Hipopink

The Challenge:

PB&A is a leading company in industrial commerce in Ecuador, with more than 25 years in the market. This company sought to manage social networks with a different purpose than small businesses, since its interest was not to sell through digital platforms, but to position the brand and connect with its target audience. Through its networks, PB&A seeks to present its history, its team, its work ethic and everything that makes it stand out as a company.

The idea:

A graphic line that is serious and friendly. The greatest characteristic of this company is the human element and the will of its people to make Ecuador a better place. Work is fundamental within PB&A, since the only way to go further is by pushing each other. For its networks we created a brand language, both written and visual, that transmits the essence of the company and its daily work.

The Challenge:

Hipopink is a creative studio that was born like many other agencies: with a dream and someone brave enough to pursue it. The studio existed even before the name, with all its services, values ​​and attention to detail that makes it stand out from the rest. The biggest challenge was finding its not-so-rosy identity that had to perfectly match the passion and quality of each of its projects.

The Idea:

When the studio finally got its own space, the first gift María Emilia, the founder, received were two pink hippos to hold her books and magazines. Inspired by these and after 573 names that didn't quite fit, Hipopink was finally born. For the logo, we were looking for a palette that played with purples, greens and oranges, but especially that omitted pink. In addition, hippos had to be part of the logo, so a little hippo was placed in the O. Our branding is constantly growing, as is the creative skills of all of us who work at Hipopink. We have an adaptable graphic line that always seeks transparency and to generate trust with our clients.