Johnny Grow

Conducted qualitative and then quantitative research with key target audiences to understand their motivations, options and how they would choose, and finally what marketing claims would be most likely to get them to seek legal help with their situation. The 2 key deliverables were an interim report from the qualitative work summarizing insights and a final report with the quantitative results. The firm conducted focus groups and then a quant survey and generated consumer insights around motivation and messaging that we've used to generate creative assets for all our marketing. Importantly, it allowed us to eliminate a number of ideas we thought might resonate with consumers. This saved us significant time and wasted money.

Conducted qualitative and then quantitative research with key target audiences to understand their motivations, options and how they would choose, and finally what marketing claims would be most likely to get them to seek legal help with their situation. The 2 key deliverables were an interim report from the qualitative work summarizing insights and a final report with the quantitative results. The firm conducted focus groups and then a quant survey.
Generated consumer insights around motivation and messaging that we've used to generate creative assets for all our marketing. Importantly, it allowed us to eliminate a number of ideas we thought might resonate with consumers. This saved us significant time and wasted money.
Timely. Kept us in the loop when obstacles came up and provided recommendations and possible options. They were a great thought partner to talk through pros and cons of different approaches and how they might impact our learnings.