Evolve Media

American Racing, the preeminent manufacturer of custom wheels for the automotive industry, wanted to bring their brand to the 21st century and Evolve Media did just that. Redesigned their main corporate site along with five other sub-branded, market specific, product sites. In addition, American Racing wanted to decrease their retail return rates. Evolve Media developed a way for customers to envision their automobile, year, make, model, and color with the desired wheel before the purchase.  Thus reducing the wheel return rates by 38%. 

HOW'd It Go?

This was a great collaboration with the American Racing team. All hands were on deck to build out their multifaceted interactive initiatives and branding. The relationship lasted for more than five years. The work we completed included:

• Main Corporate Website
• Branding and web development for various AR Properties:
  • The Owners Lounge
  • WELD Racing
  • Motegi Racing
  • Boyd Coddington Wheels
• The Carfigurator interactive wheel visualization tool and in-store kiosk

ICON develops advanced construction technologies that advance humanity by using 3D printing robotics, software and advanced materials.

HOW'd IT GO

Time constraints: The website came together quite quickly—two months from start to finish, with video production taking about 80 percent of the duration.

Technology: The core technology is WebGL via JavaScript. We’ve moved away from object-oriented code recently to a state-based, functionally programmed type of JavaScript within our framework that allows us to take a pretty straightforward approach to build experiences like this.

Evolve Media brought to life the Educational supplemental website for the news outlet PBS Newshour, simply called PBS Newshour Classroom. The site features news related content for students and teacher resources for grades 6 through 12.

HOW'd IT GO?

Design core: One goal of the redesign was to lean into PBS Newshour’s heritage and rich history as well as the educational part of their brand, to help present it as a long-established voice. We enjoyed digging through the archives to look at historical illustrations and type details, like the use of italics, as well as PBS Newshour’s pages from the more recent past.

Favorite details: We were excited to get to work with Victoria Pasquantonio and Jesse Kemper from the PBS Newshour team on the overall structure. As well as a way to appeal to educators and students alike. The final result was based on a combination of the other properties and a commonality between the brands.

Challenges: The goal was to do a visual refresh of PBS Newshour Classroom site, not a full rebrand. It was difficult considering the educational side of their properties did not have existing brand guidelines or a cohesive extensive brand system already in place. So, we were working in a design system that was somewhat undefined. 

Navigation structure: The core focus for the navigation is to call attention to things we want the user to do or know. The thinking here was that people are not likely to use the navigation to discover content as much; they’re more likely to be coming in via an article shared from another source. So, it was better to use the navigation to talk to the fact that there’s an associated content and related subject matter.

Special technical features: We spent some extra attention working with the Gutenberg block system to give the editors more control over the placement of auxiliary items in the article body—focus topics, calls to action and related links, among other items—while also reducing manual labor. The editors go through their normal workflow of editing the article and inserting images. Then, upon save of the article, the auxiliary items are dynamically placed throughout. The block system enables PBS Newshour’s editors to manipulate and adjust the placement to better suit the content. 

CookUnity is a startup personalized meal subscription service based out of New York. “For busy people who want to eat healthily but are overwhelmed by what that takes. By making it easy and flavorful, we help them build better eating habits without making any sacrifices.”

HOW'd It Go?

At roughly 400 marketing pages, and over 2400 pages total, creating the Cook Unity website was no easy lift. The CU team rolled up their sleeves and collaborated with Evolve Media, often side by side. It was critical for them to get up to speed with the new backend quickly, so Evolve and CU were able to tackle the final weeks of the build as a team.

EVGA Corporation is an American computer hardware company that manufactures motherboards, gaming laptops, power supplies, liquid coolers, computer cases, and gaming mice. EVGA is known for its high-quality RTX and GTX graphics cards, as well as power supplies, coolers, and motherboards. 

Evolve Media created a new brand identity for the internationally recognized consumer electronics brand, EVGA. Our agency created EVGA’s logo, print collateral material, product packaging and website. We were also engaged to create internal marketing material, PowerPoint presentation templates, UI/UX design, trade show material and promotional giveaways.

How’d it go?

This ended up being one of those projects that turned into much more than a new logo effort.

Evolve Media started out designing the company’s logo and identity, ultimately producing a comprehensive style guide to direct future uses of the EVGA brand.

We then were asked to produce much more:

• Logo Identity
• Style Guide
• Packaging
• Collateral Material 
• Trade Show Collateral
• Promotional Material and giveaways
• Website Design and Development

M2G Solutions, led by Melissa Garner, is a consulting firm with over three decades of experience in training, consulting, and implementing ERP systems with expertise in architecture, engineering, construction, and other professional service industries.

HOW'D IT GO?

Challenges: Designing and building the new M2G site posed several challenges. First, we had to ensure the site reflected the essence of the brand and its nature, which required attention to detail. Maintaining a balance between creativity and functionality was essential to create an engaging yet user-friendly interface. Incorporating unique elements, while ensuring they enhanced the user experience without overwhelming or distracting visitors.