Ideo Software

Peugeot Polska is the official importer of Peugeot products in Poland. The brand specializes in the production of cars, trucks, bicycles, motorbikes, and scooters. 

Peugeot is a global brand offering a wide range of products. Our activities focused on creating a strategy combining two aspects: IT and marketing. 

In ongoing activities, we decided to use several landing pages designed and completed by us to support lead generation. The integration of the client's call center system with Edito CMS has helped with lead management. Leads are generated through: 

• Requests for quotations,

• Signing up for a test drive,

• Appointments at the showroom,

• Newsletter subscriptions. 

Each landing page is integrated with Peugeot's Call Center system, which automatically stores contact details. This gives operators immediate access to this information during the customer call, minimizing interaction and improving the final results.

The next step was to introduce systematic monitoring of the traffic generated and carry out optimization measures. The content management system (CMS) collects all relevant information, which is later used to measure indicators such as click-through rate (CTR), average time spent on the site or traffic source.

Main benefits for the client:

• RWD-based landing pages with a consistent design,

• Facilitated performance monitoring,

• Automation of marketing activities,

• Effective management of brand communication,

• Creation of an active community.

Intar, a renowned distributor of high-quality materials used in the production of furniture and interior design elements, has implemented advanced e-commerce solutions in collaboration with Ideo.

The company, which has eight branches in Poland, has gained a modern and functional e-commerce platform that supports both B2B and B2C customers. 

Key aspects of the project 

B2B platform 
Management of a wide range of products, streamlined ordering processes and personalised offers. 

B2C platform 
Customer inspiration and advice, resulting in increased sales and long-term customer relationships. 

System integrations  
ERP for price optimisation and inventory management, Abrys for streamlined purchasing processes, PIM for offer management and Baselinker for automation of assortment and order management. 

Benefits for the Client  

• Modern and functional e-Commerce platform. 
• Creating personalized offers for Business Customers. 
• Strengthening the market position. 
• Building expertise in relations with Individual Customers. 
• Reduction of errors in product information. 
• Efficient and precise order management. 

GT Group Tomaszek, a family company with over 30 years in the household appliances/electronics industry, is a market leader in Poland. They operate under six brands, including Max Elektro, Max Kuchnie, and Kernau, with over 730 sales points and more than 500 employees. 

The e-commerce platform for GT Group Tomaszek aimed to transfer an extensive product catalog and integrate with key systems for smooth operations, efficient management, and unique user experiences. Objectives included synchronizing product data with the Stock Price System (SPS), introducing advanced promotional functions, integrating various delivery and payment systems, and ensuring platform security and availability. 

Each store can manage its product database, with data synchronized to SPS. The platform features a Manufacturers module and the ability to assign services to products. An advanced promotion module allows for creating promotional landing pages, generating discount codes, and a multi-discount system, with a "Catch Bargains" block on the homepage. 

Key integrations include courier and payment systems (Przelewy24, BNP Paribas), the Logito OMS system, price comparison websites, and the Zaufane Opinie Ceneo opinion module, boosting customer trust. The platform also includes a guide module, a sales network map, a promotional leaflet module, and the ElasticSearch search engine for better navigation and information access. 

Benefits for the Client 

• Increasing market reach 

• Increase in sales 

• Operational efficiency 

• Improving customer satisfaction 

• Data safety 

COBI, a prominent Polish manufacturer of high-quality building blocks, operates in the Special Economic Zone in Mielec, using top-grade European raw materials to meet EU standards. As an importer and distributor of licensed toys, COBI collaborates with global industry leaders to offer products worldwide. 

For COBI, we developed the advanced e-commerce platform Cobi.eu with key features including multilingual product sales for domestic and international markets (PL, EN, DE), ERP integration for synchronized inventory, pricing, and order processing, integration with Polish Post Office and UPS for delivery cost calculation and customs support, digital access to manuals and product catalogs, secure transactions via Ecard payment gateway, pre-order functionality and product availability notifications, time-limited “Hot Shot” promotions, and moderated product comments. 

Customer benefits 

• Increased scalability of the business 
• Improved user experience 
• Optimization of logistics processes 
• Increased security 
• Development of product offerings 
• Strengthened position in international markets 

Targi Kielce is one of the largest organisers of trade fairs and exhibitions in Central and Eastern Europe, attracting more than 276,000 visitors from over 60 countries each year. The company offers trade fairs, conferences, congresses and intimate business meetings.  

As part of its digitalisation, the company has introduced an interactive 3D stand configurator to facilitate the ordering of services and organisation of exhibition space. This tool allows the design and visualisation of stands in real time, with automatic updating of the price quote, which increases confidence in the supplier.

The configurator eliminates the need to print order forms, and the Helpdesk module allows faults and additional services to be reported in real time. 

The extensive configurator offers multiple services in one place, including handling orders by partners (e.g. hotels, restaurants) and a system that converts requests into order forms.

In addition, the quotation module allows negotiation and the creation of templates, and the panel for regular contractors allows the publication of offers available to exhibitors and visitors. 

Main benefits for the customer 

• intuitive configurator, which is also a service quotation form, 

• easier design of exhibition stands and their implementation by the organiser, 

• full personalisation of the stand and additional services, 

• more efficient placing of orders during the event. 

WSiP is a Polish educational publisher since 1945, offering over 4,000 textbooks, educational books, multimedia materials, and websites. It provides comprehensive solutions for all educational levels, from kindergarten to secondary schools and vocational education, known for its quality and innovation.

Tasks and objectives

The sklep.wsip.pl website aims to provide easy access to educational materials, allowing direct purchases from the publisher. It features an intuitive interface and efficient logistics for individual buyers and educational institutions.

Key functionalities

• PayU Integration: Ensures smooth, secure payments, enhancing conversion and customer satisfaction.
• Advanced Promotion System: Offers flexible promotions, such as "buy two, get one free," catering to individual customer needs.
• InPost Logistics Automation: Streamlines shipping with 24/7 parcel machine delivery, boosting convenience and loyalty.
• Large Family Card Integration: Provides a 10% discount, supporting families and emphasizing social responsibility.

Customer benefits

• Improved customer experience.
• Strengthening the brand image.
• Increase sales through an advanced promotion system.
• Increase accessibility and convenience of shopping.

Krajowa Rada Radiofonii i Telewizji (KRRiT) is a constitutional body that upholds freedom of speech, the right to information and the public interest in broadcasting.  

The implementation included administrative and business tools. Administrative tools were used to manage system users and define workflow paths. Business modules implemented processes in the organization/institution. 

Dedicated tools designed were: 

• Office, 
•  Electronic Document Workflow System, 
• Data Archive, 
• Email client, 
• Business process modeling application. 

The most significant benefits of the applied solutions are, first of all, elimination of information chaos, systematization of administrative and business processes, or reduction of costs related to the company's current operations.  

Eiker Motorshop is one of the biggest stores offering tires and car rims in Norway. The company also regenerates used tires. It is one of the few companies of this type that provides products dedicated to antique vehicles.  

The aim of the project was to design the online store based on the WordPress system with the WooCommerce plugin. The execution of main functionalities required to create dedicated modules and implement the corresponding integrations.  

Integration with the RegCheck system helps to display lists of products available for the particular vehicle after entering the car’s registration number. Such a solution shortens the time to find the product and makes the offer adjusted to the customer’s individual and current needs. The client increases the attractiveness of the offer and has the possibility to offer complementary products faster and more efficiently. The store is integrated with CRM Visma Business. 

Main benefits for the Client 

• Fully functioning online store, 
• original product search engine, 
• brand-new corporate image, 
• convenient online payment system. 

Thyssenkrupp is a German company that distributes carbon steel products, software, metals, components, and plastics. 

The CRM class application created by our team enables convenient access to sales data and planning meetings with contractors. To speed up decision-making by the procedure based on indicator data. 

Among the main applications that can be connected to CRM are customer monitoring, customer information indicators, and reminders. Thanks to this, you start planning activities and meetings with clients more dynamically. 

The application has been based on RWD standards to allow users to use it on various devices. 

Main benefits for the client: 

• optimization of business development 
• salesmen's service 
• administrative structure 
• improving the work of the enterprise in the field of management.  

We have prepared extensive information and product website for the client. The website was based on a CMS system and extended by bespoke modules tailored to the client's needs. Additionally, a B2B platform was implemented, whose basic operation is the automation of commercial activities between Barlinek and its sales network units. The website includes an extensive design wizard, while the B2B platform has information modules for the sales network, a complaint's module, as well as properly prepared offers section in the system to speed up the sales process as much as possible.

Roto Okna Dachowe is the representative of the Roto Group in Poland. It was founded in 1991 and is one of the first global concerns operating on the then free market in this part of Europe.

Its main activity is the sale of products from the Roto Frank AG portfolio, such as building hardware, roof windows and folding stairs, in Poland.
An e-learning platform has been designed and implemented for Roto. It enables comprehensive training of employees and verification of their knowledge of the company's products.

The e-learning platform is very easy to use and enables effective training of employees, partners and contractors using the Internet. It makes it possible to collect and organize knowledge and establish appropriate authorizations to it.

The platform also allows the creation of interactive lessons and tests that force the participant to learn a set topic and monitor progress through follow-up tests. In addition, trainers can share materials and build a personal database of materials.

Robert Bosch Sp. z o. o., part of the Bosch Group in Poland, has been in business since 1991 and is a leader in providing IoT, mobility, smart home, smart city and Industry 4.0 solutions. 

An extranet system was developed for the client to improve cooperation with the Bosch Car Service network by unifying processes and introducing new functionalities. The system integrates multiple applications, which facilitates the daily work of both Bosch employees and authorized thirdparty service centers 

As part of the project, we created several dedicated functional modules, including a system for analyzing purchase reports and service turnover plans. We also developed a module to present individual service centers' data, including audit results and billing information. In addition, we created a catalog of advertising materials, allowing the services to access Bosch's promotional resources, a list of newsletters and a catalog of articles containing various information about the company 

Main benefits for the client: 

• Functional and flexible system for both the Company and related services. 

• Numerous modules to improve cooperation. 

• Quick access to information on the performance of the subordinate service network. 

• Automation of calculation of salaries and fees for services. 

In response to dynamic city investments, Ideo has designed and implemented a new information service www.lublin.eu for the Lublin City Hall. The site is divided into six thematic sections, each dedicated to different audiences, with a clear color distinction. 

In addition, the site includes dedicated functionalities such as an events calendar, forum, newsletter, and a “report a problem” module. This facilitates communication and interaction with users. Increasing the attractiveness, the ability to insert galleries, files and videos into the news, and a business card module for creating datasets have been added. 

The website, created on the Edito CMS platform, is responsive and available in three language versions: Polish, English and Ukrainian, allowing comfortable browsing on various devices. Special versions of the portal have been prepared with the visually impaired in mind. Further cooperation with the client includes the development of the Public Information Bulletin and Intranet. 

Main benefits for the client 

• Refreshment of the city's image, 
• New information architecture, 
• Involvement of city residents in dialogue, 
• Promotion of Lublin, 
• Responsive design, 
• Optimal control over published content, 
• Easier access to information, 
• Modular design for future expansion of the portal. 

A website was implemented for the University of Rzeszów based on the CMS Edito 4.0 platform. Elastic Search was implemented in the service, allowing autocomplete and full-text search.  

The service was enriched with numerous modules for user accounts with different authorization systems. The main benefits for the customer from the implementation of CMS Edito 4.0 include gathering all information about the university in one place, user registration and control over published information, as well as fast and accurate content search.

Costa Coffee has over 3,000 outlets in 30 countries, more than half of which operate in the UK. Costa Coffee baristas are constantly improving their skills by taking part in regular Coffee Academies.  

A new platform was created for the client's needs to support the loyalty program, available to consumers from the mobile app and website. The aim of this project was to eliminate old-fashioned "points cards” altogether and make the program more attractive. This intuitive loyalty program enables the collection of virtual 'coffee beans', which are later turned into drinks vouchers.  

System administrators have the option to create their own promotions and discount coupons from partners, vouchers for seasonal products, designate a happy hour, or assign special prizes to customers, e.g. for their birthday. Custom promotions and vouchers are usually created based on data and parameters about the program participants' activities.  

The system supporting the loyalty program is integrated with the café's cash registers. This ensures the correct accrual of points and discounts for program participants. During implementation, we used, among others, the .NET Core platform to support application development and the Vue.js library to design interactive web components.  

Main benefits for the client: 

• intuitive and attractive loyalty program for customers,  
• fast migration of participants from the old program,  
• possibility to segment users and create special promotions, 
• integration of the system with fiscal cash registers, 
• access to the program through a mobile application and a web-based program, 
• permanent technical support of the program. 

Empik is a sales chain related to culture, knowledge, and entertainment. Its wide range of products includes books, music and film CDs, press, educational toys, and tickets for cultural events.  

An advanced intranet platform was developed for the client, tailored to the daily needs of the company, which has over 250 stores throughout Poland. 

The main task is to facilitate communication between users. Among other things, it is a structured knowledge and document database. The intranet system has made data from other systems more efficient and accessible.  

Employees can find publication announcements and news, information on sales results, internal job offers, or other content that is important to a particular employee in one place. This is possible thanks to an extensive authorization system, which is responsible for displaying content dedicated to defined employee groups. 

Among the main benefits for the client, we can highlight: 

• improving communication within the company 
• creation of a structured database of documents 
• increased sense of identification of the employee with the company 
• increased employee satisfaction 

Bratex Roofing systems is a Polish manufacturer offering sheet metal roof tiles with exceptional technical and functional properties. All products meet European engineering standards. Founded in 1991, the company now has more than 500 distributors in the Polish market. 

For Bratex, we have designed and implemented a dedicated application that supports the daily work of contractors. The application is available for retail customers, who can calculate the amount of materials needed for roofing. It is also available to wholesale customers who have an account in the B2B system integrated with Roofingcad. 

A B2B contractor with several branches can manage the quotations prepared by individual employees. However, employees only have access to their offers and those of their department. 

The application has several dedicated functions: 

• visualization: defining the dimensions and shape of the roof, adding surfaces, 

• selection of roofing material, 

• calculation of the number of sheets, including waste minimization, 

• selection of the type and number of accessories needed to assemble and complete the roof, 

• selection of other additional accessories, 

• the possibility to download quotations in PDF format and transfer the order to the B2B system for execution. 

The application was designed using the following technologies: Net Framework, SVG, and JavaScript. 

Main benefits for the customer: 

• efficient customer service, 

• design and prototyping processes support, 

• ability to compare costs, 

• purchasing processes optimization, 

• automatic document generation. 

DPD Polska is one of the leaders in the Polish courier services market. We designed an intranet platform dedicated to the daily needs of the company's employees. The intranet is a rich source of knowledge and information while supporting internal communication within the company.  

The extensive platform has been prepared for almost 4,000 employees. One of the most important modules is the Document Repository, in which the documents of the entire company are collected. Due to the large number of people using the system, documents were additionally divided into categories. Access to them depends on the department in which a particular employee works and the level of authority he or she has. 

The second important module is the Employee Database, which is a source of contact details. The company's organizational structure is important, so it is accurately mapped and dynamically created on the client's intranet. In addition, a system of authorizations makes it possible to personalize content for employees according to their place of work, position, organizational unit, or level in the structure.  

Intranet users have access to up-to-date information via the News and Announcements modules, which can additionally be categorized. The intranet also includes a Link room, where employees can find a collection of links to systems operating in the company and have the option to set the most frequently used ones on their home page. 

A no less important element of the platform is a statistical system that allows monitoring the number and time of page views, visits by content, and time ranges. 

Among the main benefits for the client: 

• quick access to all documents 
• an aesthetically pleasing and functional platform consistent with the company's image 
• greater comfort of work and communication within the company 
• greater identification of employees with the company. 

Aperitif.no is the largest Norwegian information portal presenting a wide variety of food and drinks recipes. It also offers several unique services, related to cooking based on the chef’s high competences and skills.  

We designed an information portal based on the proprietary Edito CMS platform which we expanded with the Norwegian language version of the administration panel. The website is fully responsive and displays correctly on any device. Edito CMS platform provides high-performance and flexible solutions.  

In Today’s special bookmark you can find different interesting recipes every day. Users who have their own profile account can use several interesting functions after logging in. e.g.: 

• “My cookbook” – users add their own recipes, which they save in their profile, 

• “My wine cellar” – similar to food, they add and save their wines and information about them. 

• “My Drinks” – users can save their recipes for unique drinks / cocktails.  

Products catalogue search in based on Elasticsearch engine. 

Edito CMS is integrated with SendGrid – the e-mail marketing platform, which automates newsletters sending and gathers statistics. The website is also integrated with Vinmonopolet and payments – Elavon and Nets. 

Our SEO specialists helped us to optimize the website to be even more visible on the Search Engines.  

Main benefits for the Client: 

• Functional and responsive website, 

• Productive technologies, 

• Practical integrations, 

• SEO friendly website. 

At ŚNIEŻKA TRADE OF COLOURS, we have implemented Logito electronic document workflow. The proprietary platform has been in operation at the company for 15 years, and the implementation is constantly being expanded with new modules and solutions to meet the needs of the market and the organisation.  

The Logito DMS allowed the entire structure and hierarchy within the organisation to be reflected. Dedicated databases were organised and created for the processes involved in the project. Among the modules in the application, we can distinguish among others: Case Handling, Invoice Sending and Recording, Communicator, Holidays, Calendar, Project Management, Product Documentation and many more.   

During the implementation of Logito, the Ideo team focused on dedicated modules that were important to the client and were 100% tailored to the company's profile and needs.  

 Main benefits for the Client 

• shorten of document workflow,
• increasing internal control,
• easier verification of the progress of work and its location,
• increase in employee satisfaction. 

Wolters Kluwer is the leading provider of publishing, informative and software services. The company’s offer targets to fields such as law, finance, administration, risk, and compliance with regulations management, education and HR. 

The portal www.prawo.pl, based on our proprietary system Edito CMS, is intuitive in use and offers a wide range of features. One of the key factors for choosing Edito was its efficiency confirmed by previous implementations in the field of news portals. 

SEO specialists watched over the implementation and migration processes. The biggest challenge was the smooth transfer of the previous websites’ organic traffic. The process required to redirect a very large number of URLs and ensure the appropriate structure of the new website (prepared in accordance with the latest search engine guidelines for webmasters). 

Nowadays, information is one of the most important values. The Prawo.pl portal combines 15 different thematic portals and, after two years of operation, has achieved recognition among its users.  

The website received an award in the Dobry Wzór competition "for the thousands of free contents offered from all areas of law." Experts from the Institute of Industrial Design also emphasized the importance of building such a comprehensive portal. 

Main benefits for the Client: 

• Several content websites in one place and managed from one panel, 

• Logical and intuitive information architecture, 

• A mobile-friendly RWD website, 

• A tool that works with other client’s products.

Podkarpacie travel is a website for travel lovers and those who like exploring the region of Podkaprackie, south-eastern Poland. Their mission is education, tourism development and promotion. The site was created for both freshmen and experienced travellers who want to discover new attractions and monuments in the Podkarpackie area.

It is a product page, prepared in two language versions, developed on the basic of the proprietary Edito CMS system. Podkarpackie travel wants to reach as many recipients as possible. Therefore, the website has been prepared in accordance with WCAG standards.

An extensive search engine allows for precise filtering visitors’ preferences, starting from the selection of a specific region of the Podkarpackie Voivodeship, through the preferred time of the year, to performed activities.

Benefits for the Client: 

• Modern product website,
• simple and clear website navigation, 
• visually appealing, thanks to beautiful photographs,
• practical functionalities such as a search engine or the ability to purchase on the website,
• efficient and fast CMS system.

Ideo implemented Medicover’s news service portal, in order to provide patients a functional and informative guide. The site itself is an extensive database, therefore patients have access to information on health-related topics, specialist medical procedures or services, as well as, practical tools facilitating the possibility to make use of Medicover’s services.

Among many dedicated modules, it features a built-in doctor’s search engine containing over 3 thousand specialist doctors and 1 100 registered nurses. It is designed on the Elastic Search engine containing functional filters and enables to quickly find the desired specialist.

The user can make a choice on what factors are essential whether it will be the specific medical centre, medical specialisation or command of certain languages, in case of foreign patients – it may be helpful.

The portal has been updated with a new feature, “Check your health” tap. Each visitor has easy access to numerous online tools. Here are a few of them e.g. standard calculators or converters for BMI, Due Date, Ovulation or Blood Pressure or Blood Sugar Glucose Converter. 

The websites have been updated in terms of a detailed location map for all Medicover’s medical facilities. By selecting a specific region, the user is automatically redirected to the page with specific contact details of each centre.

News portal mobile version has been enriched by an introduction of a new feature i.e. adding phone numbers to a specific portal by using the administrative panel.