Please introduce your company and give a brief about your role within the company?
We began Fusion Informatics with an objective to provide an extraordinary software program and mobile app solutions to our consumers. Fusion Informatics is a leading mobile app development company, specialized in the developing and delivery of full-cycle, end-to-end mobile apps solutions and services for a successful brand and start-ups; and support them in leveraging emerging technologies like IoT, AI, Blockchain, Healthcare, Big Data, Wearable, and many more. Headquartered in Ahmedabad, India, we are an organization of 100+ professionals with global existence at Dubai, USA, and Canada.
I am the Co-founder & CEO at Fusion Informatics Limited, and in charge of driving the business enterprise development, growth, approach, and attainment of the business's vision and objectives. Along with this, I research on the current market and look for out the means of expanding us by aiding other industries and individuals and providing them with the best solutions.
What was the idea behind starting this organization?
It all started back in 2000 in India. Ashesh Shah, Dhaval Shah, as well as a team of pros, combined their work to develop software and mobile app solutions that have the potential to shape the upcoming future and create opportunities for sustainable progress and success. The future is mobile applications, and the probable is countless. With Fusion Informatics, we wished to be an important driving force behind the trend. Therefore, we started as a mobile app development company, and because of our dedication and work, we are still going strong. We have been continually graded among top mobile apps development companies.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We have an in-house team of 100+ specialists that includes developers (both frontend and backend), BA, sales & marketing team members, and more. Our team is able to handle any size of projects alongside caring for each phase with the project - from the ideation to release; we look after end-to-end mobile application journey.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
We at Fusion Informatics do not believe in delivering rubbish and just keep building things, which may end up definitely not being used by any means. Hence, we make certain that we co-create with our customers, building alternatives, which help produce revenue through development; since our business model is totally focused on our client-centric approach. To accelerate noticeable progress in getting this proposition to the conclusion, and to maintain spur in the teams, Fusion Informatics distribution and delivery team is always crafting innovative well-versed strategies. We are passionate about our work and industry, and we like what we carry out. We provide regular updates, phone calls, and provide demos for the client's confidence and improving customer satisfaction!
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We are versatile to provide service for Sectors like real estate, healthcare, logistics, education and learning, retail, financing, health and fitness, tourism & travel, telecommunication, Government and engine oil & gas.
Yes, we proudly claim that our consumers are repeated because of the grade of the service we offer. Well, about 50% of our customers are recurring.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
As every app differs, nobody can calculate a precise time-frame for a target or parameter. The range of work, amount of platforms to become developed, and clarity of requirements would determine the time frame. Therefore, we have given weight to every aim and parameter based on how much time they consume in the development cycle. We believe that it would not seem sensible to develop excessively many things simultaneously to ensure that it is easy to check. So, top quality can be guaranteed.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
It purely depends upon the scope with the app, features, and level of work necessary to build those features. However, what we are able to do is that we could build frontend and backend in parallel by preparing the team resources and tools successfully. Normally, the frontend takes additional time than the backend, particularly when a client needs native apps for both iOS and Android.
What are the key parameters to be considered before selecting the right platform for a mobile application?
The main parameter will be the target audience, i.e., the ones who will be utilizing the app. If it is a B2C app, it is mostly driven by your geography's customer base. And when it is B2B, it is powered by your client devices. For the rest, due to its large end-user base, Android is an excellent place, to begin with, when you wish to focus on the mass market.
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
Well, that is clearly a very broad question, and your choice is on where they are coming from. What they need from the app, which geography they could be concentrating on, and which app monetization approach they are interested in. iOS may be the default option for clients from the western world. Android is suitable for everyone else. By the end of your day, you will need both.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
We have been biased towards native apps for obvious positive aspects like they are faster, better, seem cleaner, native, and friendly. Well, when it is a B2C app, it could make sense to build native apps to be sure that the current day UX standards are maintained. Nevertheless, if it is a B2B app in which a specific group of audience utilizes the apps, platform-independent is actually the right option.
What are the key factors that you consider before deciding the cost of a mobile application?
The decision of the cost of the app is predicted on parameters like UI/UX, platform, i.e., native or hybrid, multiple language assistance, and execution of advanced technology like AI/ML.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We do not possess a fixed structure because we focus on a number of services and products. So again, this will depend on customer demands. However, our item pricing is outlined on our website and for just about any query, you are free to e-mail us.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We believe in taking up projects which have long-term plans, not only a vision. The small budget might not necessarily be a concern. It is the scope of the project that affects our decision, and even though the project begins small but has the potential to become huge, we don't mind.
An innovative project that challenges us and allows us to create & develop our skills over a tighter budget possesses more potential for being accepted when compared to a project over liberal finances that delivers no development or does not challenge us.
What is the price range (min and max) of the projects that you catered to in 2018?
As we mentioned previously, there is absolutely no maximum or minimum project dimensions. However, the average project at Fusion Informatics ranges from $5,000 to $40,000.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
It primarily depends upon the client’s business objectives, but we recommend a fixed estimate model for start-ups and attain the required objectives. For enterprises where usually the requirement keeps varying, we suggest time and material type.
