HUT MIND WORKS PVT. LTD.

The Challenge

We were asked to develop the logo for Drona, a new specialised clinic in south India. Being a new company, the brand did not have an identity yet. They were in the process of determining their position in the market. But they knew what they wanted to be known for, which was providing ethical, all-around health care.

The Solution

From our discussions with the client, we identified the brand qualities of brand Drona as Wholesome, Ethical, Dynamic and Caring, following which we analysed the logos of Regional competitors and global benchmarks.

With these factors in mind, we created a logo to reflect the sense of well-being that the brand desired to exude. We designed an icon that combined both well-being and the letter ‘D’. Using a soft, brush stroke style made the icon friendly and welcoming.

The Challenge

SHIMA SEIKI, the leading Japanese Company, manufacturing machines that produce WHOLEGARMENT, approached us to popularize their machines in the Textile Industry of India. We were given the task of creating awareness about the special features of SHIMA SEIKI machines and the seam-free products that are manufactured using them.

The Solution

We reached numerous textile manufacturers through social media platforms, Facebook and Instagram. We created various posts through which we introduced the machines and showed the features and live demonstrations of the machines. We showcased the products that were manufactured with SHIMA SEIKI Machines which suited the scenario of that period and those that were in demand in the market conditions of that period. Our marketing team took constant efforts to communicate with garment manufacturers from various states of India, overcoming linguistic barriers.

We were able to create awareness in the minds of many garment manufacturers of India and we got a response of about 100,000 followers in the social media platforms.

The Challenge

WHOLEGARMENT, the world’s first seam-free knitwear produced by SHIMA SEIKI (JAPAN) is a 3D garment without seams, offering unmatched benefits than any other type of garment. SHIMA SEIKI approached us with a proposition: to introduce the concept of WHOLEGARMENT to the Indian populace, fostering an understanding of its distinct qualities and advantages.

The Solution

To establish this awareness, we leveraged social media platforms such as Facebook and Instagram to connect with individuals across India. Through a series of posts encompassing images, videos, and illustrative graphics, we effectively communicated the manifold benefits and comfort aspects of this seamless attire. Collaborating with esteemed fashion influencers, we harnessed their enthusiasm to endorse these products. Furthermore, we established a dedicated website, www.wholegarmentindia.com, offering comprehensive insights into the world of WHOLEGARMENT.

We were able to successfully make a mark in the world of fashion for SHIMA SEIKI’S WHOLEGARMENT with more than 2.5 Lakh followers across social media channels.

The Challenge

Based in New York, CS Industrial Services specializes in servicing, selling, and installing compressed air systems. They approached us to craft a logo that visually captures the form of airends, aiming to enhance customers’ understanding of the solutions they provide.

The Solution

In the process of logo creation, we carefully identified and highlighted the most memorable elements – the letters “C” and “S”. These two letters were thoughtfully merged, cleverly integrating their shapes with the characteristics of the airend itself. This creative fusion brought together the identity of CS Industrial Service and the essence of their offering.

To add depth and symbolism, we introduced two arrows within the negative spaces of the logo. These arrows not only added a dynamic touch to the logo’s aesthetics but also held a meaningful representation. They effectively conveyed the movement of air, an integral aspect of CS Industrial Services’ business involving compressed air systems.

The Challenge

ELGi, a global leader in manufacturing sustainable compressed air solutions, has consistently aimed to communicate that their innovative products and services provide maximum customer satisfaction through their product brochures. As the company enters a phase of higher growth, marked by the introduction of numerous new products and services, they recognized the need for a refreshed appearance for their product brochures. In 2022, HUT was entrusted with the task of redesigning the ELGi brochure.

The Solution

To address the challenge, HUT embarked on a comprehensive research initiative, closely examining the product brochures of major competitors in the compressed air solutions industry. The analysis revealed a common theme – competitors were emphasizing the benefits of their products prominently in their brochures. Leveraging this insight, HUT formulated a solution for ELGi that focused on showcasing the benefits of their products as the primary element in the redesigned brochures.

The redesigned ELGi product brochures adopted a strategic approach where the benefits took center stage, creating an immediate and compelling narrative for the potential customers. Following the emphasis on benefits, the brochures then presented proof points featuring the key features of the products, reinforcing the value proposition established earlier.

Additionally, HUT incorporated visuals by showcasing impactful shots of ELGi products. This visual strategy aimed to create a strong and lasting impression in the minds of consumers. By strategically placing the product visuals, the brochures sought to enhance the overall appeal and engagement level, making it easier for customers to connect with and understand the offerings of ELGi.