Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
We are in a small and non-english speaking market so we have seen only a few visits to our website from GoodFirms. That being said the contacts have been good and I believe GoodFirms definitely helps in increasing visibility overall to potential clients.
Please introduce your company and give a brief about your role within the company?
Our company is called Kollective and we are based in Athens, Greece. We are a digital design and marketing agency focusing on the hotel and hospitality industries. I am one of two co founders of Kollective and I am the head of our digital marketing department.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
The correct strategy always begins with a good understanding of objectives and how these can be matched up with the various digital marketing tools at our disposal. We find it useful to have at least two introductory sessions with new clients so we can get a good understanding of their business and their needs. we can then match these needs with suitable strategies and explain the processes we would suggest and why. It is important for clients to be able to ask questions, there is still a lot of confusion around digital marketing technologies!
How does your company differentiate itself from the competition?
To be honest I think that we differentiate mainly by really caring about our clients and by paying attention to the small details. The small details of an online presence, especially in the hospitality sector, can really make a big difference in how confident potential guests feel about entrusting you with their holiday plans!
We are proud that the vast majority of our clients have been with us for many years and we truly feel we are part of their team. We have celebrated the successes and worried over problems together like a true family!
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
As mentioned we mainly work with clients in the tourism sector: hotels, tour operators, villa rentals, yacht rentals and similar. The vast majority of our clients are repetitive (on retainers), all of them really!
Please share some of the services that you offer for which clients approach you the most for?
We are approached most often for design and development of custom websites and/or digital marketing services for existing websites. We offer SEO services in addition to the normal mix of paid cpc and social marketing.
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
Well from a client side I think clear and honest reporting is crucial so that clients can see what you are doing and we can discuss what works and what doesn’t work so we can always be improving and trying new things.
From an agency side clear task management is crucial and we have in house tools we use to keep projects on track.
What are the key factors that you consider before deciding the cost of a project?
For web design projects it is mainly if there is any kinds of functionality and/or specific design needs that might need more resources than normal.
For digital marketing projects mainly just the size of the campaigns we need to structure and which of the services we provide will be included.
What kind of payment structure do you follow to bill your clients?
Most of our clients are on monthly retainers for management of their paid or SEO campaigns. Occasionally we do one off web design or development projects which are billed as is.
What is the price range (min and max) of the projects that you catered to in 2019?
It is tough to say since most of our projects are on a retainer. If we include advertising budgets then we have run campaigns from about 15,000 to over 500,000 euros spend on an annual basis.
Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
I think the small details put together into the big picture maximise ROI. All elements of a digital presence need to work together! This include a fast and mobile friendly website, a solid SEO plan to maximise organic visibility and a well thought out paid advertising strategy that includes all touch points from top of the funnel to the final conversion. Digital marketing is not rocket science, you just need to understand the user’s journey to conversion and use the tools at your disposal to be present at the steps along the way!