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About Edusoft Ltd:

As the company behind the TOEFL® and TOEIC® tests, Edusoft Ltd. is a division of Educational Testing Services (ETS), the biggest private educational testing and evaluation company in the world. With technology-based English language learning and assessment solutions, Edusoft is a global leader that serves a variety of business, governmental, and educational sectors in more than 30 countries.

Edusoft, which has been in the business for more than 25 years, specializes in offering complete blended learning solutions for both small and big scales that are founded on cutting-edge interactive technology and tried-and-true teaching strategies.

Challenges:

With a long-standing track record and proven sales management process, Edusoft ensures maximum success for every project, from start to finish. But as they scaled, they faced many challenges in management from disorganized frameworks, lack of visibility into work, and access to real-time data visualization to measure their sales efforts.

Additionally, they had no space to store their leads in one place. They were scattered in separate Excel spreadsheets and in different places, causing problems from lead generation to conversion and analysis.

Furthermore, the challenge of location made them limited in connecting and working together. It was difficult to keep track of not only their team but also their customers and distributors around the world.

Wanting a CRM that would suit every aspect of their business, they also looked into Dynamics 365 as it was Microsoft Certified. After researching and testing various CRMs like SAP, Edusoft decided to focus on Zoho CRM based on Zoho’s success.

Solution:

Edusoft’s Zoho adoption journey was a series of transitions from Bigin to Zoho CRM Plus and finally Zoho CRM Enterprise Edition. Bigin seemed to be suitable for smaller businesses with its user-friendly interface. It is easy for small businesses to onboard and operate. However, Edusoft realized that Bigin was no longer a suitable solution as they scaled up.

In the next phase, Edusoft converted into Zoho CRM which was a more scalable solution. This enabled them to digitally transform their processes from lead generation to customer conversion. They leveraged Zoho CRM to upgrade their sales process, which brought many benefits to the sales department.

Finally, Edusoft wanted to digitally transform more than just the sales department but also spread across other departments of the company. Thus, they decided to upgrade the Zoho CRM Enterprises. Zoho CRM could integrate with other Zoho Apps, which created growth in many aspects of the company. Whether they wanted to connect CRM with the apps, they could implement it easily and conveniently.

Benefits:

With advanced features, Zoho CRM provided many advantages for Edusoft in the transformation journey. Zoho CRM helped Edusoft improve sales management from lead management, lead nurturing, deal creation, sales pipeline management, and follow-up to closing deals. Not only offer pre-built features, Zoho CRM also allowed them to customize and expand the sales process easily

In addition, Edusoft applied Blueprints in the sales process from sending follow-up emails to maintaining customer profiles. It was convenient for their team to take care of customers as well as create conversion rates. Furthermore, Zoho CRM provided comprehensive reporting and analytics, which allowed Edusoft to access visual data quickly. As a result, they did not spend much time processing data or making measurement reports. With just a few clicks, they could export reports to measure and improve their strategies. This was exactly what they lacked before but Zoho CRM helped them make a huge difference.

Instead of having to make all calls via phone, Skype and WhatsApp, Edusoft made all calls directly from Zoho CRM. All calls and sales activities were recorded. As a result, the sales team no longer wasted time exchanging customer information lists but could share them with other colleagues with just one click. They could follow up with their leads, prospects and customers easily.

Moreover, Zoho CRM eliminated the time and distance constraints so that Edusoft could connect with sales operations spread across Latin America, EU and US. They were able to successfully streamline the communication of their global sales team using the Zoho Cliq and Zoho Meeting integration. It led to seamless and secure connectivity for the business.

About Minor Hotels:

Minor Hotels has over 530 hotels, resorts, and serviced suites under brand names like Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, TIVOLI Marriott, Four Seasons, St. Regis, Radisson Blu, and Minor International. The portfolio includes 55 nations across the Americas, Europe, the Indian Ocean, Africa, the Middle East, and Asia Pacific. Additionally, it grows by forming strategic alliances with other top hotel brands throughout the world and acquiring a number of complementary hospitality businesses.

Customers of Minor Hotels include individuals, banks, government agencies, wholesalers, corporations, MICE partners, airlines, and many more. It also runs a point-based vacation club, retail centers, entertainment centers, and residential buildings. A publicly traded business called Minor International (MINT) belonged to Minor Hotels, one of the largest hospitality and leisure companies in the Asia-Pacific region

Challenges:

Minor Hotels used to use an antiquated and very simple customer relationship management system through spreadsheets to handle client and sales data. This resulted in being difficult to handle customer and business data. They decided to look for a customer relationship management tool. The purpose of this technology was to rigorously handle customer data and streamline the company’s sales procedures.

When searching for a solution, security and privacy were of utmost importance. The implementation of a new CRM system for B2B sales was the first priority because Minor Hotels has a diverse clientele. The team sought a user-friendly solution that could manage substantial volumes of client data, streamline the sales process to increase the effectiveness of the sales team, and assist management by providing clear insight into the team’s work.

After evaluating several tools like Zoho, Salesforce, Zendesk, and Freshdesk, they finally chose Zoho to optimize their sales management because the Zoho One suite not only caters to the requirements of their sales team but also to several other teams, including marketing, finance, and management.

Additionally, Zoho One also had the most competitive pricing, which suited their requirements. It is ideal that they could use this suite for several other teams without paying an extra dollar each time.

Solutions:

Zoho provided ease of use with a great security policy. The team of Minor Hotels could easily deploy it even if none of us had any technical background.

Leveraging Zoho CRM is a good way for Minor Hotels to manage their B2B sales process. During the initial phase of deployment, they focused on building a centralized data repository, improved reporting, and better visibility into sales activities.

With Zoho CRM, it was easy for Minor Hotels to record all the leads, deals, and partners they handle. They could add, manage, and nurture leads on the CRM system. A series of follow-ups are automatically scheduled using workflow rules.

Zoho CRM also offered a centralized data management system to track all sales activities of the team, to continuously monitor the business situation and make informed and data-driven decisions about the future. Moreover, it had a wide range of reporting templates which allowed Minor Hotels to choose the right one.

Benefits:

Minor Hotels took more advantages from Zoho CRM in their customer and revenue management. The CRM system helped Minor Hotels through its advanced features.

Improved sales process : Their sales team spent much time doing core operational tasks instead of manual efforts. Zoho CRM records every detail of the conversations related to the deal, which allows Minor Hotels to track better and avoid relying on any individual. In addition, the Activity Module helps the team avoid missing any follow-up, thereby increasing the conversation rate.

Better visibility for management : Thanks to the Zoho CRM system, Minor Hotels didn’t need too much time to generate data from many spreadsheets to create a report. They could export Zoho CRM reports and dashboards in just several clicks. One of the most popular reports Minor Hotels uses is a detailed report on the activities of their sales team and helps them track who is taking what action for each specific deal and partner. Furthermore, they also share data across the entire global sales team rather than just one group using spreadsheets.

Mobile applications for all: Minor Hotels employees are constantly on the move to make sales, so a mobile CRM app played a vital role in recording every detail. Zoho CRM provided responsive mobile which allowed Minor Hotels to not have to log in to the system from a desktop. Thus, the sales team could always update details into the CRM, ensuring all information is accurate in real time.

About Agoda:

Agoda, a digital travel platform, started out as an e-commerce start-up in Singapore in 2005 and has since expanded to offer a global network of over 2.4 million properties in more than 200 countries and territories worldwide. It is easy for travelers to access a large selection of luxury and affordable hotels, apartments, homes, and villas, which are suitable for all travel occasions and budgets.

In 2019, Agoda expanded its travel services to include flight reservations and packages. Agoda, which has its headquarters in Singapore and is a division of Booking Holdings (Nasdaq: BKNG), has over 4,000 employees across 30 countries. Currently, you may access Agoda.com and the Agoda mobile app in 39 different languages.

Requirements:

Similar to the requirements for the software product, Agoda required high on components such as transactions, contracts, campaign management and advanced technical implementation. They have consulted many solutions in the market but they are not suitable for many reasons such as too high price, difficult setup, lack of customization, etc…

 Choosing Zoho CRM Plus was known as their CRM subscription because they wanted to improve user experience and increase customer satisfaction. It was fortunate that Zoho CRM Plus had a user-friendly interface with powerful customization capabilities to enhance customer experience and a reasonable total cost for Zoho’s value proposition.

Solutions:

Zoho used Blueprint to analyze and create an advanced process flow, which aimed to make it easy for partnership managers to follow. To handle the deal flow from lead to live, including all sophisticated technological implementations, another blueprint was set up in tandem with this one. As a result, Agoda was able to organize its partnership onboarding procedures instead of using manual emails and chatting messages to request configurations for backend systems.

Additionally, Agoda took advantages of the integration of Zoho CRM with other Zoho Apps. It not only shared documents quickly but also communicated with each other effectively. They also set scheduled meetings and received the notice without missing important meetings.

For approval requirements, Zoho CRM allowed Agoda to set up its own approval rules. Agoda could utilize not only built-in features but also tailor functions to manage the partner onboarding process. At the same time, workflow rules were established to manage follow-up duties on Zoho platform.

Finally, Zoho CRM provided activity lists to enhance Agoda’s campaign management procedures. Furthermore, with strong integrated capabilities, Zoho CRM permitted Agoda to connect with other apps to improve the campaign management process from creating and publishing to reporting and end. They also leveraged Zoho CRM to execute email campaigns to share updates with partners more effectively

Benifits:

Zoho CRM has such a wide range of adaptability and customization that Agoda has moved from using Zoho CRM alone to consolidating all their requirements into one system as Zoho CRM Plus. Through extensive research and testing, Agoda has replicated some of the features and settings available in Zoho and added them to meet the next operational expectations including multi-level approvals, opening and closing tickets based on ticket updates, etc….

Setting up custom processes on Zoho takes Agoda beyond the hassle of handling issues. It is easy for them to detect and control unwanted issues during the management process. Additionally, Zoho CRM has a navigated interface which is easy to onboard no matter how technical knowledge you have

Furthermore, Agoda was able to streamline the campaign administration procedure, particularly with regard to email marketing campaigns, thanks to Zoho CRM. Thus, the company could reduce resource allocation, save money, and increase production because every task was automated.

Agoda has successfully leveraged the combination of Zoho CRM and Zoho Desk to optimize data. In addition to the built-in features and diverse stores, Zoho also allowed Agoda to take full advantage of flexible and scalable customization. It is a future choice to meet any changes without technical barriers.

About Super Enterprises:

Super Enterprises was founded in 2002 by Mr. Narasimhan, who operates his family’s 1947-founded stationery company. At the moment, their product line includes a large variety of stationery, paper, printers, and computer consumables. Leading private and governmental organizations in South India are their main clients.For printers and HP and Canon ink cartridges, they are Tamil Nadu’s biggest trading partner. They have also fulfilled numerous orders throughout India and are an approved vendor for Gem Marketplace.

Requirements:

Based on their in-depth analysis, Supper Enterprises realized that they needed a solution that would help them upgrade their marketing operations. They also looked at many software in the market but they didn’t seem to be a good fit. Supper Enterprises finally decided on Zoho because of its brand and it proved to be a great value for money. With Zoho Marketing Automation, they were able to launch their marketing operations without the help of a developer. It is quite easy to use and learn compared to other marketing technology platforms.

Challenges:

The B2B market was Supper Enterprises’ primary area of concentration. Therefore, they have a certain amount of potential customers in the B2B market but not in B2C. They wished to alter their approach, nevertheless, in order to remain resilient in the cutthroat industry. They therefore aimed to identify the appropriate channels to use in order to extend their operations to the B2C market.Super Enterprises relied on the traditional marketing approach, which made it difficult for them to manage marketing and monitor business operations with the current bandwidth. Additionally, the negative impact of COVID-19 made their marketing and sales teams work remotely, which made it even more difficult for them to coordinate their work

Solutions:

With Zoho Marketing Automation, Supper Enterprises could target their online audience with the web assistant feature. Zoho allowed them to proactively engage with website visitors with smart pop-up forms. This system provided a wide range of built-in forms, which allows you to customize to adapt your branding identity and requirements.In addition, Zoho Marketing Automation Journey also helped Supper Enterprises run multi-channel campaigns, which supported their engagement with customers and agents. This resulted in personalizing their communications and fully automating them. Furthermore, their marketing team made an effort to adopt other modules of Zoho Marketing Automation to take advantage of growth opportunities.

Furthermore, businesses were able to customize personalized customer experience based on collecting the customer journey. With the smart reports and in-depth analysis, Super Enterprises had more important source to enhance their customer services as well as supplant the advanced marketing strategies.

Benefits:

Along with their digital transformation journey, Zoho Marketing Automation brought many impressive benefits. Zoho had powerful integration features, which allowed businesses to integrate Zoho Marketing Automation with other Zoho applications quickly without any hassle. Additionally, tight integration with Zoho Commerce supported them to penetrate the B2C market, differentiate their target audience, and run personalized campaigns smoothly.

Thanks to Zoho Marketing Automation, their marketing team could target potential customers and identify the highest performing advertising channels. From there, they could reshape their strategies and marketing efforts to engage more potential customers as well as boost conversion rates. In addition, Zoho Marketing Automation provided detailed dashboards with an intuitive interface, Supper Enterprises could get a comprehensive view of which products are viewed the most. As a result, they were able to optimize their time and money to improve order conversion.

Finally, Zoho Marketing Automation allowed Supper Enterprises to plan, build campaigns and direct their marketing efforts from different locations remotely. They didn’t need to hold long meetings and documents because everything can be shared on Zoho across the organization. Now, the team of Supper Enterprises can easily communicate and share documents in the Zoho system. With Zoho, they are confident to reach a new height and expand the system in the future when they grow.