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By listing Inorbital on Goodfirms, we can benefit from the platform’s credibility. Positive client reviews and ratings on Goodfirms can enhance trust among potential clients. Testimonials and reviews on Goodfirms also act as social proof, reassuring potential clients about the quality of services that we offer. And because Goodfirms is a well-known platform for businesses looking for service providers that are being featured in their rankings (for example, in categories like web design, development, or non-profit services), Inorbital can attract organic traffic from potential clients searching for these services.
What inspired the founding of your company, and what is the story behind its inception?
It all started back in 1999 coinciding with Y2K hysteria. Inorbital began by solving the need for more complex solutions rather than brochureware which was popular early in the digital space. Back in 1999 web presence was literally flashy with little substance. Inorbital focused on substance first, or what became a common saying “content first”.
This substance-first approach instilled the need for innovation as tools and solutions did not match the needs and requirements at the time.
So, our need for robust content management was delivered early on as clients demanded solutions that not only looked great but functioned great with marketers having complete control. We gravitated towards Microsoft technology since day one and added WordPress along the way for a greater variety of options for our clients.
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
"Always be professional...while delivering well thought-out solutions"
1. Show our passion and energy by working hard to meet deadlines and over-delivering.
2. Constantly learning and improving so we can be better at solving our clients’ digital problems.
3. Always focused by truly thinking through the best solution when there are often many paths.
Meeting deadlines and presenting solutions rather than problems is what our customers expect from a studio of our stature.
Can you highlight some of the key achievements or milestones your company has accomplished since its inception?
178 new websites launched. 32 site of the month awards. Canada’s Top-ranked Kentico partner.
Awarded CMS Competencies
- AI and ML
- Cloud
- Content Strategy
- Digital Commerce
- Digital Marketing
- Integration and Customization
- Intranet/Extranet
- Personalization
Inorbital is a member of the Canadian Society of Association Executives, Registered Graphic Designers, and CMS Experts.
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
Inorbital is a full-service digital agency based in Toronto. We’ve been specializing in crafting meaningful solutions for organizations for over 20 years. Much of the work is performed out of our local Toronto studio by our team of certified developers award-winning designers and experienced project managers.
We approach every project with objectives in mind and we work together with our clients to, not only, reach those goals, but exceed them. Our process is based on the proven six-step methodology that we have refined over the years. This methodology allows us to be flexible enough to accommodate specific project needs without compromising the structure of the process, budget, or timelines.
The Inorbital team is made up of a blend of talented designers, certified developers, and producers who have a strong track record of delivering award-winning digital projects on time, within scope, and on budget. Part of our process is to “listen first” where we then take the time to understand your organization and learn about the existing pain points and values through stakeholder interviews, metrics, and best practices.
How does your company differentiate itself from competitors in the industry?
The difference is our balanced approach to functionality, design, and usability. We always believe in creating a fresh web presence that enables the best environment for our clients to flourish. Our difference is a combination of the following 5 key factors:
1. Fantastic Backend/Technology and Platform. enterprise cms We apply solid principles specializing in Windows platform development using the latest frameworks, protocols, and database technology.
2. Turnkey Solutions: Full range of services from strategy to UX/UI to hosting and support. Our toolkit includes content-managed websites, database-enabled web apps, full-featured e-commerce, event registration micro-sites, or a website dedicated to intranets, associations & member management.
3. The Team: Certified Team who cares - in-house and accountable. Our team is made up of a mix of skills from front-end designers to back-end engineers. The Inorbital team has been helping steer organizations to not only meet their web presence goals and objectives but exceed them with a hands-on in-house approach.
4. Usability for all: Admin-ability - Through careful planning and testing with your team and ours, the design will focus on the end user goals and the organizational goals by implementing menus with natural language, improved dialogue, and the personalization resulting in improved channels of interaction and communication from website to user.
5. Diversity: Valuing the strength of diverse opinions. Our process is committed to diversity and inclusion by engaging people with a range of backgrounds and identities starting with the Inorbital team and extending into the people who will be using your website.
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
Our team is a blend of creative and technical who work together to craft best-of-breed digital solutions that not only look great but work great as well. Inorbital has regular in-office group meals and team bonding events from escape rooms to sporting events. We also have weekly team meetings where each of the team shares their wins and accomplishments. Our developers also conduct monthly technical sessions to share challenges, lessons learned, and what’s new. We also invite 3rd party vendors to come in and demo the newest and greatest technology to consider in our stack.
Inorbital has a relaxed atmosphere with a positive vibe and a friendly team.
What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?
To stay resilient, we invest in the continuous professional development of our team. Regular training and certifications keep our skills sharp and relevant, ensuring we can navigate new trends and challenges with confidence. We have corporate subscriptions to online learning in combination with attending webinars, workshops, and industry conferences.
Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?
Here are a couple of our favorite recent case studies:
- https://www.kentico.com/discover/success-stories/ovma
- https://www.inorbital.com/work/norquest-college/seamless-migration-to-a-modern-cms
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
All types of member organizations, nonprofits, health care, education, insurance, and labor unions.
What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?
We have several internal projects using beta software and sandboxes to test and review potential solutions and integrations. We attend and participate in industry conferences and contribute to the CMS Experts community. We sponsor and host webinars to educate and inform on new CMS features and use cases.
Please share some of the most sought-after services that clients approach your company for.
UX/UI Design and Web development backed with Kentico or WordPress CMS including integrating 3rd party services.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
This starts by assigning an account rep who is familiar with the client and project to quarterback communication and tasks. In addition to coordinating quarterly check-ins with the client to assess the past quarter but also understand any future needs for the next quarter. Inorbital uses several tools for documenting and tracking client relationships with a strong reliance on JIRA boards for issue tracking.
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
Over the years, Inorbital has continually adapted to the evolving digital landscape, ensuring resilience and sustainability by being proactive.
The web design industry is constantly evolving with new technologies, tools, and frameworks. We actively stay ahead by adopting modern technologies like headless CMS, Progressive Web Apps (PWAs), and AI-powered design tools to deliver cutting-edge solutions that meet clients' evolving needs.
We've shifted towards a more client-centric approach, focusing on understanding our clients' businesses, industries, and unique challenges. This allows us to provide customized web solutions that drive results and adapt quickly to their changing requirements.
We’ve embraced remote work and hybrid models to attract talent from various regions, enhancing our team's diversity and capability. This flexibility has also allowed us to scale up or down rapidly, depending on project demands.
We've integrated sustainable design practices into our workflows and are committed to making websites accessible for all users, in line with WCAG standards. This not only helps us serve a broader audience but also positions us as leaders in ethical web design.
Collaborating with technology providers, marketing firms, and other agencies allows us to offer comprehensive solutions to our clients. These partnerships also help us share resources and insights, ensuring sustainability even during economic downturns.
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
We have a flexible cost structure. Often this starts with a fixed cost based on the project scope. We also provide monthly retainers for support and a fixed set of hours and we also deliver services based on our hourly rate.
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?
It really depends on if this is for a new complete project for a new client or if it’s a smaller project for an existing client.
Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2023?
What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
Inorbital team is well known for our super strong technical capabilities with stacks that include Kentico CMS on Windows/.net/sql server and WordPress on PHP/MySQL. Both are deployed on Azure Cloud with security, performance, accessibility, and integrations at the top of the list.
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
Our plan is to target organizations that are growing. They will have a greater demand and dependence on digital as they progress through their digital maturity. Inorbital is poised to provide best-of-breed digital modernization and grow alongside these organizations. Inorbital’s success is largely composed of providing our clients with the best tools and solutions for them to thrive.
It's equally important for Inorbital to contribute to our community with long-term commitments to a fair and sustainable practice. We are in the process of becoming a B-Certified company and practicing and leading by example of how a profitable and competitive company can also contribute to good and equitable opportunities for all. This is a long-term journey that has been ingrained in our mission early on and will continue to be important in our future.
