Flight Mode Studio

Situation: Trustt, formerly known as Novopay, is a well-established banking solutions software brand adopted by giant fintech, banks, and NBFCs.

It provided services like Aadhar ATMs, bill payments, money transfers, mobile recharges, etc. 

However, this well-established brand had to be rebranded to make it more appealing to financial institutions and position itself as a B2B company, than its existing B2C sale-oriented image.

Approach: Our goal was to rebrand the company without disturbing its traction and reposition it as a brand for big banking institutions.

We built and designed a website that had an easy and relaxing tone by using teal. For the logo, we used the alphabets T and R and transformed them into a rupee sign to resonate with Novopay’s logo.

We wished to pursue a neutral branding approach and created an easy-to-navigate interface with more call-to-action buttons.

Apart from the website, our team created informative copy and content to connect with a larger audience. 

Situation: Emma Germany is one of the top European mattress brands, and with the vision of serving quality sleep to all its customers, the brand has expanded its market to India.

Through its trademarked technology and premium material, it changes how we sleep.

Its main objective was to convince the Indian audience to experience the goodness of Emma Mattresses.

However, given the established competitors in the Indian market, we had to smartly position the brand as one that would pique the interest of its audience and look reliable. 
 

Approach: We understood the need to highlight why everyone deserves a good night's sleep and incorporated it into Emma India’s campaign.

We categorised the targeted audience into segments and rolled out focused social media campaigns and deliverables that were not only creative but informative as well.

Our team is engaged in generating quality content for content marketing related to themes like sleep, lifestyles, mattresses, etc. 

Through Emma, we connected our audience to the idea of luxury sleep with premium mattresses at affordable prices. 

Services: Brand Identity, Visual Communication Strategy, UX/UI Design, Website Development
 

Situation: The challenge with the project was more of a learning experience. Strict timelines, constant to and fro to set a design language that visually syncs with the objective of TDV as well as to the mindset of students and parents. We had to come up with a design that is timeless, easy on eyes and has a smooth, glitch-free handling.

Approach: With TDV, our main objective was to create a front face for the users that immediately associates with the vision of the brand. The website needed to be visually appealing and should be capturing the essence of the offerings, while keeping it as simple as possible for the users.

Services:

Brand Identity Design, Nomenclature, Packaging

Situation:

It is an indigenous, organic and farm to table FMCG brand that plans on bringing nutritious and no preservative oils, honey, ghee and other kitchen essentials. For the brand we had to create a visual identity that would agree with the brand’s essence.

Approach:

For the brand we dedicatedly created an identity which would resonate with the audience and trigger nostalgia among the target audience. Our goal was to give the brand a very fresh yet relatable outlook.