Krish TechnoLabs

Elevating eCommerce Game with Transformative Digital Approaches

Bringing Quicker Digital Transformation for Emirates’ Retail Giant

A member of Ghassan Aboud Group, Grandiose is a premier quality food & grocery retailer from the Emirates. It specializes in delivering a memorable multisensory experience and best in class service in a unique grocery shopping environment. The brand has been setting a benchmark for online grocery shopping in every facet - best prices, fresh products, and faster delivery. Grandiose collaborated with Krish for new implementations and quicker processes to offer simplified and effective experiences to its customers in the entire Emirates!

Challenges

Labeling all the issues

• Shabby website & mobile app performance
• Traditional UI/UX
• Product discovery issues
• Server/infrastructure challenges
• Lack of product customization

Solution

Making a way for healthy provisions

Grandiose holds a premium reputation of delivering multi-sensory experience in the Emirates. With their existing platform, it wished to upgrade its performance and manage a vast product catalog. Team Krish did a thorough analysis of their website and mobile application that stagnated its performance.

Moreover, with interactively designed product pages, the experts at Krish made it easier for Grandiose’s customers to find and understand their preferred product easily. Later on, we helped their team with a strategic 3rd party integration, customization, and UI development. Lastly, with a newly revamped UI/UX, our experts helped Grandiose improve their overall performance, conversions and reduce bounce rates.

The Strategy

Finding The Right Labels For A Better Experience

Experts at Krish began with a Magento Version upgrade followed by a quick and deep website analysis to improve their overall performance, reduce bounce rates, and manage high traffic. We proceeded further with crafting visually pleasing and interactive product page designs to help the customers find their product with relevant information about the redemption offers.

To improve the search experience, eCommerce experts at Krish implemented custom solution of search module “Klevu” and loyalty program Zinrelo APIs. Further, we helped them with an feature-rich mobile applications with a revamped UI/UX using GraphQL APIs. This paved a way for the backend user to create their own APP Home Page through Mobile APP Dashboard builder. Also, with a strategic organization of 3rd party integrations and customizations, Grandiose was ready to welcome the influx of heavy traffic.

Technology We Used

Magento Open-Source, Elasticsearch, Klevu, GraphQL, Kotlin, Apple Pay, Swift, Zinerlo

Mobile First Design

Understood the vision and delivered on a truly on-brand experience.

Result

Adding an Aisle Of eCommerce Excellence With Digital Expertise

With the newly-built, futureproof application, Grandiose is experiencing a 70% increase in its overall performance. With a load time of 1-2 seconds, it is already welcoming an influx of new customers increased by 50%. Furthermore, the fresh UI/UX has helped them reduce the bounce rates by 70% and session improved rates by 50%. Overall, Grandiose is enjoying an average order value of 60% and a massive conversion rate of 70% offering a superior customer experience with its premium online grocery solutions.

Delivering purity via feature-loaded eCommerce store

Unlocking the power of safe drinking water leveraging eCommerce

Global Leaders in delivering bottled drinking water with a pleasant taste at an affordable price in more than 20 countries. Pure Life was launched in 1998 to fulfill the hydration needs of consumers with the promise of freshness and quality in every bottle.

With a focus on B2C and an association with Krish since 2018, they needed to kick things up to the next level. Krish planned and executed a migration from Magento 1 to Adobe Commerce for Nestlé® Water’s UAE, Bahrain, Lebanon, Egypt and Pakistan regions’ e-Stores while supporting their day-to-day operational needs and getting the migration of three markets underway.

Challenges

Defining the stumbling block

• Outdated Magento 1 Platform
• Migration from Magento 1 to Adobe Commerce
• Flawless registration journey
• No loopholes in the order fulfillment process
• Seamless sync between Magento and ERP
• Following Nestlé® security compliance throughout – mandatory to deploy code on production

Solution

Drinking water just a click away!

Nestlé® Pure Life®, formerly Nestlé® Waters, believes in delivering pure bottled drinking water to its customers just affordable prices at a click away, but the outdated eCommerce platform was creating ripples.

They needed an up-to-date eCommerce platform. Leveraging the latest Magento version upgrade could integrate intricate customizations and handle their B2C business through and through. The Magento experts at Krish followed the holy grail to build a strategy to help the client enhance their business manytimes over.

The Strategy

Upgrading the Quality of Water, Upgrading the Quality of Life

For a superior eCommerce platform, Krish performed a version upgrade from Magento 1 to Adobe Commerce. The synchronization between the ERP and the Magento platform was optimized for handling issues like updating real time orders, payment details, character limit in CyberSource, and much more. The end-to-end customer journey enhancement reduced the bounce rate significantly.

Krish also provided Nestlé® Waters with a 24x7x365 functioning dedicated team to support the system. Seven other eCommerce stores were developed and deployed by Krish in just one year for Lebanon, Pakistan, Bahrain, Qatar, Jordan, Egypt and Saudi Arabia along with the launch and implementation of a mobile application for the UAE, Bahrain, Lebanon and Egypt market while the same for the others are still in progress.

Technology We Used

Adobe Commerce, SendGrid, Active Where (ERP), Elasticsearch

Mobile First Design

Understood the vision and delivered on a truly on-brand experience.

Result

Anticipating the Future With Adobe Commerce

The Adobe Commerce upgrade is a welcoming change for Nestlé® Pure Life®. It optimized the eCommerce website and enhanced the customer experience rendering a prominent brand presence. Also, the website's overall performance has improved with customers experiencing an average load time to be less than 4 sec.

The business witnessed a boost in new customer registrations and a significant hike in orders per-day. Client Satisfaction greatly improved with an increase in new potential customers, and retention and re-registration of the existing customers while decreasing the overall customer churn rate.

Adding Value to Toolkits for Four Decades

Toolmart is the go-to name for a wide range of power tools and accessories, serving the needs of housing, construction, agricultural, mining, mechanical, and automotive industries. It is known to provide its customers with the right tools at the right time. It is an independently owned tool specialist based in Western Australia, with twelve stores in Belmont, Joondalup, Kelmscott, Maddington, Mandurah, Midvale, O’Connor, Osborne Park, Rockingham, Wangara, Welshpool, and Bunbury. The company has been with us since 2021, considering Krish’s expertise in handling B2B and B2C migrations effortlessly. It approached Krish with a requirement to migrate from Magento 1 to Adobe Commerce Magento 2 platform using Weltpixel theme integration and design integrations.

Challenges

Identifying the Holes in the Wall

• Technical and operational limitations of the existing eCommerce platform
• Outdated UI/UX and old-fashioned design
• Using over forty M1 open-source compatible extensions with the new infrastructure
• Revamping the entire mega menu navigation structure to cater to the vast product range
• Replicating the custom-developed features on the new platform seamlessly
• Incorporating Sign-in and Sign-up enhancements

Solution

Collecting the Right Tools to Repair

Krish gave a hearing ear to the challenges faced by the client before the solution implementation. Then, the team brainstormed and formulated a bespoke strategy to cater to these issues that circumferenced store performance, UI/UX, and plans to expand commerce by the client.

The Strategy

Hitting the Nail on the Head

Krish’s team of eCommerce enablers devised a well-structured plan to make the migration as seamless as possible. The tailored eCommerce skeleton was the first step to surpassing the above-mentioned hurdles. The team used Weltpixel theme integration to give the online store a new and refreshing look. The next was to migrate the store from Magento open source version 1.9.3.0 to Adobe commerce cloud version 2.4.3. Then, the team suggested integrating analogous extensions for the Magento 2 commerce cloud platform to render a better functional experience for the customers.

The mega menu navigation structure was given a facelift by removing unnecessary links. The custom-developed feature was replicated on the existing platform to the Magento 2 cloud platform via rigorous customization. Finally, ingratiation of Social media Sign-in and Sign-up with Google and Facebook were enabled to enhance the customer experience further.

Technology We Used

Adobe Commerce, Mailchimp, TrustPilot, Mirasvit ElasticSearch

Mobile First Design

Understood the vision and delivered on a truly on-brand experience.

Result

Drilling Through the Challenges of the Future

Migration from Magento 1 to Magento 2 cloud platform was the appropriate eCommerce solution for Toolmart. Krish’s team understood the need to deliver an eCommerce infrastructure for Toolmart that catered to its niche industry, huge customer base, and massive product catalog. The results so far evolve around better audience reach, an increase in the average order value, and better ROI for the client. Also, the website's performance has drastically improved, including an improved page load speed. The client is looking forward to better commerce.

American Flags Hoists Amplified Customer Engagement

Committed to the country’s pride

Founded in New York just days after September 11, 2001, AmericanFlags.com is among the world's largest suppliers of residential and commercial American flags. Serving just the B2B industry, the brand features a wide array of products including American flags, historic flags, military flags, world flags, state flags, residential and commercial flagpoles, banners, bunting, and patriotic memorabilia. They have partnered with Krish since 2018.

Challenges

Understanding the sky

• Store Performance was not up to the mark.
• Checkout Abandonment was high.
• The search was not performing well.
• There were design flaws and important content was not being highlighted.

Solution

Finding direction amidst strong waves

Considering the wide range of products, the target audience, and the challenges they listed, the team started to closely analyze and re-authenticate the buyers’ behavior. The team built a strategy around complete optimization of the store and integrated cloud front as a base step.

The Strategy

Our strategy included an in-depth optimization of the store and its integrated cloud front, Varnish. The aim was to enhance the user interface and improve the overall shopping and product search experience. Other steps included a one Step Checkout to lower the abandoned cart rate, overhauling their old search engine, integrating ElasticSearch, implementing Social Integrations, and changing the full Checkout Flow. The team primarily focused on building a better user experience.

Technology We Used

Adobe Commerce, Klaviyo, ElasticSearch, Web & Amazon Sales Channel, ShipperHQ, Hyva

Mobile First Design

Understood the vision and delivered on a truly on-brand experience.

Result

Rising High with a New Look

With a refreshed look and new Magento B2B store, the brand saw results soon after the launch. Adding to its reputation, the brand noticed an increase of 43% in its mobile traffic. In addition, the store saw and increase in sales, a hike of 20% in their revenue and an 18% increase in their average order value following interface and experience enhancement. Adding to the overall experience, the average load time was reduced to just 2.6 seconds, which was a significant boost over their previous store.

Stepping into the World's Largest Playground of Fun in London

The story begins in 1760 when William Hamley saw a dream of opening a toy shop that became one of the finest toy shops in the world by 1837. Despite unwanted circumstances like World War 2, the later-acquired brand by Walter Lines was able to bag the Royal Warrant by Queen Mary in 1938! Later, Queen Elizabeth 2 continued the legacy by honoring him with the Royal Warrant of a 'Toys and Sports Merchant’ in 1955. And it became a famous landmark in London, standing tall at Regent Street, London, England.

However, with a big name comes a bigger responsibility. Hamleys wished to upgrade its on-site performance, offer convenience to its customers, and reach the audience where it was. They consulted Krish to amplify its online presence to maintain its legacy and standards.

Challenges

Defining Stumbles In The Toy Town

• Code Audit and Fixes
• SEO optimization
• Third-party ERP integration
• Site performance issues
• Erratic payment facilitation
• Insufficient Shipping Method

Solution

Becoming an Unrivaled Toy Heaven For Children

Hamleys had an aim to simplify their processes in and out. Krish began with a rigorous code audit to discover bugs, security breaches and offered a version upgrade. Additionally, our experts suggested the toy giant with a simplified and effective integrated event-booking system to deliver engaging virtual & hybrid events while garnering valuable insights from the attendees.

Then, we worked on giving Hamleys a seamless dropship vendor integration to allow other vendors to sell products on its website. With a set flow of orders, it was time to help them manage their ERP connectivity with their inventory to ensure a smoother order flow sync. Due to a heavy influx of customers, Hamleys required an elevated level of checkout, payment, and shipping processes from same-day to custom shipping methods and an EMI option. Team Krish helped the brand by devising a visually pleasing theme, improved site performance, and overall SEO content optimization strategy.

The Strategy

Building Treasures Holding The Secrets of Endless Play

Hamleys carries a huge reputation for being the best in the world, and team Krish took that seriously. We began by offering Magento 2 Cloud capabilities to build a feature-rich eCommerce platform and implemented Algolia as a search platform to help users find and navigate easily. While this ran successfully, we implemented Microsoft D365 to manage their ERP. Plus, an integrated event booking system helped Hamleys manage its hybrid & virtual events well.

Further, we integrated their vendor system as well as GFS checkout for both - next-day and named-day shipping methods. Team Krish also leveraged Klarna with an EMI option to bring in an easy option of EMIs for the customers. With that, we also helped the brand with 3rd party ticketing system for customer queries and enabled auto address fill-up with geolocation. On the customer-facing aspects, we utilized high-performing platforms such as Mailchimp and Salesforce to reach en masse with email marketing tactics for the brand.

Technology We Used

Adobe Commerce Cloud, Algolia, Mailchimp, Microsoft Dynamics

Mobile First Design

Understood the vision and delivered on a truly on-brand experience.

Result

Becoming A Bridge Between Kids & Their Dreams

This collaboration has added a finished look to the Hamleys website and improved its visual presence in multiple ways. Hamleys has successfully been able to become melodies that play the symphony of childhood in children’s minds forever. And with a load time of just 1.28 seconds, it has been easier for visitors to browse the vast toy collections and place orders seamlessly. Moreover, the toy giant has experienced nearly 147,818 new users since its launch in April and a whopping 2629 orders. The revamp has been working wonders for them!