LAUDO Designagentur GmbH

Berliner Verkehrsbetriebe (BVG) now transports over 700 million people a year, making it Germany's largest public transport company.

But that's not all: with its subsidiary BVG Projekt, BVG is driving forward the expansion and new construction of inner-city rail infrastructure for the German capital. And is committed to its mission of combining innovative strategies and modern technology to meet the major ecological and social challenges of future mobility

In order to be prepared for digital communication channels, we have expanded BVG's brand identity. The key element of the striking yellow line is holistically established and can be used in a variety of ways thanks to rounded ends and an extended color spectrum. This clarity is also reflected in the website, which focuses on the B2B market of BVG.

Optiml develops AI-powered software for smarter investment decisions in the real estate sector. However, the old website failed to convey the technological depth and added value of the solution. We were given the opportunity to redesign the site—with clear user guidance, understandable communication, and a design that makes complex content easily accessible.