IDS Logic Middle East

Business Overview
Health Professional Academy (HPA) is a unique learning platform exclusively created and designed for healthcare professionals to gain knowledge across different healthcare topics through a series of engaging learning modules. HPA features three training academies - Mum & Baby, Child Health and Pharmacy. Healthcare professionals can take learning modules to qualify for certificates that are recognised as accreditation to contribute to their professional growth.

The Brief
The HPA team required a fully responsive and mobile-friendly website they could use to create and manage their learning modules from the backend CMS. The original website needed to be redeveloped from scratch with a new look and feel to deliver the required feature set.

Solutions Overview
We created a set of core CMS modules on Sitefinity that enabled the HPA content team to manage fully customised learning modules, presented to the user in an engaging manner. We also built features for the learners’ progress to be tracked in the web database and integrated with APIs to support targeted email marketing.

Business Overview
With a 400-year heritage, Pickfords is the UK’s leading removals and storage company offering complete packaging and removal services to customers in the UK. The company also offers international removal services to all corners of the globe through its international network and storage facilities.

The Brief
Pickfords needed a new web content management and lead generation platform that could provide a seamless web browsing experience and help potential customers find relevant information about their services easily. The need was for a website built on the latest technologies with a special emphasis on mobile design that could maximise Pickfords’ online presence and reach.

Solutions Overview
We selected the Sitefinity CMS for its flexibility, and extensibility to connect the website to various data platforms seamlessly to support efficient processing of web leads.

We built new templates that were responsive and worked across a wide range of device types and resolutions.
We added new content sections and new conversion forms to empower the brand to the fullest.
Modules like online enquiries, searching specific countries using keywords, and interaction with social channels and pages about a specific promotion that offers pieces of feature content were added for a better user experience.
Keeping the load time down was also another big priority and so we maintained a slim look and feel and fast loading of the site. Our developers and designers created the site so that the navigation of a very large number of products and services was easily accessible across all device types.
Services Offered
UX and Design
Responsive HTML Development
Sitefinity CMS development
Integration with Navision
Ongoing CMS and Web Architecture upgrades
Optimisation for performance
Weekly Monitoring
Support & Maintenance
Technologies
Sitefinity
Microsoft ASP.NET
Microsoft ERP Integration (Dynamic integration with Microsoft ERP platform)
Partnership Highlights
10+ Years of tested and trusted partnership
A broad range of commercially focused development projects to drive lead volumes for Pickfords
Round-the-Clock Technical Support
Results
Progressive Improvement in SEO & Organic Traffic
Improved Web Conversion Rate

Business Overview
Emma’s Diary is one of the UK’s leading information channels for new mums and mums-to-be. It offers authoritative content and advice, topical features and insights that connect mums with the industry’s leading baby and parenting brands.

The Brief
Emma’s Diary commissioned IDS Logic to redesign, redevelop and optimise its website to serve the needs of its growing customer base. This brief led to a long-term partnership of over 10 years between Emma’s Diary and IDS Logic that continues to grow.

Solutions Overview
As the brand’s primary technical partner, we designed and built the new Emma’s Diary website with a special emphasis on creating a mobile-friendly user experience. Using the Sitefinity CMS, we delivered a fully integrated content management platform to the editorial team enabling them to manage and grow their web content using flexible templates and layouts. We also integrated features for registered users including special offers, competitions, email subscriptions and voucher redemption. Over the years we have expanded the website significantly, working on over a hundred projects — each one focused on delivering tangible outcomes for Emma’s Diary.