HYPE Dhaka

We planned and executed the biggest laptop launching event of the country through digital media platform with ASUS for their innovative world’s first dual-screen laptop ZenBook Pro Duo. From Ideation to management. We built anticipation through social media teasers, planned media buying, celebrity engagements, online videos, testimonials, partnering with youtube reviewers, and live streaming the event from another city.

Resulting in big media traction – the laptop was featured in 20 mainstream online and print media’s the next day. 10+ youtube reviews on the launching date and curiosity among the audiences.

SEE FULL CASE STUDY FROM HERE

About Client:
AsusTek Computer Inc or ASUS is a Taiwanese multinational computer and phone hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. Its products include desktops, laptops, netbooks, mobile phones, networking equipment, monitors, WIFI routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs. Asus is the world’s 5th-largest PC vendor by 2017 unit sales.

The NOAH group is one of Bangladesh’s oldest and most respected business conglomerates in the Cookware and kitchen appliances sector.

Established in 1968, the NOAH group is continuously scaling the heights of success. We take a personal interest in the quality of the Nonstick cookware, pressure cooker, stainless steel, aluminum, and Anodised Cookwares. The organization has been able to maintain its distinct identity due to its understanding of customers’ requirements.

We conceptualized, designed, and developed their eCommerce site for Noah’s dedicated kitchenware products. The site was made with Wocommerce backend with custom development for Noah’s non-tech management. So they can manage the site easily with one-two administrator.

All design modifications, on-site SEO implementation were done by the HYPE Dhaka team.

You can visit the full site from here and Behance portfolio from here.

Almanaar Islamic Store is one of the prominent Muslim stores focusing on modest clothing and retail goods in Birmingham, United Kingdom. We helped almanaar to run a lead generation campaign on Facebook & Instagram to target buyers for upcoming school-going materials. Like – School Dress, Books, and Stationaries.

The primary target group was parents who already enrolled their kids in the local Islamic Schools and Madrasah. We also wanted to drive the existing customers of Almanaar to take the offer. Though the primary target was to get lead generation for a specific offer. Almanaar wanted these leads to visit the shop to get the offer on-premises.

After we have handled them over 50 leads, they were able to convert (people who visited store) 35 of them for taking the offer. Resulting in a total of 3200+ GBP worth of retail sales. The total value of the campaign cost was 200 GBP for Ad Management. Including setting up the campaign, design, ad management, refining the leads, and follow up.

Almanaar spent: 200 GBP for the Campaign.
Sold: 3200+ GBP worth of retail goods.

Challenges

The Thailand Elite Residence Program provides a multiple-entry visa to qualified applicants, allowing them to visit and reside in Thailand for a period of between five and twenty years, at a one-time cost of between THB 500,000 (approximately USD 16,000) and THB 2.14 million (approximately USD 68,000), depending on the option chosen. The program includes seven different options, which vary in the benefits, costs, and validity periods associated with them. The most popular options thus far are the five-year Elite Easy Access, the five-year, multi-person Elite Family Excursion, and the twenty-year Elite Superiority Extension.

While the program was already attracting a good number of applicants, the challenge was to increase the number for the year 2018 to ensure YOY growth.

Solution

We planned & strategies the time, communication method, demographic research of the local market both of Facebook & LinkedIn, created multiple custom targeting for each social channel and use different Ad method (Text, Sponsored Ad, Ads with pictures & other creatives) to reach out to the target market. More than 10+ Ad set were created including multiple Ads. 

The final creative was suggested by the client themselves. We focused on creating the appropriate local targeting by brand persona research while running & optimizing their ad in real-time.

Impact

After the campaign ends, Henely & Partners published that they achieved Record Growth for Thailand Elite Residence Program.

You can check more from here: https://www.henleyglobal.com/press-release-details/record-growth-for-thailand-elite-residence-program/?page=thaielite-pressrelease-ld