“Web development of a feature-rich dental practice management system advertised online.”
They did successful rebranding that required a clear new strategy and vision. The right messages of a well-built brand that was used for a long time, and in combination with an appropriate graphic appearance are a prerequisite for a successful marketing strategy. The logo on the website had too much detail and was losing focus. In the previous version of the website, the graphic elements were diverse and not guided by a general idea and graphic expression (logo, icons, ecosystem in the form of a table). The categories were not properly arranged one after the other, which greatly confused the user. It lacked specific brand colours that would become its look and recognizable over time. Fuss decided to completely change the DENTEU website, including the logo and brand identity. This approach serves to refine and reinvent the brand. We stuck to a clean and simple style and planned the colours and structure of the site very specifically.
