Dream Farm Agency

The International Broadcaster Coalition Against Piracy (IBCAP) is a coalition of leading international and U.S. content owners, broadcasters, and distributors. They are dedicated to preventing unauthorized streaming and distribution of television content in the United States. Representing over 170 television channels, IBCAP works to protect its members' video content from online and other forms of copyright infringement.

In 2015, DISH Network Corporation, a well-known satellite television provider in North America, approached usto lead a campaign to promote IBCAP’s vision. Their goal was to raise awareness about the illegal use of receivers, which was particularly prevalent among certain nationalities and generations.

We designed a cultural awareness campaign aimed at showcasing the misuse of illegal receivers and its consequences. Understanding that mass awareness is often best achieved through television commercials (TVCs), we created a campaign centered around a series of TVCs, supplemented by other channels.

Given the challenging subject, each video needed to target its audience correctly and highlight the consequences of illegal streaming in an engaging way. We focused on three different target audiences to ensure the message was effectively communicated.

The Saudi Green Initiative (SGI), launched in 2021, under Crown Prince Mohammed bin Salman, aims to unite people in Saudi Arabia to tackle climate change and make the country greener. Their ambitious goal is to achieve net zero emissions by 2060. SGI is committed to involving everyone, from businesses to everyday citizens, in this effort. They also focus on educating people about sustainable living and raising global awareness of Saudi Arabia’s environmental efforts.

To make a real impact, SGI decided to focus on the youth of Saudi Arabia. They wanted to educate and engage young people through a new sub-brand featuring a mascot. This friendly character would help make SGI’s message more relatable and fun, especially for kids. The mascot would explain SGI’s goals in a simple and understandable way, encouraging everyone to care for the environment.

In the past, mascots were just cute faces next to logos or on posters. But times have changed, and so has the role of a character in such initiatives. With the goal of educating future generations on sustainable practices and the importance of taking care of the environment, this kind of character wouldn’t be a simple mascot. This mascot was going to be a brand ambassador.

Fully connected to the brand, the character would act as an actual member of this system, forever part of the journey.
This was the initial target we needed to hit for the Saudi Green Initiative (SGI).

Wyndham is one of the largest hotel franchisors in the world, with 9,100 locations and a portfolio of 25 hotel brands, including Travelodge. Founded in 1939, Travelodge was one of the first motel chains in the United States. As part of the Wyndham Hotels & Resorts family, Travelodge's reach and resources have expanded, enhancing its global presence. Travelodge is known for providing reliable lodging options for both business and leisure travelers across North America, Europe, and Asia.

Travelodge approached us with their beloved mascot, Sleepy Bear, who has been the cozy face of the brand for an impressive 70 years. The brand had big dreams for Sleepy Bear, envisioning it as a more adventurous character that aligns with Travelodge’s growing brand spirit. They wanted to refresh Sleepy Bear’s appearance and utilize a contemporary character in their marketing and branding efforts.

Additionally, Travelodge is committed to sustainability and has implemented various eco-friendly practices across its properties, such as energy-efficient lighting, water conservation measures, and recycling programs. The new mascot was envisioned to play a significant role in promoting these sustainability initiatives.

We conducted a thorough review of Sleepy Bear’s storied past to honor its rich legacy while redefining its future. The evolved character needed a mature story. We revised the older mascot’s story and philosophy to align with Travelodge’s new vision and plans.

Cross the Ages had developed a fantastic game that was already catching the attention of players and investors. They wanted to create a big impact and generate even more excitement, so they reached out to us for help.

Every year, hundreds of games are launched, from big-budget AAAs to indies. One of the best ways to market a video game is through a trailer. A trailer is often the first chance to make an impression on potential players and is a crucial part of the game’s promotional campaign. A well-made one can build massive excitement and draw a lot more interest to the game, while a poorly-made one with a not-so-interesting idea and style might fail to engage viewers.

So we ended up agreeing on creating a trailer, however, one key factor we needed to consider was its ability to stand out. During the time of this project, we were well aware of the shift in animation trends, sparked by the popularity of shows and films like “Arcane” and “Spider-Man: Into the Spider-Verse.” These works marked a move away from ultra-realistic styles to a more stylized, imaginative vibe.

This new style focuses not on photorealistic details, like those seen in Pixar films, but on a unique and artistic interpretation of the world. It celebrates the beauty of imperfections and adds a deeply human touch to the animation.

Sungrow is a major player in the renewable energy industry, renowned as the world's top supplier of photovoltaic (PV) inverters. Since its founding in 1997, Sungrow has been at the forefront of solar inverter technology, offering intelligent energy solutions like solar power inverters and energy storage systems. With a presence in over 170 countries, Sungrow serves a diverse range of customers, from households to industrial businesses, all contributing to the fight against climate change by promoting renewable energy.

Challenges

Sungrow reached out to us with two main challenges. Sungrow offers an extensive range of product solutions and serves a rapidly expanding customer base. However, this growth has highlighted challenges in marketing and branding, as their current brand assets, particularly the mascots, struggle to effectively communicate the diversity and scope of their offerings. Second, they needed to target different segments in the market: domestic users and industrial businesses. To address these challenges, Sungrow aimed to enhance its brand awareness through creative storytelling and mascots that could showcase its vision and core values.