Industry: Healthcare
Market: the U.S.
The Inviggo team worked on developing a cutting-edge SaaS DTC (Direct-to-Consumer) virtual health platform, seamlessly integrating with pharmaceutical, telehealth, and diagnostic providers. The platform’s mission revolves around empowering companies to offer their customers convenient access to prescription medications and virtual healthcare services. This, in turn, elevates the quality of healthcare and overall customer satisfaction.
Our primary role in this endeavor involved collaborating on the creation of a robust and user-friendly white-label platform. We built it to be uniquely tailored to meet the specific requirements of clients within the healthcare industry and their discerning customer base. The bulk of our work centered on constructing a comprehensive product catalog equipped with user-friendly search and filter options, a seamless checkout process, secure payment, and precise order tracking features, all aimed at enhancing the customer experience.
Challenges
Data privacy
The integration of various digital health tools and the rapid adoption of telemedicine in the e-commerce healthcare sector has introduced significant data privacy challenges. Safeguarding the confidentiality of patient records has become increasingly complex, and our job was to strike the right balance between convenience and adhering to the intricate web of rules and regulations.
Our main goal was to build a platform that would protect delicate user information from the ever-evolving landscape of cyber threats. To construct the eCommerce healthcare platform that will secure the privacy of patient information, our team took the necessary steps to ensure full compliance with the European Union's GDPR and the U.S.'s HIPAA regulations.
Accessibility
In the earliest days, we lined up the primary web accessibility standards to promote inclusivity. This involved aligning our solution with legislative frameworks like the Americans with Disabilities Act (ADA), the European Accessibility Act, and the UK's Equality Act.
We also took into account the Web Content Accessibility Guidelines (WCAG), and initiatives like the Web Accessibility Initiative (WAI), with a particular focus on their prominent product, the Accessible Rich Internet Applications (ARIA) standard.
Approach & technology stack
Platforms: AWS, Kubernetes
Regarding Kubernetes, the system helped us to streamline the deployment, scaling, and management. We appreciate that it supports the deployment of applications in a highly available and fault-tolerant manner. It also optimizes the U.S.e of underlying resources, allowing us to run applications more efficiently.
Backend: PostgreSQL, NestJS, gRPC, Kafka, OpenSearch, ElastiCache
But more importantly, we employed OpenSearch to guarantee that the platform will effectively handle large amounts of data. It provides advanced search capabilities, which are critical for healthcare ecommerce platforms where users need to search and retrieve relevant information quickly. The key selling point was that it supports fuzzy searches and considers typos and possible spelling variations when retrieving results.
Frontend: NextJS, Micro Frontends with Module Federation, Styled-components
In the frontend, Next.js is utilized with module federation, which enables parallel development and independent deployments.
These technologies also allowed us to build a solid foundation that offers scalability and high-performance capabilities. The final result was a responsive user experience and fast, intuitive access to information and products.
eCommerce Platform: BigCommerce
BigCommerce centralized dashboards enable easy management of eCommerce experiences. It is a user-friendly platform characterized by mobile accessibility. It also provides robust security features and allows for the integration of secure payment gateways, helping healthcare businesses maintain compliance with industry standards.
CMS: Sanity
We integrated Sanity CMS primarily for dynamic content, but the decision was influenced mainly by its impressive range of features.
The platform's flexibility, support for real-time collaboration, robust content versioning, rich media handling, integrations, content localization support, and stringent security measures collectively made it the clear and compelling choice for building the healthcare e-commerce platform. These features perfectly align with the intricate demands of managing dynamic and diverse content within the healthcare industry.
Payment solution: CyberSource
We used CyberSource for secure payment processing. It prioritizes security and compliance, prevents fraud, offers support for multiple currencies, and is an efficient mobile payment solution that allows users to access our e-commerce platform from their mobile devices.
Furthermore, CyberSource's rich suite of tools and features plays a pivotal role in enhancing the checkout experience, effectively reducing friction and ultimately leading to heightened customer satisfaction.
Key features
- Product Catalog
- Search and Filter Options
- User and Account Management
- Secure authentication and verification methods
- Permission management
- Account recovery
- Data encryption
- User analytics
- Email notifications
4. Symptom-driven product and article recommendation system
5. Cart and checkout process
6. Order tracking