Element DMA

Overview:

VIE Clinic by Halim is a dentistry in the heart of Dubai. The target audience is described as the medium+ segment.At the start there was very little input data, there was only one freelancer working before us, who could not produce results. Also, VIE Clinic has a small staff, so the speed of problem solving is not high.

Process:

We didn’t have input data on effective services, what to attract audiences to. We asked businesses for the main directions that require clients and began to test them one by one.
We started with the obvious: lead magnet services – teeth cleaning. This service is not expensive and quite popular. According to experience, it should have given dentistry clients.We had the advertising channel chosen at the start Meta Ads with the purpose of direct message. Our hypothesis worked successfully. We managed to get the first patients at a price of 100 dirhams. From the disadvantages, it is the price of the service. It does not make profit on the first touch.

After that, we started to connect other offfers and traffic sources, started to work with the website. After we switched to the services “Veneers”, “Whitening” and “Implants” the number of hits remained at the same level, however, the revenue to the clinic began to strive to zero.

RESULTS​:

We now have a working model of getting referrals to the clinic through direct messages and from the website. The site continues to be filled. We have taken on the role of developing the site for SEO. In addition, Google Ads have been launched on the site.

Overview:

Bite of time is a company that sells luxury watches in Dubai. Brands: Rolex, Audemars Piguet, Patek Philippe. The value range is high from $15,000 to $200,000. ProcessBefore starting work, we asked for all the information that could help us avoid mistakes and help us form hypotheses: data from past advertising campaigns, past hypotheses, examples of creatives, access to analytics.

Process:

We started our work with the most obvious and simple hypotheses. Formed creatives in Meta Ads, selected an audience that corresponds to the concept of the LUXE segment.We started an advertising campaign in Meta Ads with the most obvious steps: funnels to instagram direct. This brought quick results and generated the first leads. However, due to the complexities of the market, it was required to get leads of very high quality so that the manager didn’t need to sell with complex scripts.Therefore, our funnels started to become more complex. We tried a lot of hypotheses concerning landing pages, creatives, audiences, placements and in the end we had a clear leader in Meta Ads: dynamic catalog advertising from the site with landing on the product card. At the same time, the cost of an appeal from Meta Ads costs about AED 27.

We plugged in Google Ads as a source of warm audiences, for further retargeting. The difficulty was that branded queries cannot be shown in Google. However, we managed to get around this. As a result, the cost of a call from Google costs about AED 60.

RESULTS​:

At the moment, we have advertising campaigns that work in conjunction with Google Ads + Meta Ads. The campaigns are supplemented with remarketing from Meta Ads.We prepared analytics in a dynamic format using Google Sheets and Looker Studio. In this format, at any time you can make a cut of the data and see the effectiveness of the work.