Estro Digital Communications

Overview:

The 4Q Consulting website was built on a WordPress CMS; one of the key challenges with WordPress is security.

Objective/Challenges Faced:

Due to the lack of updates, the site was breached and “This site may be hacked” message was displayed on Google Search.
https://support.google.com/websearch/answer/190597?hl=en

Results/Conclusion:

Luckily, we had a backup of the original site on our server. We were able to reload the backup files (WP PHP, MSQL) and restore the original website.

How to Move a WordPress Website to a New Hosting Package:

-Download the wp-content folder to your computer
-Replace the contents of the existing wp-content folder in your new hosting account
-With phpMyadmin, create a backup of your database as a SQL file
-Upload the SQL file you saved into the _db_backups folder
-Modify the connection string in the editing window

Future Plans:

The 4Q site should consistently be updated to prevent security breaches. We also installed the GoDaddy SiteLock Malware Scanner–SiteLock protects your web investment, keeping you and your customers safe from hackers and other online threats.
https://www.godaddy.com/security/malware-scanner.aspx

Testimonial:

“My name is, Daryl Kipnis. I’m an attorney at law at Kipnis Law Offices. I’d like to take a moment to recommend the services of Estro Communications to anybody looking to grow their business anywhere. They call themselves The Digital Madmen and do they ever live up to that billing. They will build you a fantastic website with all of the bells and whistles for search engine optimization. They will build you a top-notch email server with a whole suite of business apps.

They will film the greatest and highest quality videos–videos are so important these days in marketing. They are masters of their craft and they would not let you down on what they do. They will make even the most difficult aspects of web development and marketing (everything that they do) easy in a way that you can understand it. So you could get back to doing what you do best…which is grow your business, take care of your clients and create value. Any of your needs that you may have…they will certainly be able to meet and exceed them. I recommend them to anybody looking to grow their business.”

About:

My Doc Urgent Care’s goal is to deliver fast, efficient and quality care to help our patients feel their best again. They provide services such as flu shot, urgent care, allergies, primary care, on-site labs, x-rays, cancer screening, and occupational medicine.My Doc Urgent Care opened its doors in April 2017. Prior to My Doc, there was an urgent care at the same location that had been tarnished with a very negative reputation. Our objective was to:

 Clean up Google Search
 Create a Brand that patients Trust
 Increase the Daily Patient Count

Reputation Management:

Upon starting with My Doc Urgent Care, the prior urgent care business had a very negative reputation.  Our primary job was to clean up the Google SERP.

After 6 months of intense clean-up online, we strategically implemented a technical and manual process to deprecate the old business SERP listings.

Local SEO:

Over 10,000 Searches each month
Listing on Search 8.23K
Listing on Maps 4.92K
 

Avg # of monthly queries:

urgent care – 1,830
urgent care nj  – 740
urgent care near me – 714

Supermarket Advertising:

We designed and implemented an in-store display at the entrance of PriceRite in Garfield, NJ.

Summary:

Marketing and Advertising is an ongoing process especially in the urgent care business.  The mantra of “local domination” and by “seeing you everywhere” is the right strategy to follow in a competitive local market.