Branding & Social Media Marketing for Gourmet Products Firm
Hand-curated, internationally sourced ingredients, and exceptional quality, Vedic Nuts was a winner in every sense. Now if a product embodies such exclusive assets, it deserves extraordinary branding solutions. After intense rubble of client meets, on-ground research, and brainstorming sessions; Vedic Nuts was born.
We created a niche presence for the brand that started from naming it. Every aspect of the brand from color coordinates, packaging, and other communication, elevated ‘the art of luxury gifting’. Simply to say, here was the most luxurious feast of flavors fit for royalty.
Challenges
Positioning the luxury brand in the market while trying to attract the younger generation in the gifting culture of Indian Premium customers who are in love with various nuts. There was a need to find Niche in this luxury branding from the rest.
After the pilot project, we had a meeting with IDE team and took them through the philosophy of PlayCKC (we launched around the same time) and shared the product documents of the games we were planning to build. The team then started building our logo and after 3-4 iterations, we finalized the same.
Following this, we started on our live predictions game and the game development at our end happened alongside. This project took 3-4 months. After this, we had a detailed product-related discussion for our second game (fantasy cricket).
Since both the games were to be hosted on the same app, we discussed the colors, the game logos, and finally the screens. The IDE team developed this in 4-5 months. The fantasy cricket game was initially launched as a free-to-play game and when we decided to take it to real-money gaming mode, IDE provided us with the additional screens too.
Solution
We bought innovative flavors closer to the old and new generation with pretty pastel packaging that also included gold and several other aesthetic-looking packages.
Impact
Indesign Elements successfully defined the client's brand identity and launched their platform on social media that impacted the company's growth. The big names in the market like Reliance and Vivo also opted for Vedic Nuts as their gifting packages.