LikeVR

Cinzano Museum virtual tour

Request: To celebrate the 260th anniversary of the Cinzano brand, the client wanted us to create a virtual tour of the Cinzano Museum to make it possible to see and interact with exhibits of the Museum, as also to demonstrate new products of the company.

Solution:

To implement the application, the game engine Unreal Engine 4 was chosen, in order to give extensive opportunities to work with three-dimensional graphics, light, and materials, and to provide virtual reality experience. To move through the scenes, we designed the feature of teleportation to any point on the map, coupled with the ability to rotate the camera in any direction.

Stages:

        1 Client’s request analysis

        2 Concept generation

        3 Development of a concept project

        4 Rendering graphics

        5 Developing effects

        6 Developing animations

        7 Writing mechanics

        8 Assembly, testing, and optimization

Customer request: develop an augmented reality activity for a major corporate event for suppliers - McDonald's anniversary in Russia.

Customer requirements included: focus on innovation, wow effect, and involvement of a large number of guests. The activity was also to cover the social McDonald's project -Ronald McDonald House.

We have developed a quest in augmented reality including 15 tasks. To maintain

the competitive spirit, we have developed a table of leaders based on the points scored for each quest completed. The game scenario suggests players using their own smartphones and tablets. When entering the event, players are invited to scan the QR code which opens a web app in the smartphone browser. The scenario suggests completing quest tasks at each of the McDonald's vendor booths, so by the end of the game, the participant visits and interacts with each of them. Points for each task completed are displayed on a shared screen with a summary table of players.

We have developed one of the quest stages together with the Ronald McDonald House charitable organization - a tour of the Ronald McDonald House family hotel under construction in the interactive 360-degree tour format. This project provides the opportunity to buy furniture, appliances, interior items, toys, stationery, books. The buyers could walk through the premises, choose furniture, interior items, and buy them right there. More than 40000$ of charitable donations were raised this way. We also offer you to take a walk there:

https://rmhc.ru/virtual-tour/(link is external)

Results:

- More than 2,000 people took part in the game simultaneously.

- More than 1,000 players posted video/photo footage on social media.

- More than 40000$ of charitable donations have been raised.

MEL Science has requested LikeVR to develop an augmented reality app for the new Mel Kids product – a children's kits for exciting and effective science classes, being sold in 12 countries.

Solution

The LikeVR team has developed an app for iOS and Android platforms. The app's scenario is updated for each new kit released every 1.5 months. As of early 2020, 6 scenario updates for learning different sciences have been released, the work on the project continues, and the 7th project scenario is being prepared for release. The number of users has already exceeded 2,500,000 people.

IOS - https://apps.apple.com/app/id1474360296

Android - https://play.google.com/store/apps/details?id=com.melscience.melkidsar

Philip Morris Sales&Marketing has requested LikeVR to develop marketing activity using immersive technologies to present the new flavors of IQOS HEETS Creations. The activity with augmented reality was planned for use in the 22 largest IQOS outlets.

Solution

- The LikeVR team has proposed and released the concept of "portals" in the format of augmented reality for a customer to physically take a step into another dimension, to feel the atmosphere that inspired the creators to the new flavors of IQOS HEETS Creations sticks. Passing through the portal using the augmented reality app, the user is "inside" 360-degree video renders shot in different parts of the world conveying the atmosphere of fog after rain in the jungle, heat in the desert, meteoric shower and northern lights.

- In addition, the creators of new flavors have developed the app where they tell about new products in the augmented reality. When you hover your smartphone's camera on a cube with images of products, a video runs on the smartphone screen where Juan Amador or Renee Soffner tell what inspired them to create the new IQOS HEETS Creations.

Refinery VR Presentation

Request: IBM has requested us to make a VR presentation that would show all the stages of refinery production.

We have proposed the concept of an integrated information system with convenient user navigation through the project scenes. In addition to visual menus allowing a user to navigate through scenes, the system also offers a set of active notifications helping the user learn the process statuses and move to selected or active objects. Development term: 50 days