Jacober Creative

Project
The Town of Palm Beach is unveiling a completely redesigned and upgraded Marina in the fall of 2021, a state-of-the-art facility that can accommodate superyachts and more. They needed a whole new look and approach to brand them as the only public marina on the island, leaning on the established upscale Palm Beach identity, with a fresh, forward-facing approach. They wanted a one-stop shop that could create a new website design and run all their marketing campaigns, and handle the Marina PR.

Our Approach

Jacober Creative was awarded a three-year contract in a competitive open bid process to handle all the branding, design and marketing needs for the Town of Palm Beach Marina. The logo we created leaned on the sophisticated, incorporating both the P.B. initials, and the suggestion of an anchor for a nautical feel. It fuses custom typography with a visual icon, and a modern-retro look, done in an All-American blue and red that resonates with the Palm Beach community. It works great on all kinds of collateral, from clothing to business cards, signage to marketing. Throughout we used the tagline we wrote, "The Only Superyacht Marina In Palm Beach," encapsulating the "coveted" nature of the slips at the new facility.

We directed our own photo and video shoots, drawing on the same upscale, waterside feel, with models on two iconic superyachts, "The Lady Katherine" and "The Sea Tabby." Other settings included the famous Palm Beach Par 3 golf course, and in luscious building interiors such as The Colony Hotel and world-famous Worth Avenue exteriors. Colorful hand-drawn illustrations were created as a complement to the main brand logo. A brand new website for the Marina that we designed is about to launch, that is unique in its approach to style and usability, unlike on the market. We will manage a social campaign throughout the duration of the three-year contract, all incorporating our design assets. We also are creating a full range of advertisements and preparing to place them in local, national and international outlets, with the campaign title of "Anchored in the Heart of Palm Beach." As the Town of Palm Beach Marina reopening date approaches, we will be driving the public relations push through targeted press coverage.

Project
This innovative plant-based skincare line was designed for your post-sand, post-pool, post-too-much-time-in-the-sun-and-that-bikini bum. Their hero product is a cream that clears the acne on your bum (aka folliculitis blemishes) that often results from an active lifestyle. They were looking for a new logo and skincare packaging design with a millennial-friendly aesthetic that would propel them in the competitive luxury beauty industry. 

Our Approach
We instinctively knew that any skincare line representative of our hometown needed to speak with the colors of our water and sunrise. We dropped the B on its side (what a bum) to make a cheeky little icon and paired it with our clean and simple type. The logo design and packaging has got all the back you need. 

Project
One of Miami’s marquee, luxury real estate firms, the Jills Zeder Group, an affiliate of Coldwell Banker, has been at the top of sales volume in Florida, with record breaking sales prices for decades. It’s a merger of Jill Eber and Jill Hertzberg’s (collectively known as The Jills) already outstanding family company, with Judy Zeder’s own successful family team. Now that they have joined forces, they wanted to start fresh with new branding, beginning with a new logo that could be used on a range of collateral, and moving on to reformulating brand language and strategies. The new design needed to reflect the familial and multi-generational aspect of the business, and the best of South Florida luxury.
Our Approach
Three stylized palm trees were used as an icon that subtly evoked the three families of the Jills Zeder Group, along with Miami’s upscale tropical elegance. The combination of a narrow sans serif Termina typeface in all caps, and a palette of uniquely named pantone colors Royal Palm Teal, Sea Mint, Rose Gold Foil and Yacht White, gives the logo a modern and sophisticated feel. We produced examples of marketing collateral, from brochures to business cards, that showed how the logo can be used to create a variety of pleasing patterns, and when used with select outdoor photography, a light, Florida feel. In addition, we worked with the team to cultivate a more modern and contemporary feel to their photography and video assets to better reflect the increasing contributions of the younger generation.