GMA Creative Firm

Challenge

Create Christmas decorations for the windows and store interiors of your 58 bookstores.

Idea

“Life is a huge verb.” Based on this phrase by writer José Luís Peixoto, part of the brand's 2021 Christmas film, and chosen by Bertrand herself, we asked ourselves what it would be like to interpret this idea graphically. Giving space for the phrase itself to grow to the size of each of the 58 bookstore spaces that are part of the Bertrand network, the inside of each letter was illustrated with elements that translate what we can do at different ages, that is, what makes “life huge”.

​Result

All the windows were decorated with this illustrated phrase, as were the store interiors. In bookstores considered historic – such as Livraria do Chiado or Av. from Rome (Lisbon) – it was possible to develop phrases from different authors and their illustrations. The windows were widely photographed by customers and street passersby, according to the brand's Booksellers.

Challenge

Rummo was struggling with two challenges: the perception that it was a “slow pasta”, that is, that it took a long time to cook. In fact, the perception was justified. The word “Lenta” appears prominently on the packaging itself, as the brand’s method that gives the product its differentiation is called “Lenta Lavorazione”. Furthermore, pasta was not perceived as “Good Food for All”. However, Rummo paste is really good: it has more protein “which gives it greater digestibility”, it has a gluten-free variety and it has vegetable paste.

Idea

Algalenic Labs 

With the vision of providing a holistic perspective on nutrition, the name was taken from the name of the ancient Greek physician Claudius Galen, who developed works on anatomy, physiology, rhetoric, grammar, dramaturgy and philosophy.

​The shape evokes the test tube, and the base is divided into 4 parts, a reference to Galen's theory of the 4 humors of the human being. The colors represent the two main microalgae used: chlorella green and Rhodomona red.

Result

The Algalenic Labs brand presented a wide range of products and supplements to the Portuguese, Spanish, Irish and English markets, which quickly positioned it as “Nº 1 in Food Supplements”. 

Challenge

Decskill is part of a group of companies focused on the digital area, alongside brands such as New Normal,Mongoose and Mind SEO. They all have the same mission: preparing their customers for the digital world. For this group of companies, a name was needed that clearly communicated the mission, objectives and values. Above all, it had to be a name that said “we are here to prepare you for the new stage of the digital world”.

Idea

New Anderthal – Skills for the Digital Race

Adapting to the digital world brings with it a new stage in human evolution, and it has a name: New Anderthal. The Decskill group is part of this race that wants to help all people and companies take this step of digital transformation and evolution. With the support of a signature that illustrates the range of services that the brand offers, the vocation of this “race” and, at the same time, this “race” becomes clear.

.Result

The new branding was received with great enthusiasm by all companies and teams in the group, having been implemented in several offline and online communications pieces.

Challenge

For the opening of the Pestana Group's 100th hotel in Manhattan, New York, we asked ourselves what they would be like the tiles if they had been born in the USA.What would they portray?

Idea

In the style of Portuguese figured tiles, we designed the icons that made New York emblematic: the Wall Street bull; the pretzel; the Brooklyn Bridge; the Central Station clock; the reason for being called the “Big Apple”, among others.

Result

We colored the icons in the tone of the hotel's interiors, lilac, designing and producing, in addition to several other pieces, a special blanket for the rooms, in partnership with the Portuguese heritage-linked fashion brand, Bainha de Copas.

Companies have their processes, products, services, people and history, and our purpose is to help them get to know each other better and publicize what they do well, creating an impact on the market through strategic, creative and effective communication. 

The fusion between colorful and fluid creativity and the rigor of strategy, allows the creation of solutions beyond the ordinary, with an emphasis on the human excellence of our team and our partners, reflecting the synergy of the areas of specialization of GMA Creative Firma's partners – Graça Martins and Pedro Carrolo.