In 2015, Trend Media realized they needed a new platform to better deliver rich media content to their users and one that better managed their back end publishing processes for their content delivery teams in each of their 30 markets. They approached us to build Loop News 2....
In 2015, Trend Media realized they needed a new platform to better deliver rich media content to their users and one that better managed their back end publishing processes for their content delivery teams in each of their 30 markets. They approached us to build Loop News 2.0 ... what would be their flagship enterprise web and mobile application digital products responsible for delivering rich news media to all 30 markets of their customer base.
The requirements on this project were rather loose. Trend Media knew what they wanted at a very high level, but required workshop planning guidance towards specific modular solutions that would meet their business objectives. We needed to integrate a tightly coupled business and technical analysis team into a development process to ensure efficient development and on point delivery.
Upgrade and Migration
Trend decided they wanted to move into the new Drupal 8 platform. Because of the vast differences between D7 and D8, a large migration effort of all content and video would be required. Trend also asked to move away from their current AWS subscription and over to Microsoft Azure. Lastly, a complete UI overhaul was requested to give the site a new look to properly reflect their brand.
CMS Customization
One of the goals of the solution mandated that access control better managed all content creation and publishing from 30 different geographical markets for the main site and its’ 8 micro sites. The solution also required customization of back end drag and drop functionality of article and video placements.
Content Delivery
Users of Loop News are spread across different geographies with disparate and lower speed network environments. The apps had to ensure uninterrupted content delivery with a consistent user experience.
IN choosing Dot Com Development as their development partner, Trend Media has been able to provide the following to both its’ internal staff and client base:
Native Mobile Applications
The Loop News Android and iOS mobile apps extend the Loop News experience for those who choose to get their news on the go.
Centralized Publishing Repository
Loop News now stands out among their content editors and publishers as an easy to use centralized publishing repository that manages multiple markets of content from different regions.
Streamlined Back End Publishing Platform
The highly customized back end has completely streamlined the news media publishing process allows Trend Media to create, manage and display virtually any type of content for any purpose, including content used across multiple channels, to ensure consistency across the Web, wireless devices, and e-mail. Multiple websites, syndication and content sharing allows publishers and content producers to provide their readership with the news – when, where and how they want it.
Higher Traffic / User Engagement / Business Growth
The flawless combination of design, information architecture, and user engagement methodologies is now helping Trend Media become a major news authority in the eyes of Google and its users. The enterprise solutions is attracting targeted new users, engaging them with rich media content and and growing their member base daily.
