Durran

ProfiCircle is a B2B marketplace that connects companies with contractors and suppliers for interior fit-out projects. The platform’s mission is to bring efficiency and transparency to an industry where processes are traditionally slow, fragmented, and relationship-driven. The challenge was to design a digital experience that streamlined procurement while balancing the needs of multiple stakeholders.

Durran partnered with ProfiCircle to reimagine how buyers, suppliers, and contractors interact. We started with discovery sessions to understand the workflows of procurement managers, architects, and suppliers. Mapping these roles revealed major inefficiencies: complex quoting, unclear communication, and lack of visibility into timelines and costs.

Our approach combined UX research, competitor benchmarking, and iterative prototyping. We developed flows that simplified supplier discovery, standardized quoting, and introduced clear comparison tools for decision-making. Prototypes were tested with users across the ecosystem to refine critical touchpoints such as request-for-proposal submission, negotiation, and approval.

To support scalability, we delivered a modular design system that ensured consistency across web and mobile experiences. This system allowed ProfiCircle to extend features quickly as the platform grew and to maintain visual and functional coherence across different user types.

The result was a marketplace that cut procurement time, increased trust between parties, and provided transparency into every stage of the fit-out process. By focusing on usability and clarity, ProfiCircle was able to attract both enterprise buyers and suppliers, positioning itself as a trusted digital partner in an industry ready for modernization.

Pick is a mobility platform built to improve the experience of ride-share drivers. While most platforms prioritize passengers, Pick aimed to create a driver-first ecosystem that boosts earnings, simplifies work, and fosters trust. The challenge was to design an app that balanced driver autonomy with platform efficiency while keeping the interface intuitive for daily, high-frequency use.

Durran worked with Pick’s founders to translate this vision into a product drivers would adopt and stick with. We began with discovery workshops to map driver needs, frustrations, and incentives, combined with competitor analysis to identify gaps in existing mobility apps. The insights revealed critical pain points such as lack of transparency in earnings, limited control over rides, and inconsistent support.

Based on this foundation, we developed driver personas, user journeys, and low-fidelity prototypes. These prototypes were tested with drivers to refine flows around ride acceptance, earnings tracking, and in-app support. We then built an adaptive design system to ensure consistency across iOS and Android and to allow rapid iteration as the platform scaled.

The result was a driver-centric platform with transparent earnings dashboards, simplified onboarding, and features that empower drivers to manage rides with confidence. Beyond usability, the design reinforced Pick’s positioning as a fair and reliable alternative in a crowded mobility market.

By embedding design early, Pick avoided costly rework in development and gained a product vision rooted in real driver feedback. This not only improved adoption but also gave the founding team a scalable system they could continue to evolve as mobility regulations and market expectations change.

Bliro is an on-device AI meeting assistant that captures, summarizes, and distributes meeting notes without intrusive bots. It integrates with Salesforce, HubSpot, and Slack, letting teams control how meeting data flows into their systems. Despite strong technical capabilities, Bliro faced challenges with user activation, product clarity, and design consistency.

Durran partnered with Bliro in a 5-week engagement to address these gaps. The work began with a UX audit and discovery workshop, mapping personas, flows, competitor benchmarks, and assumptions. This created a shared product understanding that aligned design with business priorities.

We then explored solutions and built rapid prototypes, testing them with five customers to validate assumptions and refine flows before development. This ensured the design process stayed anchored in real user feedback.

Finally, Durran delivered a redesigned product experience supported by a scalable design system. Developers received clear, reusable assets that reduced handover time and enabled faster iteration.

The outcome was a sharper product identity, improved customer activation, and smoother development cycles. Users reported greater satisfaction with navigation and feature clarity, while the Bliro team gained the structure needed to scale. 

As Martin Thoma, Co-founder of Bliro, noted: “The uplift was immense. Our customers benefited from large usability and design improvements that they love talking about.”