Alexandre Bérubé
Posted on Jan 22, 2021
Kimp.io
2 Reviews
Unlimited Graphic Designs for a Flat Monthly Fee!
Kimp is a subscription based design company. We provide professional graphic and video design services to clients around the world that range from startups, to SMBs, to non-profits, to marketing agencies. Our subscriptions are available for flat monthly fees, without minimum contracts, which makes accessing professional graphic design a lot more accessible. And we provide each client with access to a dedicated design team, and consistent turnarounds, on a month-to-month basis. So our clients can sign up for our services as they need them, and cancel as they don’t. This in turn reduces the amount of time they have to spend on onboarding new designers for every design project. And it helps them launch new business ideas, scale faster, or in the case of non-profits and social enterprises, reach more people than ever with positive messages. Find out more at www.kimp.io
Canada
169 Enterprise Blvd, Unit# 300,
Markham,
Ontario
L6G 0E7
18009469778
Canada
7030 Woodbine Avenue Suite 500 Markham ON ,
Markham,
Ontario
L3R 6G2
18009469778
< $25/hr
50 - 249
2018
Detailed Reviews of Kimp.io
2 Reviews
- All Services
- Web Designing (UI/UX)
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Ajay
Posted on May 13, 2020
Great Designs, Highly Recommended!
Client Portfolio of Kimp.io
Project Industry
- Designing - 100.0%
Major Industry Focus
Designing
Project Cost
- $0 to $10000 - 100.0%
Common Project Cost
$0 to $10000
Project Timeline
- 1 to 25 Weeks - 100.0%
Project Timeline
1 to 25 Weeks
Portfolios: 2
Executive Interview of Kimp.io
Senthu Velnayagam
CEO, Co-Founder
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Please introduce your company and give a brief description about your role within the organization.
Kimp is a subscription-based design company. We provide professional graphic and video design services to clients around the world that range from startups to SMBs, to non-profits, to marketing agencies. Our subscriptions are available for flat monthly fees, without minimum contracts, which makes accessing professional graphic design a lot more accessible. And we provide each client with access to a dedicated design team, and consistent turnarounds, on a month-to-month basis. So our clients can sign up for our services as they need them, and cancel as they don’t. This in turn reduces the amount of time they have to spend on onboarding new designers for every design project. And it helps them launch new business ideas, scale faster, or in the case of non-profits and social enterprises, reach more people than ever with positive messages.
At Kimp, in my capacity as CEO and Co-Founder, my focus is on driving innovation and growth for the company. I’m always on the lookout for how we can optimize and streamline our processes, and build out an increasingly better user experience.
At Kimp, in my capacity as CEO and Co-Founder, my focus is on driving innovation and growth for the company. I’m always on the lookout for how we can optimize and streamline our processes, and build out an increasingly better user experience.
What is the story behind starting this company?
After 15 years of running graphic design businesses, by 2017 most of our clients were in Canada and in the real estate industry and property development. And when the market fluctuated, our clients’ marketing budgets did too. This made our business model unsustainable. But we had a great team of designers. And we knew that there were a ton of other industries that still needed ongoing design services.
So we pivoted to become a subscription-based graphic design company. Kimp came together in 2018 and was launched in early 2019. Soon after launching, we began serving clients around the world, spanning a wider range of industries than we had ever worked with.
The common denominator for our clients is that they have recurring graphic design needs, but they don’t have the capacity to constantly be onboarding designers. In some cases, budget constraints are also an issue. Which is what makes it so rewarding for us to be able to provide them with a solution.
So we pivoted to become a subscription-based graphic design company. Kimp came together in 2018 and was launched in early 2019. Soon after launching, we began serving clients around the world, spanning a wider range of industries than we had ever worked with.
The common denominator for our clients is that they have recurring graphic design needs, but they don’t have the capacity to constantly be onboarding designers. In some cases, budget constraints are also an issue. Which is what makes it so rewarding for us to be able to provide them with a solution.
What is your company’s business model–in house team or third party vendors/outsourcing?
Kimp’s business model includes a full in-house team. Our full-time team members, work and collaborate remotely to support our clients. When we recruit our Graphic Designers, Illustrators, Motion Graphics Artists, Project Managers, and other team members, our goal is to connect people around the world through the power of design. And since our team members define our customer experience, we look for candidates who love working on a wide range of projects, while helping clients bring their vision to life.
How does your company differentiate itself from the competition?
At Kimp we aim to keep our design subscriptions simple and accessible. This means that we don’t have multiple tiers and expensive add-ons. Instead, we bundle all our offerings into 3 simple design solutions: Kimp Graphics, Kimp Video, and Kimp Graphics + Video.
This way our clients get much more for less, and the versatility to be able to get a wider range of designs to be completed. For instance, our Kimp Graphics includes custom illustrations and landing page designs, which are often expensive add-ons from other service providers.
This way our clients get much more for less, and the versatility to be able to get a wider range of designs to be completed. For instance, our Kimp Graphics includes custom illustrations and landing page designs, which are often expensive add-ons from other service providers.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
While we do serve a wide variety of industries, some of the most common segments include marketing agencies, arts, and entertainment, health, and fitness, as well as startups. The extent to which our customers are repetitive meanwhile, depends on quite a bit on the scale at which they’re marketing, and incorporate design into their operations. For instance, a business that runs seasonal marketing campaigns only has a need for a subscription during set periods of time during the year. And even then they may elect to repurpose one set of creatives. A business that relies on design in every aspect of their operations, meanwhile, maybe a recurring customer for months on end, if not longer. All this said, approximately 1/3 of customers are repetitive, at any given time.
Please share some of the services that you offer for which clients approach you the most for?
We offer graphic and video design and through each of these services we complete a ton of different types of design projects. When it comes to graphic design, marketing campaign creatives tend to be most in-demand, though we also get a fair number of brand identity requests (e.g. logos and other brand assets). And when it comes to video design, product and service promos, along with social media videos and ads are most in demand.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
I’d say that our customer satisfaction rate is at about 80%. As a subscription-based graphic design service, we’re able to serve a wide range of clients, across many different industries, effectively. But there are few scenarios in which our workflow just isn’t quite right for a client. For instance, those who need rush service, one-off projects, and/or require their designers to be available 7 days a week.
To ensure that we cater to our customer’s needs and requirements we offer a free trial so that prospective clients can test out the service to see if it’s the right fit for them. It also serves as a free onboarding period to allow clients to get used to working with their dedicated design team. Our customer experience team also monitors client accounts on an ongoing basis and proactively reaches out to clients to ensure that the service is meeting their needs. Or to propose solutions if it’s not.
To ensure that we cater to our customer’s needs and requirements we offer a free trial so that prospective clients can test out the service to see if it’s the right fit for them. It also serves as a free onboarding period to allow clients to get used to working with their dedicated design team. Our customer experience team also monitors client accounts on an ongoing basis and proactively reaches out to clients to ensure that the service is meeting their needs. Or to propose solutions if it’s not.
What kind of support system do you offer to your clients for catering to their queries and issues?
We offer live chat support on our website, as well as email and phone support and the option to book video calls as well. And clients with an active subscription can communicate with their Project Manager on their Kimp Trello board.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Kimp’s payment structure involves a monthly subscription fee and billing on a month-to-month basis. There’s no minimum term, so our clients have the flexibility to use the service as they need to.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Absolutely. Our pricing structure is unique in that we have flat fees for each of our subscriptions. And so every project meets our basic budget requirement – because there is only one budget requirement per subscription.
What is the price range (min and max) of the projects that you catered to in 2020?
Kimp subscriptions range from $389 for Kimp Graphics to $589 for Kimp Video and $889 for Kimp Graphics + Video. Each subscription involves a set workflow and turnaround times. There isn’t a max price range per se, so clients can add on as many subscriptions as they’d like, based on their monthly design needs to quickly double, triple, etc. their outputs as needed.
Where do you see your company in the next 10 years?
Right now we’re on track to continue to expand to different markets, and part of that is earning more market share, and the opportunity to serve new clients and support them with their business goals through design.
The other part is what we see ourselves doing more of in the next 10 years. That is, creating more opportunities for aspiring designers. I know that getting exposure to digital marketing early on and learning how to design were game-changers for me. And creating opportunities for aspiring designers to be trained, and to work as designers, in regions that lack them, is definitely a goal for Kimp. The design has played a transformative role in my life, my team’s life, and in our client's lives. We want to keep paying that forward.
In the longer run, we also want to continue to innovate and create design solutions that are increasingly intuitive and easy for our clients to navigate. We see an increasing need for this, as companies around the world have shifted to working remotely during the pandemic. There is only going to be an increasing need for tools and software that are agile enough to support them going forward. And we’re very much so invested in meeting that need.
The other part is what we see ourselves doing more of in the next 10 years. That is, creating more opportunities for aspiring designers. I know that getting exposure to digital marketing early on and learning how to design were game-changers for me. And creating opportunities for aspiring designers to be trained, and to work as designers, in regions that lack them, is definitely a goal for Kimp. The design has played a transformative role in my life, my team’s life, and in our client's lives. We want to keep paying that forward.
In the longer run, we also want to continue to innovate and create design solutions that are increasingly intuitive and easy for our clients to navigate. We see an increasing need for this, as companies around the world have shifted to working remotely during the pandemic. There is only going to be an increasing need for tools and software that are agile enough to support them going forward. And we’re very much so invested in meeting that need.