic and sales.
Digital Training
We train your staff on the key digital marketing features so your team can independently grow your online presence.
Local Business
We believe in local business and your ability to compete with national or even the international brands.
Industry Specific
Our industry-specific marketing strategists use insider knowledge to grow your business.
Franchise Network
It’s the power of your brand executed at the local level, driving location foot traffic and sales.
Digital Training
We train your staff on the key digital marketing features so your team can independently grow your online presence.
Local SEO can be challenging for many businesses, and adding multiple locations increases its complexity. Whether you're a local brand with branches in a few cities or an established brand with numerous stores across the country, you want each one of your stores to receive the online visibility it deserves. This is where you need to put extra effort.Hubspot's study reveals that half of the consumers who search for a local store through their mobile visit that store within a day. Moreover, 60% of mobile users use their devices to search for local products and services.Some of the most significant steps to optimize your business locations for local search are explained below: 1. Develop Location-Based Web PagesEven if you have a general website for your company, you should also dedicate particular pages to each of your locations. Providing all your business information on a single landing page doesn’t work wonders in the SEO department. On the other hand, when you create specific pages, you can optimize each one for local search, and indirectly enhance your chances of getting higher rankings on SERPs.It’s crucial not to make every location page identical. However, some specific information should be included somewhere on every page, such as:● The location name, address, and local phone number (NAP)● Location-specific content such as a food menu, staff/manager names, awards, announcements, or diverse news● A Google map elaborating the exact locationFurthermore, each location webpage should have its unique URL, preferably with the location-name. You can also add pages specific to the location page so that the URL structure displays the value of the location.Some options to draft a URL are provided below:company.com/location_name_a/menucompany.com/location_name_b/menucompany.com/location_name_c/menuTo complete your location webpage optimization, you need to create meta descriptions, tags, and other content with location-specific keywords. You can also take it next level by including a local business schema for each page to cover your business hours and other data in search results. You can also create an XML sitemap that helps Google crawl your new pages.2. Leverage “Google My Business Listings” Per LocationOnce you design specific URLs for every location on your website, you can create separate Google My Business lists for your sites. You can also link the individual URLs to the listing, so customers are driven directly to the location's unique web page.To complete the listing process, the following steps should be taken:● Verify every location● List the specific hours for each location● Add location-specific photos and videos● Select the same category for every locationThe listing process can take a while if you have multiple locations. Google will send you a unique code for each location via mail. The code can take some days to get delivered, and it is used to verify the business's location.3. Design Consistent CitationsConsistency is the key to optimize multiple locations for search engine crawlers to get to your site. Search engines or Google will seek your business's name and other details as they get displayed on various channels. There are higher chances that inconsistencies could dock you in the SEO department.Keep an eye on your listings, website, and other outlets and ensure that your NAP looks the same throughout. Your name should not be location-based (e.g., H&M Mumbai), as this represents an inconsistency.4. Stimulate Reviews for Every LocationA brand or company must get good reviews, and it is even vital to generate location-specific reviews. Once your individual Google My Business listings are done, you can ask your visitors for reviews. These star ratings and user comments are shown directly on your Google business listing. The more reviews(positive), the better chances of attracting location-based customers. Reviews send a robust signal now about a brand's legitimacy.5. Create Backlinks to Your Location PagesThe power of backlinking is not hidden from us all. For businesses with many locations, building backlinks to your pages is as essential as your main website. For backlinking, you might need to collaborate with local resources like Chambers of Commerce, local charities, or other partners that will connect to your location-based webpage. Hosting and sponsoring events and creating local content can also help attract local backlinks to boost your SEO.Summing Up:Once you have successfully accompolished all the steps mentioned above, you will get to see good results. It might take time, but this strategy would yield good results. However, if you're persistently asking for reviews and managing your online presence for every location, you'll witness an unmatched boost of SEO in your local market.
Local SEO can be challenging for many businesses, and adding multiple locations increases its complexity. Whether you're a local brand with branches in a few cities or an established brand with numerous stores across the country, you want each one of your stores to receive the online visibility it deserves. This is where you need to put extra effort.Hubspot's study reveals that half of the consumers who search for a local store through their mobile visit that store within a day. Moreover, 60% of mobile users use their devices to search for local products and services.Some of the most significant steps to optimize your business locations for local search are explained below: 1. Develop Location-Based Web PagesEven if you have a general website for your company, you should also dedicate particular pages to each of your locations. Providing all your business information on a single landing page doesn’t work wonders in the SEO department. On the other hand, when you create specific pages, you can optimize each one for local search, and indirectly enhance your chances of getting higher rankings on SERPs.It’s crucial not to make every location page identical. However, some specific information should be included somewhere on every page, such as:● The location name, address, and local phone number (NAP)● Location-specific content such as a food menu, staff/manager names, awards, announcements, or diverse news● A Google map elaborating the exact locationFurthermore, each location webpage should have its unique URL, preferably with the location-name. You can also add pages specific to the location page so that the URL structure displays the value of the location.Some options to draft a URL are provided below:company.com/location_name_a/menucompany.com/location_name_b/menucompany.com/location_name_c/menuTo complete your location webpage optimization, you need to create meta descriptions, tags, and other content with location-specific keywords. You can also take it next level by including a local business schema for each page to cover your business hours and other data in search results. You can also create an XML sitemap that helps Google crawl your new pages.2. Leverage “Google My Business Listings” Per LocationOnce you design specific URLs for every location on your website, you can create separate Google My Business lists for your sites. You can also link the individual URLs to the listing, so customers are driven directly to the location's unique web page.To complete the listing process, the following steps should be taken:● Verify every location● List the specific hours for each location● Add location-specific photos and videos● Select the same category for every locationThe listing process can take a while if you have multiple locations. Google will send you a unique code for each location via mail. The code can take some days to get delivered, and it is used to verify the business's location.3. Design Consistent CitationsConsistency is the key to optimize multiple locations for search engine crawlers to get to your site. Search engines or Google will seek your business's name and other details as they get displayed on various channels. There are higher chances that inconsistencies could dock you in the SEO department.Keep an eye on your listings, website, and other outlets and ensure that your NAP looks the same throughout. Your name should not be location-based (e.g., H&M Mumbai), as this represents an inconsistency.4. Stimulate Reviews for Every LocationA brand or company must get good reviews, and it is even vital to generate location-specific reviews. Once your individual Google My Business listings are done, you can ask your visitors for reviews. These star ratings and user comments are shown directly on your Google business listing. The more reviews(positive), the better chances of attracting location-based customers. Reviews send a robust signal now about a brand's legitimacy.5. Create Backlinks to Your Location PagesThe power of backlinking is not hidden from us all. For businesses with many locations, building backlinks to your pages is as essential as your main website. For backlinking, you might need to collaborate with local resources like Chambers of Commerce, local charities, or other partners that will connect to your location-based webpage. Hosting and sponsoring events and creating local content can also help attract local backlinks to boost your SEO.Summing Up:Once you have successfully accompolished all the steps mentioned above, you will get to see good results. It might take time, but this strategy would yield good results. However, if you're persistently asking for reviews and managing your online presence for every location, you'll witness an unmatched boost of SEO in your local market.
Local SEO can be challenging for many businesses, and adding multiple locations increases its complexity. Whether you're a local brand with branches in a few cities or an established brand with numerous stores across the country, you want each one of your stores to receive the online visibility it deserves. This is where you need to put extra effort.
Hubspot's study reveals that half of the consumers who search for a local store through their mobile visit that store within a day. Moreover, 60% of mobile users use their devices to search for local products and services.
Some of the most significant steps to optimize your business locations for local search are explained below:
1. Develop Location-Based Web Pages
Even if you have a general website for your company, you should also dedicate particular pages to each of your locations. Providing all your business information on a single landing page doesn’t work wonders in the SEO department. On the other hand, when you create specific pages, you can optimize each one for local search, and indirectly enhance your chances of getting higher rankings on SERPs.
It’s crucial not to make every location page identical. However, some specific information should be included somewhere on every page, such as:
● The location name, address, and local phone number (NAP)
● Location-specific content such as a food menu, staff/manager names, awards, announcements, or diverse news
● A Google map elaborating the exact location
Furthermore, each location webpage should have its unique URL, preferably with the location-name. You can also add pages specific to the location page so that the URL structure displays the value of the location.
To complete your location webpage optimization, you need to create meta descriptions, tags, and other content with location-specific keywords. You can also take it next level by including a local business schema for each page to cover your business hours and other data in search results. You can also create an XML sitemap that helps Google crawl your new pages.
2. Leverage “Google My Business Listings” Per Location
Once you design specific URLs for every location on your website, you can create separate Google My Business lists for your sites. You can also link the individual URLs to the listing, so customers are driven directly to the location's unique web page.
To complete the listing process, the following steps should be taken:
● Verify every location
● List the specific hours for each location
● Add location-specific photos and videos
● Select the same category for every location
The listing process can take a while if you have multiple locations. Google will send you a unique code for each location via mail. The code can take some days to get delivered, and it is used to verify the business's location.
3. Design Consistent Citations
Consistency is the key to optimize multiple locations for search engine crawlers to get to your site. Search engines or Google will seek your business's name and other details as they get displayed on various channels. There are higher chances that inconsistencies could dock you in the SEO department.
Keep an eye on your listings, website, and other outlets and ensure that your NAP looks the same throughout. Your name should not be location-based (e.g., H&M Mumbai), as this represents an inconsistency.
4. Stimulate Reviews for Every Location
A brand or company must get good reviews, and it is even vital to generate location-specific reviews. Once your individual Google My Business listings are done, you can ask your visitors for reviews. These star ratings and user comments are shown directly on your Google business listing. The more reviews(positive), the better chances of attracting location-based customers. Reviews send a robust signal now about a brand's legitimacy.
5. Create Backlinks to Your Location Pages
The power of backlinking is not hidden from us all. For businesses with many locations, building backlinks to your pages is as essential as your main website. For backlinking, you might need to collaborate with local resources like Chambers of Commerce, local charities, or other partners that will connect to your location-based webpage. Hosting and sponsoring events and creating local content can also help attract local backlinks to boost your SEO.
Summing Up:
Once you have successfully accompolished all the steps mentioned above, you will get to see good results. It might take time, but this strategy would yield good results. However, if you're persistently asking for reviews and managing your online presence for every location, you'll witness an unmatched boost of SEO in your local market.
