They helped us evolve from a loosely connected set of tools to a fully integrated.
Key deliverables included:
AI Consulting & Automation: A machine learning ad performance engine for real-time budget reallocation and AI-powered content tagging to ease creative workloads.
System Integration: Seamless connection of Adobe Experience Manager with analytics and CRM platforms, improving data flow and team collaboration.
Cloud Optimization: Audit and restructuring of AWS and Azure environments with serverless architecture to cut inefficiencies.
Data Governance & Cybersecurity: A unified framework for secure access, automated compliance, and centralized data control.
IT & Smart Tech: Migration of legacy systems to microservices, boosting reliability.
What was the project name that you have worked with Hinology Technology Consulting LLC?
How Hinology Helped McCann Worldgroup Drive Innovation.
What service was provided as part of the project?
IT Services, Cloud Computing Services, Artificial Intelligence
Describe your project in brief
At McCann Worldgroup, our data-driven campaigns faced challenges due to outdated systems and fragmented data flows, impacting execution and performance tracking. We engaged Hinology Technology Consulting LLC to implement AI and intelligent automation solutions for real-time creative optimization, predictive analytics, automated reporting, cloud cost efficiency, and enhanced data security. Our goal was to build a smart, unified ecosystem that empowered our teams to work more efficiently and securely.
What is it about the company that you appreciate the most?
The most impressive aspect was how seamlessly Hinology blended deep technical expertise with strategic foresight. Many vendors speak about AI or automation in buzzwords, but Hinology grounded their work in practical outcomes. They didn’t just deliver what was asked; they constantly anticipated what we’d need next, and in a few instances, proposed enhancements we hadn’t considered but turned out to be game-changers.
What was it about the company that you didn't like which they should do better?
If there’s one area that could be refined, it might be their documentation style — while detailed, it was sometimes overly technical for our non-IT stakeholders.
Rating Breakdown
- Quality
- Schedule & Timing
- Communication
- Overall Rating
Project Detail
- $50001 to $200000
- In Progress
- Advertising & Marketing