FFFACE.ME

Step confidently into tomorrow today with us.
How it can be used for your brand?

1.We build custom Metaverse spaces in Decentraland, Sandbox, Roblox, and Spatial.io

2. Open the door for branded VR events and bring audience engagement to the next level

3. Get press and tons of branded user-generated content

Design in the Metaverse is the best representation of what our world could look like if there were no laws of physics and no limitations on materials. The main difference between interior design in the Metaverse and the real world is the ability to ignore the ergonomics and practicality of every meter.
Find out more via the link below

Step confidently into tomorrow today with us.
How it can be used for your brand?

1.We build custom Metaverse spaces in Decentraland, Sandbox, Roblox, and Spatial.io

2. Open the door for branded VR events and bring audience engagement to the next level

3. Get press and tons of branded user-generated content

Design in the Metaverse is the best representation of what our world could look like if there were no laws of physics and no limitations on materials. The main difference between interior design in the Metaverse and the real world is the ability to ignore the ergonomics and practicality of every meter.
Find out more via the link below

We implemented a fully functional AR experience for offline fashion retail. Check out the video to see it yourself.

Virtual try-on of a Off-White hoodie? Easy. Play with a virtual but super realistic Valentino bag? Go for it. No need for lots of сlothes racks. You can see and try on everything virtually.

We create the future of offline retail. Text us now to digitalize your offline fashion store. Step confidently into tomorrow, today.

We created Astra's digitsl clothing collection with the help of AI and then turned it into a 3d model for digital try-on and renders. Each piece can be purchased as an NFT. All customers will get exclusive access to adding this outfit to their photo.

Next year we will also release all of the collection in a physical form.

We create fashion concepts and collections for our clients in all forms - for online try-on, games and real life.

Drop us a line if you want clothing collection for your brand.

Our second filter for MUGLER dedicated to its iconic fragrance.

Angel Eau de Parfum, the iconic star is an enhanced vision of femininity.

Try it via the muglerofficial filter tab.
 

Meet Snapchat lens for Jean Paul GAULTIER with the shoppable feature.

It means that apart from eye-catching 3D design and AR functionality, this filter directly generates sales.

Catalog-Powered Shopping Lens for Jean Paul GAULTIER combines a commerce catalog's scale and efficiency with AR's personalization and performance.

Moreover, this type of AR Filters has the sweetest features for a result-oriented marketer:

• Update product information dynamically: Shopping Lenses present near-real-time information pulled directly from a brand's Product Catalog. For example, if a brand's product has a new price or is out of stock, there is no need to pause the Lens to update it — it will be automatically reflected in the Shopping Lens.

• Present multiple products in AR, each with a corresponding URL to purchase: Shopping Lenses allow Snapchatters to interact with or try on multiple products, each with their own Lens Product Card, which links out to the associated product URL from the Product Catalog.

• Review SKU-level engagement

Bookmark this post and add this tool to your digital strategy in 2023, as this AR filter type is a must-have for result-oriented communication of beauty and fashion retailers.

This project perfectly visualizes the value of  ffface.me products - we create top filters that generate sales for top brands.

Check our AR Filter on Snapchat by the link below

Or take a closer look on how it looks on our Instagram Reels by the links:
https://www.instagram.com/reel/CoxOSGqjIlJ/ 
https://www.instagram.com/reel/CouvRctDuUn/

A year and a half ago, we launched our own Virtual Influencer Astra Starr.  

Since then she:
- worked with world-renowned brands like Lenovo, Pepsi, Danone, and many others;
- was a cover star for Pink Magazine and a speaker at Vogue Conference;

- created her own digital clothing collection;

- launched two AR filters in collaboration with digital artists;

- earned more than 500 000 UAH and donated more than 100 000 UAH for charity projects;

- created more than 70 posts with an average engagement rate of 8,5% or ~300 likes per post.

Swipe the carousel to see her brightest milestones.

Follow @starr.astra on Instagram if you still haven't: https://www.instagram.com/starr.astra/?igshid=YmMyMTA2M2Y%3D

If you're a brand manager, ask yourself why your brand still doesn't have its own virtual influencer. If you were waiting for the sign, here it is.

FFFACE.ME Nails, in collaboration with Chummy.nails & Wondermilk.studio🐉

A real-life manicure with a target tracker that activates Instagram Filter is available for pre-order. 

A fully digital version with a secret mode is available in FFFACE.ME Snapchat, via the link.

AR Filter for the Packaging Demo

It is an excellent idea for your market department. It augments and makes your branding fun and memorable for the customers.

The experience of this digital artwork in collaboration with creative director Katya Liakh-Povlenko is the allure.

Check the outcome in the video.

AR Clothing for the Pepsi Merchandising

Before launching its activities, Pepsi announced its Pepsi Best Friend influencer club, which aimed to create a community of brand lawyers who will promote the brand in a creative, innovative manner, and create content with non-standard product integration in Instagram and TikTok.

But how to surprise people who are accustomed to constant gifts from brands? So, we had to activate influencers with a gift that will surprise them and inspire them to create content.

In addition, we found that product content had less engagement than non-standard, so the second goal was to increase engagement with the brand's Instagram page content.

We have created a limited edition collection of 40 augmented reality t-shirts, which are activated using an Instagram filter from Pepsi's Instagram profile:

1. During the special event, brand lawyers received these T-shirts and "instructions" on how to create content and engage the audience in the use of the Instagram filter.

2. In parallel, the brand's Instagram account announced a contest to create content with an Instagram filter and the opportunity to win an augmented reality T-shirt.

3. In addition, the T-shirts were presented free of charge at Ukrainian Fashion Week in the area of ​​the Finch fashion brand, which was the manufacturer of the merch collection. Due to this, information about the merch from Pepsi was integrated into the press release and subsequent publications in the press (Buro247, MMR, MarieClaire, segonya.ua, hochu.ua).

4. In this way, all possible methods of distribution were connected - through opinion leaders, the press, in the largest place of accumulation of CA offline, through User Generated Content and through Owned Media.

Results:

• 125K press coverage;
• 300K coverage in social networks of the brand;
• 500K coverage of influencers in social networks;
• 200K Instagram filter coverage.

Check the outcome in the video.

Augmented Collaboration Drop with FINCH WEAR

AR Fashion and AR Clothing are successful directions in the fashion industry.

However, to augment it right and pursue this idea in the marketplace, you need an excellent AR Studio, such as FFFACE.ME.

FINCH has teamed up with us for the exciting launch of semi-digital clothes that wrapped up the Ukrainian Fashion Week noseason Sept 2021 edition. This collection is another step for fashion towards a digital future.

“With the help of digital technology, we can be freer in our creativity, realize what goes beyond the physical capabilities of materials and give our images more meaning. This technology has no limits, so fashion expands its boundaries with them. ” Katerina Byakova from FINCH explained.

The collaboration was made up of international digital artists, muralists including 3D artist Ines Alpha, muralist Waone Interesni Kaski, designer Snezhana Chernetskaya,  AR artists Denis Rossiev and Alexey Efremov, abstract artist Daniil Manzhos and AR-makeup artist Ksenia Lozitskaya.

Each of the collaborating artists created their print. It was then visible when a phone with the Instagram effect was pointed at the garment.

Subsequently, this collaboration has been mentioned in such popular media as Fucking Young, Harper's Bazaar, ELLE, Metal Magazine, and The Broke Magazine.

In 2022 was presented at Milan Fashion Week at the ADI Museum. Check out our blog for more info.

That's how brand managers and marketing teams of any fashion brand could contact us to make such campaigns with digital clothing.

Check out the result in the video below.

AR Ophthalmologic Game for Luxoptica

The Luxoptica brand, the largest chain of opticians in Ukraine, is always interested in engaging a young audience and attracting new paying customers.

However, the young audience rarely visits the ophthalmologist for prophylactic examinations because they don't want to spend their free time on it.

Therefore, they either don't know about the deterioration of their vision or just get used to not paying attention to it. As a result, more than 50% of Ukrainians have vision problems. Banda came up with the idea and FFFACE.ME designed the filter that was an activity encouraging people to pay attention to their vision on Instagram, a place where young audiences spend a lot of time showing the greatest engagement.

Results:

• 98,000 users saw the Luxoptica branded promotional content on Instagram
• 7,000 users took part in the promo and created Luxoptica branded content on Instagram
• 372 clients used the ophthalmologist services in Luxoptica stores
• 467,786 UAH was earned from customers purchasing products (ROMI — 1530%)

Check the outcome in the video. 

Or try this Instagram filter yourself throughout your phone here.

Our work for emerging digital fashion platform Skinvaders 💎

Skinvaders upload Fashion brands into the Metaverse by creating adaptations of clothing items for various Metaverse platforms and games. To empower and visualize their mission, we created the Future School Uniform, which you can try on with the help of a Snapchat lens.

Additionally, we implemented this concept in the form of clothing for virtual avatars. It means we developed this clothing item for all use cases, starting with WEB2 and ending with WEB3. 

Check our Instagram Reels to see more on this case.

This is not just a filter. This filter is a visualization of the future of the beauty industry. 

In the future, people will be able to generate their makeup based on their mood and appearance with the help of AI Mirrors. 

Makeup will not be a part of the beauty industry. It will become a way of self-expression regardless of sex and age. 

People will be able to program how other people see them, so there will be no need to physically put on makeup, making it more sustainable and variative. 

In turn, all physical beauty products will be aimed at making people healthier and will not change how they look. 
Check this filter yourself via phone on Instagram or watch how it works on our YouTube

Offline Installation activated via Instagram

We created an Instagram effect that augments the new Porsche Taycan electro car and dashes its curves just right. This is the first case of a kind, and needless to say, the audience was impressed.

Traditionally, we supported world camera AR with a complimentary selfie mode. This case is an excellent example of an efficient AR strategy for diversity and various types of business. Digital marketing could turn over the brands' representation for any client and make it exclusive and unique.

Check the outcome in the video.

Welcome Dark Side Panda! Spooky yet vogue makeup Instagram filter for Halloween party. 🐼

This use case is an excellent example of the right bullet point in a branding PR campaign: provide what your audience needs more, not only what your brand can present them.

SILPO asked us to develop something that will promote their brand in a maximum native way for their primary audience: female users that love beauty filters.

Insights:

✦ 1,3M Impressions

✦ 150,6K UGC