Incode Group turned a slow, complex platform into a faster, intuitive product with practical AI.
The workflow was structured and efficient, with regular updates and quick adaptation to feedback. We appreciated their ability to simplify complex parts of the system without overengineering solutions.
As a result, page load time improved from around 2.5–3 seconds to under 1.2 seconds, and the platform became noticeably more responsive. We also saw an increase in user engagement and a ~12% growth in key conversions.
AI-assisted features reduced repetitive inquiries, lowering manual workload and making the platform more efficient overall.
What was the project name that you have worked with Incode Group?
Internal Web Platform Upgrade
What service was provided as part of the project?
Web Development
Describe your project in brief
We operate a web-based platform designed to help businesses manage customer interactions and analyze user behavior across digital channels. The platform includes features such as user tracking, lead management, and basic analytics to support marketing and sales processes.
Over time, the system became slower and less intuitive as more features were added, which started to impact user experience and overall efficiency. We decided to upgrade the platform by improving performance, simplifying navigation, and introducing AI-driven functionality to enhance user interaction.
The goal of the project was to make the platform faster, more user-friendly, and more automated, particularly in how it handles user queries and guides visitors through the system.
What is it about the company that you appreciate the most?
What we liked most about Incode Group was their ability to combine strong technical execution with a practical product mindset. They didn’t just implement tasks, but focused on improving performance, simplifying complex parts of the system, and delivering solutions that actually improved how the platform works in real use.
What was it about the company that you didn't like which they should do better?
There were no major issues during the collaboration. Some AI-related features required a few iterations to fine-tune behavior, but the team handled adjustments quickly and efficiently.
Rating Breakdown
- Quality
- Schedule & Timing
- Communication
- Overall Rating
Project Detail
- $10001 to $50000
- Completed
- Advertising & Marketing