Growthlabs

Overview:

EC Group stands out as a national leader in third-party logistics, fulfilment, and operational support. An employee-owned company founded over two hundred years ago, EC Group aim to connect clients with their customer base, providing reliable, insightful, and timely distribution. Their clients represent a diverse range of sectors, industries, and sizes – from supporting specific charities like BookTrust to collaborating with internationally recognised brands like Rolex.The company specialises in the storage, packaging, and fulfilment of clients’ goods. Their sprawling 4-acre warehouse in Essex is a bustling hub, supporting a multitude of e-commerce businesses, all striving to deliver products swiftly, efficiently, and with meticulous care. With a dedicated team of expertly trained staff, EC Group rises to the challenge, ensuring that each item is handled with precision and delivered to the end user in perfect condition.

Task:

EC Group partnered with Growthlabs to revamp their online presence with a sleek, user-friendly website. This project upheld EC Group's status as a leader in third-party logistics, enhancing user experience and showcasing their capabilities.Our partnership extended beyond web development. Together, we implemented a dynamic marketing strategy that includes PPC campaigns, targeted email marketing, and marketing automation. This strategy is designed to ensure that EC Group remains at the cutting edge, connecting clients to customers with greater efficiency and flair, and driving the company's growth in the digital space.

A New Look:

EC Group’s website had become outdated—slow, and ineffective at both attracting and retaining traffic.Recognising the need for a transformation, we embarked on an extensive overhaul of the site. We identified key pain points and collaborated closely with the client to incorporate new features that would add significant value.The result was a new website that boasts significantly improved visuals, a streamlined user experience, and detailed information about EC Group’s wide range of services.

Large-scale Video Production:

To place emphasis on their many services, vast, multi-purpose warehouse, and large, trained workforce, we worked on providing EC Group with a ‘behind the scenes’ video for use on their website and social media.

Placed front and centre as the hero image of their new website, this video provides an efficient overview, outlining the day-to-day inner workings throughout EC Group’s Essex-based headquarters. We partnered alongside an outside party who specialise in the design and capturing of these large-scale videos. We worked in tandem with one another to curate the finalised video – which can be seen on the left!

In addition to their overview video, we’ve worked alongside EC Group to produce a video detailing their work with a leading client, alongside other additional marketing videos to aid their brand.

What We Did:

B2B Website Development: Top-tier web development built on stunning design, seamless user experiences, optimised SEO, and conversion-focused strategies.

B2B PPC: Targeted PPC campaigns drive high-quality traffic to your website, ensuring your ad spend is both efficient and effective.

B2B Video Production: Video marketing empowers brands to captivate audiences, drive engagement, and convert viewers into loyal customers through compelling visual storytelling.

B2B Content Marketing: Strategic content marketing drives engagement and growth by creating and distributing valuable, relevant content tailored to your audience.

Video Production: Working in partnership with the client and a 3rd party to produce a video that demonstrates EC groups industry leading 3pl excellence.

General Marketing: We assist EC Group with their wider marketing output, with varying roles and tasks that change from day-to-day.

Conclusion:

Our professional partnership with EC Group has evolved into a dynamic and harmonious collaboration. The success of their new website has helped reinforce EC Group’s position as a leading 3PL company in the UK, highlighting the strength of our combined efforts.

Overview:

HKC are market leaders for security equipment in Ireland and are currently making their mark in the UK. They offer a variety of wired and wireless security systems and devices for both residential and commercial properties. HKC is one of the only companies in the security industry to provide an app for both their end-users and installers, allowing for remote servicing/maintenance access and adding an additional layer of customer service.

Having achieved significant success in Ireland, the natural progression for HKC was to expand into the UK security market. However, they encountered the challenge of low brand awareness and a lack of UK-specific marketing materials to engage with installers effectively.

Task:

HKC partnered with Growthlabs to increase their market share in the UK, implementing a strategic marketing approach for paid search, marketing automation, email marketing, print media, and diverse digital media channels. Once this initial campaign was completed, we led with HKC’s ongoing social media management and email marketing activities.

Strategy: Competitor Analysis, Audience Profiling and Data Acquisition, Channel Strategy, Keyword analysis

Design & Content: Brochure & Content Design, Copywriting, Social Content, Infographics

Lead Generation:Email Marketing & Automation, Paid Media, Social Management

Results:

We identified and reached specific target audiences through multiple channels including social and email.

The professional content and compelling messages we created ensured HKC communicated effectively and drove new enquiries.

Social engagement has doubled and continues to build, while higher levels of brand awareness and recognition has supported lead generation and sales growth.

A closer look:

We advised HKC on the importance of having an active and engaging social media presence to increase brand awareness and generate leads.

We implemented a comprehensive social strategy for their Facebook and LinkedIn, including the creation of Q&A campaigns, responding quickly to customer enquiries and feedback, a regular posting schedule, and more. Since taking over their socials, HKC has seen an increase in engagement within the UK community, leading to greater brand presence in their target location.

We are continuing with their social media campaigns, consistently looking to improve and work with them to develop new goals moving forward.

What we did:

B2B Email Marketing:

Data-driven email marketing strategies ensure your messages resonate, driving engagement and conversions through personalised, targeted campaigns.

B2B PPC:

Targeted PPC campaigns drive high-quality traffic to your website, ensuring your ad spend is both efficient and effective.

Conclusion:

Our close relationship with HKC has ensured we quickly adapt to their changing market and new product launches. The success of our engagement strategy has helped HKC established themselves as a competitor in the UK security market. We are extending the campaigns across multiple channels to help HKC build on this and gain market share.