Espina Studio

With more than 25 years as a trusted household name, Esponjabón has redefined the traditional sponge and stands today as a clear example of Mexican ingenuity. Known for its soap-infused sponges, the brand combines simple design with a wide range of active ingredients, adapting to the specific needs of every consumer.

The project focused on redefining Esponjabón’s visual identity as the brand prepared for international expansion, ensuring it could evolve while remaining true to its origins.

Challenge

The key challenge was modernizing a well-established brand without losing the recognition and trust it had built over decades. The identity needed to express adaptability and individuality while remaining instantly recognizable on shelves. At the same time, the system had to work across a broad product range and meet accessibility standards for new international markets, including Europe and the United States.

Solution

Through in-depth research and analysis, we developed a visual overhaul grounded in Esponjabón’s core values of adaptability and individuality. The wordmark was refined by introducing a custom twist to a bold, distinctive typeface—respecting the original brand while adopting a more approachable and contemporary tone.

For the isotype, we embraced abstraction, creating a symbol that reflects the product’s transformation over time and remains instantly recognizable to long-time users. These elements were designed to live within a flexible visual system, combining with a vibrant color palette to create pairings that correspond to active ingredients and stand out clearly on shelves.

As Esponjabón enters international markets across Europe and the U.S., the packaging was developed with accessibility and clarity at its core, ensuring functionality and ease of understanding. The result is a brand system built around individual needs—inclusive, adaptable, and unapologetically for the people.

Cryoholdco is a biotechnology holding company pioneering stem cell–based treatments and preservation services across Latin America. At the intersection of advanced science and human care, the brand represents a future where innovation is not only powerful, but ethical, accessible, and deeply personal. As leaders in their field, Cryoholdco is redefining how healthcare is perceived—transforming complex science into meaningful, life-enhancing possibilities.

Challenge

Operating in a highly technical and often misunderstood sector, Cryoholdco faced the challenge of differentiation. Biotechnology brands frequently lean into clinical, overly complex visual languages that can feel distant or intimidating. Cryoholdco needed a digital identity that established unquestionable scientific credibility while remaining warm, human, and approachable. The goal was to communicate authority without alienation—and innovation without abstraction.

Solution

We crafted a digital identity that balances precision with empathy. Anchored in neutrality and clarity, the visual system uses a muted, sophisticated color palette to convey trust and reliability, paired with a clean sans-serif typeface that reflects transparency and scientific rigor. This foundation extends seamlessly across Cryoholdco’s digital ecosystem, most notably through a website designed to educate and engage users around the life-enhancing potential of stem cell preservation.

Beyond aesthetics, the identity serves a strategic purpose: demystifying biotechnology. Through intuitive layouts and accessible language, complex science is translated into understanding—and ultimately, hope. The result is a cohesive digital presence that doesn’t just inform, but resonates—positioning Cryoholdco not only as a leader in biotech innovation, but as a trusted ally in the future of health.

Curiosity Division is a creative consultancy that integrates design, strategy, storytelling, and technology to address complex challenges through an agile, human-centered approach. Its methodology is driven by curiosity—used as a catalyst to transform uncertainty into ideas that are clear, relevant, and actionable.

The project centered on creating a digital platform capable of expressing this mindset, not only by presenting the studio’s work, but by embodying its way of thinking and problem-solving.

Challenge

The main challenge was to translate an abstract, process-driven methodology into a tangible digital experience. The website needed to go beyond a traditional studio showcase and instead communicate how Curiosity Division thinks, explores, and responds to challenges. It was essential to design an interface that could express strategy and storytelling simultaneously, while remaining intuitive, engaging, and accessible.

Solution

We designed and developed a website that turns exploration into an active experience. The structure is built around questions that invite new ways of seeing, understanding, and solving problems. Each project is presented as an answer to a specific challenge, making the strategic reasoning behind the work visible and transparent.

The site unfolds as a narrative journey—dynamic, fluid, and centered on movement. Animations, transitions, and micro-interactions are not decorative elements, but functional components that guide users intuitively through the experience and sustain engagement.

The result is a living digital platform that both presents and performs Curiosity Division’s methodology. It invites users to question, imagine, and rediscover, positioning curiosity as the starting point for meaningful and impactful solutions.

Oakwise is a consulting firm dedicated to crafting digital solutions that empower organizations and governments across Latin America. With a strong commitment to delivering meaningful benefits to citizens, their initiatives focus on improving sectors like education, healthcare, and digital governance, leveraging the strength of strategic partnerships.

Built on the foundation of trust, we helped provide a digital experience that harmonizes the precision of technology with a human-centered and natural approach. Rooted in trust and innovation, our take on Oakwise’s primordial concept begins with its name—a symbol of wisdom, resilience, and enduring strength cultivated through 30 years of innovation.

With thoughtful elements such as inviting color palettes and rounded, nature-inspired forms, we provided a visually engaging and user-friendly website experience based on a modular design, all amplifying the firm’s mission to enhance the quality of life and foster sustainable growth.

Services
Naming, UI/UX Development, Wordpress Development

Metalsa is a Mexican company with global reach, immersed in the forefront by perfecting technology in the dynamic realm of the automotive sector.
We developed a digital branding system that adapts to the company's new identity, reflecting a human touch by highlighting its trajectory, leadership, and social and ecological contributions.

By merging technological innovation with the company's narrative, we created a visually appealing web platform that effectively communicates the history and values of the company. Through this, we establish meaningful connections and underscore their commitment to social and environmental responsibility, solidifying their position as an industry leader and generating a valuable impact on society.

Services
UI/UX Development, Wordpress Development, Strategy

Momiji is a brand manufacturing and distributing skin care products. Established in 2017, it was born inspired by the Korean and Japanese beauty trends dominated by applied product routines with better results.

To faithfully reflect the brand philosophy and aesthetics through an intuitive and simple shopping experience creating a meeting point for functionality and creativity resulting in a comfortable and enjoyable experience.

A user-centered approach experience was selected as a priority providing all the required tools to carry out a smart and satisfactory purchase including related product suggestions. The Momiji site concept was developed considering the brand's philosophy, resulting in an educational and informative solution for the consumer that invites the visitor to complete a purchase. In collaboration with Grilli Type, we designed a series of icons for Momiji's typography, establishing new links with the user and reinforcing his experience in a memorable way.

Services

Interactive, Web Design, E-comerce, Art Direction, Interaction Design, Iconography