IT Creative Labs

The task was to build a virtual fitting room for eyelashes that could scale to a large number of clients. This had to be a responsive web app, integrated into a WooCommerce store as a plug-in. The main challenges were scaling analysis, photo manipulation (Exif data, rotation, scaling, plotting) face recognition, eye detection, lash positioning and scaling, drag-n-drop implementation.

The knowhow of the solution was to develop the entire application in javascript (including the face recognition logic). With all the computations being handled on the client’s side the app could easily scale with no additional resources – a huge cost saver. We decided to use Tensorflow.js to detect facial features and a set of specifically trained models that showed the best results. A lot of work had to be done to scale and rotate the photos appropriately, as well as apply eyelash transformations and a drag-n-drop functionality. A custom carousel was added to pull products from WooCommerce using the API.

In order to showcase the project to the client, a full-fledged WooCommerce staging environment had to set up and configured inside a docker container.

End to end e-commerce solution for a wholesale project of the famous Italian brand. We did the UI/UX design concepts along with web development. We also did a mobile version of designs and mobile development. 

Naturally Serious Cosmetics is a new brand of high-quality skincare products launched by Peter Thomas Roth. As the new product line was about to hit the stores PTR teamed up with IT Creative Labs to launch the new website.

Meeting tight deadline without sacrificing quality was the biggest challenge for this project.

Key Deliverables:

• Pixel-perfect coding for all desktop and mobile pages.

  • High-resolution imagery

  • Carousel sliders

  • Splash popups

• Custom WordPress theme development

• Search Engine Optimization

• GDPR compliance optimizations

• Thirdparty API integrations

  • YouTube

  • IBM Marketing Cloud

Pixel-perfect layout coding was quite a challenge, since all designs were rushed to production to meet the deadlines positioning precision was sacrificed. Our team meticulously checked every element and adjusted all the alignments  – lots of delicate work to make everything look perfect.