EZMarketing

Marketing Doesn't Have To Be Difficult

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EZMarketing is a Lancaster, PA-based web agency full of creators, advisors, strategists, and people who just get excited about digital marketing. For more than 20 years, we’ve been delivering innovative web designs and custom-tailored marketing strategie...
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$100 - $149/hr
10 - 49
United States
EZMarketing
Marketing Doesn't Have To Be Difficult
0.00/5 (0 Reviews)
Services

Our focus is on digital marketing and the services surrounding it to create a major presence for our clients. We offer website design and development, responsive website builds, email marketing, search engine optimization, Facebook marketing, Google Ad campaigns, and a host of other services.

Focus
Service Focus
Question & Answer
When you have something interesting, useful, and readable for the readers, you can also utilize their presence on your site or blog to encourage sales. It is indeed old, but the most promising strategy for the online marketers that involves utilizing a blog for promoting a business and brand building. Today, when more than 600 million blogs are online and over 12,000 times ‘How to start a blog’ is searched on Google every month, blogging has become one of the most effective ways of generating quality leads for a business. By sharing your blog on social media sites, you can get the right amount of traffic directed towards your website. Successful blogs on the Internet If you spend more time with your blog on the internet, you will surely become successful. Google data reveals that 38% of the bloggers who spend more than 6 hours utilizing their blog for varied online sources can expect reliable results from blogging. There can be many ways in which a blog can be used to market your business. So, spending time with them is essential. The only concern is the quality of the content and type of sources used. What a good blog scores? Business never flourishes in a vacuum. It demands collective participation from your competitors, target audiences, and even search engines. Your company’s secure web presence is essential to get the maximum percentage of customer engagement. On the other hand, blogs are the best communication tools between you and your customers. What is Business Blogging? It is a marketing technique where blogs are used to getting more visibility to your business online. A business blog acts as a marketing channel that helps in supporting business growth. If you have 2-3 blogs related to different types of products or services your business is offering, you can inter-link them and use them for generating some good leads. Every day, you can serve your readers with the latest and updated information about your business, products, and services and encourage them to share their views as well. It enhances engagement and is the first step to be quoted. Now, let us check out the benefits you can have utilizing the business blogging technique. 1. It helps in driving traffic to your website. One blog post means one more indexed page to your website that shows up in search engine and drive organic traffic. When Google and other search engines notice that your website is active, they check it frequently to make the new content to surface. Simultaneously, when you share your blog on social media networks, it will help to expose your business to a new audience as well. In terms of social media presence, your blog acts as a repository of content. 2. It helps in converting relevant traffic into leads. You just have to add a lead-generating call-to-action button to all blog posts like free ebooks, free factsheets, free whitepapers, free webinars, free trials, etc. When the visitors click the call-to-action button and fill-up the form to avail the ‘free facility,’ it is now your turn to convert this opportunity into a lead. 3. It helps establish authority. When people get answers to their common questions through your blog posts will more likely to come into the sales process. Salespeople can also answer specific questions requiring an in-depth explanation in the form of documented blog posts that helps in creating authority over the readers. When readers find your resources helpful, they will definitely enter into your sales process. 4. It drives long-term results. Once a blog post is published, it will benefit you forever. Other than organic results, you can start ad campaigns, PPC campaigns, guest blogging, and other promotional material that can help your business. If you are promoting a blog for an ecommerce website, you can also spread your coupons around social media channels. There are many ways in which blogging can be monetized. Affiliate marketing can generate an additional income for your business. It is simple as referring people to relevant products & services. Another important tip – When you are looking for blogging as a business, most of your sales will likely come from the older posts.
When you have something interesting, useful, and readable for the readers, you can also utilize their presence on your site or blog to encourage sales. It is indeed old, but the most promising strategy for the online marketers that involves utilizing a blog for promoting a business and brand building. Today, when more than 600 million blogs are online and over 12,000 times ‘How to start a blog’ is searched on Google every month, blogging has become one of the most effective ways of generating quality leads for a business. By sharing your blog on social media sites, you can get the right amount of traffic directed towards your website. Successful blogs on the Internet If you spend more time with your blog on the internet, you will surely become successful. Google data reveals that 38% of the bloggers who spend more than 6 hours utilizing their blog for varied online sources can expect reliable results from blogging. There can be many ways in which a blog can be used to market your business. So, spending time with them is essential. The only concern is the quality of the content and type of sources used. What a good blog scores? Business never flourishes in a vacuum. It demands collective participation from your competitors, target audiences, and even search engines. Your company’s secure web presence is essential to get the maximum percentage of customer engagement. On the other hand, blogs are the best communication tools between you and your customers. What is Business Blogging? It is a marketing technique where blogs are used to getting more visibility to your business online. A business blog acts as a marketing channel that helps in supporting business growth. If you have 2-3 blogs related to different types of products or services your business is offering, you can inter-link them and use them for generating some good leads. Every day, you can serve your readers with the latest and updated information about your business, products, and services and encourage them to share their views as well. It enhances engagement and is the first step to be quoted. Now, let us check out the benefits you can have utilizing the business blogging technique. 1. It helps in driving traffic to your website. One blog post means one more indexed page to your website that shows up in search engine and drive organic traffic. When Google and other search engines notice that your website is active, they check it frequently to make the new content to surface. Simultaneously, when you share your blog on social media networks, it will help to expose your business to a new audience as well. In terms of social media presence, your blog acts as a repository of content. 2. It helps in converting relevant traffic into leads. You just have to add a lead-generating call-to-action button to all blog posts like free ebooks, free factsheets, free whitepapers, free webinars, free trials, etc. When the visitors click the call-to-action button and fill-up the form to avail the ‘free facility,’ it is now your turn to convert this opportunity into a lead. 3. It helps establish authority. When people get answers to their common questions through your blog posts will more likely to come into the sales process. Salespeople can also answer specific questions requiring an in-depth explanation in the form of documented blog posts that helps in creating authority over the readers. When readers find your resources helpful, they will definitely enter into your sales process. 4. It drives long-term results. Once a blog post is published, it will benefit you forever. Other than organic results, you can start ad campaigns, PPC campaigns, guest blogging, and other promotional material that can help your business. If you are promoting a blog for an ecommerce website, you can also spread your coupons around social media channels. There are many ways in which blogging can be monetized. Affiliate marketing can generate an additional income for your business. It is simple as referring people to relevant products & services. Another important tip – When you are looking for blogging as a business, most of your sales will likely come from the older posts.

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When you have something interesting, useful, and readable for the readers, you can also utilize their presence on your site or blog to encourage sales.

It is indeed old, but the most promising strategy for the online marketers that involves utilizing a blog for promoting a business and brand building. Today, when more than 600 million blogs are online and over 12,000 times ‘How to start a blog’ is searched on Google every month, blogging has become one of the most effective ways of generating quality leads for a business. By sharing your blog on social media sites, you can get the right amount of traffic directed towards your website.

Successful blogs on the Internet

If you spend more time with your blog on the internet, you will surely become successful. Google data reveals that 38% of the bloggers who spend more than 6 hours utilizing their blog for varied online sources can expect reliable results from blogging. There can be many ways in which a blog can be used to market your business. So, spending time with them is essential. The only concern is the quality of the content and type of sources used.

What a good blog scores?

Business never flourishes in a vacuum. It demands collective participation from your competitors, target audiences, and even search engines. Your company’s secure web presence is essential to get the maximum percentage of customer engagement. On the other hand, blogs are the best communication tools between you and your customers.

What is Business Blogging?

It is a marketing technique where blogs are used to getting more visibility to your business online. A business blog acts as a marketing channel that helps in supporting business growth.

If you have 2-3 blogs related to different types of products or services your business is offering, you can inter-link them and use them for generating some good leads. Every day, you can serve your readers with the latest and updated information about your business, products, and services and encourage them to share their views as well. It enhances engagement and is the first step to be quoted.

Now, let us check out the benefits you can have utilizing the business blogging technique.

1. It helps in driving traffic to your website. One blog post means one more indexed page to your website that shows up in search engine and drive organic traffic. When Google and other search engines notice that your website is active, they check it frequently to make the new content to surface. Simultaneously, when you share your blog on social media networks, it will help to expose your business to a new audience as well. In terms of social media presence, your blog acts as a repository of content.

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2. It helps in converting relevant traffic into leads. You just have to add a lead-generating call-to-action button to all blog posts like free ebooks, free factsheets, free whitepapers, free webinars, free trials, etc. When the visitors click the call-to-action button and fill-up the form to avail the ‘free facility,’ it is now your turn to convert this opportunity into a lead.

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3. It helps establish authority. When people get answers to their common questions through your blog posts will more likely to come into the sales process. Salespeople can also answer specific questions requiring an in-depth explanation in the form of documented blog posts that helps in creating authority over the readers. When readers find your resources helpful, they will definitely enter into your sales process.

4. It drives long-term results. Once a blog post is published, it will benefit you forever. Other than organic results, you can start ad campaigns, PPC campaigns, guest blogging, and other promotional material that can help your business. If you are promoting a blog for an ecommerce website, you can also spread your coupons around social media channels.

There are many ways in which blogging can be monetized. Affiliate marketing can generate an additional income for your business. It is simple as referring people to relevant products & services.

Another important tip – When you are looking for blogging as a business, most of your sales will likely come from the older posts.

Contact information
us
EZMarketing
111 Centerville Rd, Lancaster, Pennsylvania 17603
United States
(717) 291-4689
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