Invanity

The brief

Kennedy Golf wanted to evolve beyond equipment and build a lifestyle-led brand that spoke to a new generation of golfers. Invanity was brought in to develop the brand positioning, messaging and visual direction for the clothing and accessories range, helping Kennedy Golf establish a modern lifestyle presence within the golf space.

The brief

inTank’s website was the core driver of inbound enquiries, but it had not kept pace with how the business had evolved. Over time, the product range expanded and became more commercially complex, while the site structure, performance, and user experience remained largely unchanged. As a result, the website created friction for prospective buyers. Conversion rates had fallen to 1.2%, page speeds were slow, Core Web Vitals were poor, and broken URLs impacted both usability and SEO. Most importantly, customers struggled to navigate and evaluate a large, technically complex product range online. inTank needed a website that made a complex product range easier to navigate and evaluate, improved conversion performance, and supported organic visibility — while retaining the depth of content built across more than 100 pages.

The results

• - Improved conversion rate.
• - 2x increase in organic traffic.
• - 18% increase in digital impressions.
• - Scalable, user-first platform.

The brief

Watch Doctors had spent 40 years in the luxury watch repair business. They’d built expertise, a loyal customer base, and brand credibility in premium timepieces. As online prize draws quickly gained traction around high-value horology brands like Rolex, they saw an opportunity to launch ‘Winners’, a competition platform offering luxury watches as prizes that aligned naturally with their core business and customer interests. They needed a complete solution from scratch: a compliant ticket purchasing system that operated within UK Gambling Commission regulations, a strategy to introduce this new venture, and proof it could deliver a sustained return on investment from launch.

The results

• - 14x return on investment.
• - 200 tickets sold per email send.
• - 5 back-to-back sold out competitions.
• - Compliant, scalable platform.

The brief

Service Evaluation Concepts (SEC) had no meaningful digital pipeline. Despite a long history and strong reputation in mystery shopping and brand experience consultancy, the business had carried out virtually no marketing activity for over 20 years. When SEC engaged us, there were zero live opportunities coming through digital channels. The objective was to rebuild SEC’s digital presence from the ground up – establishing a measurable, reliable pipeline of qualified opportunities that could support future growth.

The results

• - $2.5m in quoted opportunities.
• - 18.8x return on ad spend.
• - Enterprise-quality inbound demand.

The brief

Microsoft wanted to increase the number of B2B customers moving from ad-hoc, one-year licence purchases into a recurring subscription model. While a significant volume of customers continued to renew licences annually, few were committing to ongoing subscriptions, limiting revenue predictability and long-term value. The objective was to improve conversion from annual licences into recurring subscriptions across Microsoft’s B2B renewal base, protecting existing revenue while accelerating the shift to a subscription-led model.

The results

• - 1.7x increase in conversion rate.
• - 85% subscription renewal rate.

The brief

STRAT7 had low organic visibility on Google Search. SEO hadn’t been a focus in previous years, and now they recognised the opportunity to change that. Working with Invanity, the objectives were clear:

• - Increase organic search visibility.
• - Increase enquiries from organic search.
• - Drive net new client acquisition and pipeline/revenue growth through organic channels.

The results

• - 13.2x return on investment.
• - 600% increase in visibility.
• - Qualified net-new client acquisition.
• - AI-sourced pipeline.

The brief

Relish Agency had previously invested in search marketing, but the activity had delivered little commercial return. While some visibility was achieved, it failed to generate meaningful pipeline or justify continued investment. As a result, Relish brought Invanity in to answer a specific question: could search — across SEO, Google Ads, and emerging AI-led search experiences — function as a reliable acquisition channel for their business? The objective was to establish whether an integrated search approach could operate as a dependable revenue channel, and to prove its commercial viability before committing further investment.

The results

• - 13x increase in inbound revenue.
• - 9x increase in average deal value.
• - Double the volume of MQLs.
• - 2.7x return on investment.

The brief 

IBM wanted to improve outbound sales productivity and reduce ramp time across its sales organisation. Traditional phone and email led outbound activity was no longer scaling, and performance varied widely depending on cadence structure, channel mix, and rep experience. IBM needed a clearer account-based selling framework — one that defined how reps should pursue accounts, when they should engage, and which channels should be prioritised — supported by structured cadences within SalesLoft. The objective was to design and validate a set of outbound plays and cadences that could improve engagement, increase productivity, and provide a repeatable model for sales teams to execute at scale.

The results

• - 6-8 touches per appointment.
• - 65% appointment attendance rate.
• - 25% increase in rep productivity.
• - 50% increase in sales output per rep.