Gravitas
AI & Digital Strategy for Ambitious Brands
Gravitas is an AI and digital experience consultancy based in Boulder, Colorado. Founded by Jason Van Peeren, a technologist with 20 years of experience and a track record managing 120 technologists and $44M in technology investments, we deliver senior-level strategy, design, and engineering to ambitious brands.
We build AI systems, custom software, and digital experiences that drive measurable business outcomes. Our work spans AI implementation, AI agents, custom development, experience design, and search visibility (SEO, PPC, and AI search optimization). Notable projects include the GRAMMYs official app (Apple Best New Apps), Viper SmartStart (3M downloads, CES Innovation Award), and Oakley Airwave (worlds first HUD ski goggles).
We work with funded startups through enterprise organizations across healthcare, financial services, technology, retail, entertainment, and hospitality.
United States
Why Gravitas?
- Senior talent on every engagement
- AI first strategy with measurable ROI
- Proven results across 100 engagements
Service Focus
Industry Focus
- Hospitality - 20%
- Retail - 20%
- Travel & Lifestyle - 20%
- Art, Entertainment & Music - 15%
- Healthcare & Medical - 15%
- Financial & Payments - 10%
Client Focus
AI Tools & Purpose
Claude
AI agent development and code generation
Gemini
AI search testing and competitor analysis
ChatGPT
Content strategy and client AI builds
