Limeup

User Experience Agency That Drives Results

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We are a product design agency that builds first-class digital experiences.Limeup is a product design and web design agency based in London, United Kingdom. We empower businesses with a full range of expertly crafted digital products and experiences. We design and develop powerful digital products that exceed our client's expectations and bring their customers value. We believe in the high quality of every detail from conception to completion, which defines a product’s success.

WHAT WE DO

  •  UX Design
  •  Web Design
  •  App Design
  •  Startup Studio
  •  Product Design
  •  SaaS Services
  •  Dedicated teams

WHO WE ARE

Our accumulated experience helps us deliver flawless products and experiences where functionality meets aesthetics. Being a tight-knit team of creatives and thinkers, we seek long-term relationships with our partners.

$50 - $99/hr
10 - 49
2019
Locations
United Kingdom
152 - 160 City Road, London, London EC1V 2NX
+447700182244

Focus Areas

Service Focus

60%
40%
  • Web Designing (UI/UX)
  • App Designing (UI/UX)

Client Focus

60%
20%
20%
  • Medium Business
  • Large Business
  • Small Business

Limeup Clients & Portfolios

Advanced Trading Platform and CRM system
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Advanced Trading Platform and CRM system
  • Advanced Trading Platform and CRM system screenshot 1
  • Advanced Trading Platform and CRM system screenshot 2
$100001 to $500000
22 weeks
Financial & Payments

We have participated in creating i88, a secure online trading platform. With its help, investors and traders buy, sell, transfer, and store cryptocurrency and monitor accounts through financial intermediaries. The client reached out to build the trading platform from scratch.

Limeup conducted an in-depth discovery, investigated the domain, and defined the list of features and approaches that would match the target audience's needs. Our goal was to design an interface that would stand out in the market and look familiar to users. Apart from that, we had to build a new CRM to add the features and functionalities that match the needs of i88.

As a result, we delivered a complex platform with intuitive user experience elements and a refined interface.

Innovative Betting Platform
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Innovative Betting Platform
  • Innovative Betting Platform screenshot 1
  • Innovative Betting Platform screenshot 2
$50001 to $100000
14 weeks
Gambling

Bingo.bet is an online casino that offers an expansive range of table games. Our role was to redefine the user experience and craft a beautiful and captivating interface.

We started by conducting market research to dig deeper into the domain and distinguish the common features of winning casino solutions.

Bingo.bet offers a variety of exceptionally designed tournaments that need to be highlighted with a memorable user experience. We helped rethink the navigation, let users customize the interface according to their preferences, get bonuses, and check the game's statistics.

Trendy Poker Mobile Application
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Trendy Poker Mobile Application
  • Trendy Poker Mobile Application screenshot 1
  • Trendy Poker Mobile Application screenshot 2
$100001 to $500000
18 weeks
Gaming

Poker House is an online poker app that brings players from all over the world to poker tournaments. The challenge of this project was to rethink the app from scratch and present a modern, flashy interface design with improved navigation and brand-new features. 

As a result, we restructured the overall user experience. First, we implemented gameplay elements and animation to strengthen gamification and increase user engagement. Users now can join several tournament tables at once, complete the levels, unlock rewards, and achieve bonuses with the wheel of fortune.

Limeup successfully upgraded the application while keeping the classic poker patterns.

Sports Staking Platform
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Sports Staking Platform
  • Sports Staking Platform screenshot 1
  • Sports Staking Platform screenshot 2
$100001 to $500000
16 weeks
Gambling

Sbet is a sports betting company that approached Limeup with the need to upgrade its platform's overall look and feel.

First, we simplified the search to filter the kinds of sports according to their interests. We built a design system to organize the product and created a prototype to test and refine the platform functionality. Implementing customization enabled users to personalize the platform according to their preferences by picking which leagues and types of sports to follow. There is also a possibility to change the general outlook of the platform by customizing the interface.

Our collaboration resulted in an intuitive and fancy interface.

Exclusive Private iGaming Platform
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Exclusive Private iGaming Platform
  • Exclusive Private iGaming Platform screenshot 1
  • Exclusive Private iGaming Platform screenshot 2
$100001 to $500000
20 weeks
Gaming

Aristocrat is a private sports betting company. The task sounded familiar – to restructure the platform and upgrade its visual identity.

Our main goal was to build additional features while taking the platform to an easier-to-use level. For that reason, we implemented a variety of filters, letting players customize the platform according to their preferences and enabled them with a couple of quick options to place the bet. Now players can place bets via tickets or a Telegram bot that notifies them about the match results. Users can also view live games from minimum screen size and place bets simultaneously.

With a clean and attractive interface, all the new features make an excellent platform.

Website for Gaming Industry
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Website for Gaming Industry
  • Website for Gaming Industry screenshot 1
  • Website for Gaming Industry screenshot 2
$10001 to $50000
2 weeks
Gambling

Tycoon Syndicate is a team of betting professionals who deliver the most accurate sports predictions. The client asked us to help them redesign their existing site and create an updated look for their company.

We wanted to keep the website smooth without losing the edgy feel of the visual design. Keeping that in mind, we simplified the user experience and delivered a vivid visual interface.

Website for Solar Panel Manufacturer
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Website for Solar Panel Manufacturer
  • Website for Solar Panel Manufacturer screenshot 1
  • Website for Solar Panel Manufacturer screenshot 2
$10001 to $50000
2 weeks
Manufacturing

Nexte is a solar panels company that supplies sustainable energy systems. The clients needed a complex corporate website that would present the company and provide its customers with essential information.

Limeup helped them build information architecture, designed an interface, and helped to launch it. The efficient and productive process made it possible to deliver the website in the short term.

Advanced iGaming Platform
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Advanced iGaming Platform
  • Advanced iGaming Platform screenshot 1
  • Advanced iGaming Platform screenshot 2
$10001 to $50000
4 weeks
Gaming

Limeup collaborated with an online casino Galaxy Bingo to create the platform from scratch. We partnered to overhaul the UX/UI and help the casino grow at a stellar rate.

While the casino offers players a wide range of popular games, our goal was to ensure they could provide the players with a top-notch experience. For that reason, we improved information architecture, navigation, and enhanced usability. Finally, our designers crafted the extraterrestrial interface style that highlights the naming of the casino and lures players into the gaming world.

Innovative English Learning App
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Innovative English Learning App
  • Innovative English Learning App screenshot 1
  • Innovative English Learning App screenshot 2
$100001 to $500000
16 weeks
Startups

Koto English is a mobile app aimed to help users learn and practice English in an entertaining manner.

The fun of Koto English lies in gamification that keeps users motivated and concentrated. We implemented three types of games: Quiz, Time attack, and Battle. Each game offers a variety of exercises to strengthen users' English knowledge. They can track down their achievements in the statistics of their learning curve. For further engagement, we enable users to communicate with each other and share their results.

The clean and eye-catching design is vital when crafting a gamified application. Thus, awesome cat illustrations are the center of UI design solutions.

Limeup Reviews

5.0 8 Reviews
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  • App Designing (UI/UX)
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Dmytro Tyshchuk

UX Research and Design for an all-encompassing clinic management application.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
Completed

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Review Summary

I’m a Project Coordinator at Cash.cf.. For this project, we’ve been helping an owner of a series of private clinics take their customer service to next level and digitalize the business.
We’ve hired Limeup to do UX research and come up with user flows, and eventually, interface design for an app we were developing. It’s main task was to cut queues by optimizing patient flows thus allowing hospitals to serve more patients, increasing hospital revenue.
I’ve sent over a list of requirements for the application and the database architecture we were expecting. Together with a Lead Product Designer, we discussed all user flows for all the user types over a series of calls. These user flows were documented and mockups were designed for the entire application going user by user. As the mockups took their final form, we discussed the interface style we wanted, and Limeup UI designers proceeded to create the interface of the application.

What was the project name that you have worked with Limeup?

Cash.cf E-cash & Blockchain investment fund

What service was provided as part of the project?

App Designing (UI/UX), Web Designing (UI/UX)

Describe your project in brief

Our fund was established in 2015 with the target of maximizing returns on select crypto-assets and cryptocurrency projects. We're doing investments in cryptocurrency markets, blockchain developments, financial and cryptocurrency startups as well as crypto-asset management.

What is it about the company that you appreciate the most?

We’ve successfully developed an application with some implementation guidance from Limeup designers.

The app requires no guidance for doctors and patients to use which translates into impressive ease of implementation in real world.

Limeup designers were proactive in understanding our product and it’s intended goal.

I’ve received regular progress updates and was impressed by their transparency and accountability.

What was it about the company that you didn't like which they should do better?

Project cost could’ve been cheaper. Other than that, the engagement went practically flawlessly.

Sophia Shevchenko

Product Design of an iGaming application for a startup backed by Forus Capital

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
Completed

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Review Summary

We’ve needed to design a web application for one of the projects we are investing in. We aimed to create a modern mobile-friendly web betting app that would have a friendly design and extremely simple UX.

My role was more of an overseeing one rather than a direct involvement one. After conducting initial talks and negotiating the price, timeline, and other relevant details, I passed the agency to the team we were investing in. After that, I was present only on the most important calls and kept track of project progress and updates Limeup was providing.

Initially, we’ve discussed the concept with a Limeup product manager. After I got the team on board, they communicated with a Product Designer and a UI/UX Designer till the project end. The entire project from start to finish took about 3 months.

What was the project name that you have worked with Limeup?

Forus Capital (Investment Project Bingo Bet)

What service was provided as part of the project?

App Designing (UI/UX), Web Designing (UI/UX)

Describe your project in brief

We're investing in perspective teams we deem capable of realising ideas they envision. We provide not only capital, but access to our vast network of business contacts, consulting, and strategy support.

What is it about the company that you appreciate the most?

The design they provided was in line with our expectations. The founders of the project were also impressed with the outcome.

We had no problem communicating. They understood what we were aiming for well since they did similar projects previously.

They were proactive in communications and very transparent about project progress.

What was it about the company that you didn't like which they should do better?

The only thing that could’ve been improved is price, but It was acceptable. After all, I never had to wonder whether they are capable of delivering wh

Victoria Kuznetsova

UI/UX design of an application for Entertainment Investment company Ridotto Entertainment

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
In Progress

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Review Summary

I’m an IT Project Coordinator for Ridotto Entertainment. We are running custom investment projects in the entertainment industry.

We’ve hired Limeup as experts in the design of gambling software to develop one of the prospective projects we had. The app we had in mind was intended as a feature-rich sports betting platform. We needed an experienced team to design it in a way that would preserve all functionality even on smaller screen sizes while ensuring that UX is smooth across the board.

Prior to project start, we had a worked-out informational architecture and a documented vision of a project. We’ve had a few discovery calls with a design director, in which we discussed product concept, informational architecture, and the design of similar applications.

Limeup proceed to develop the mockups of the whole application, which we discussed and fine-tuned, and when it was ready, we’ve had to finalize the design style of the application and they developed a complete user interface.

What was the project name that you have worked with Limeup?

Ridotto Entertainment - Custom investment projects in the entertainment industry.

What service was provided as part of the project?

App Designing (UI/UX), Web Designing (UI/UX)

Describe your project in brief

We are running custom investment projects in the entertainment industry, whereby we invest investors' funds into the development of infrastructural entertainment projects and entertainment software (online casinos, e.t.c.)

What is it about the company that you appreciate the most?

Their design ticked all the boxes we had. It can be a little overwhelming at first, but when you start to use it, it’s very convenient.

All user flows of the application can be intuitively understood

They were available for implementation guidance and help our developers integrate it with the backend.

What was it about the company that you didn't like which they should do better?

I think the project could’ve been done a bit faster. Other than that, nothing comes to mind.

Anna Nowak

UI/UX Design of an application for the Digitalization Consulting project.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
Completed

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Review Summary

I’m a Digitalization Consultant for alphabet capital, an investment company that also provides digitization projects consulting & support for our clients.

One of our clients operates a poker establishment, and, like many lately, wanted to transition to an online business, or at least add this option for their regulars. They did not have much experience with app development, so they asked us for help. We have some developers we can rely on but needed a company to design the application for us.

We wished to get an application design that would be easy to implement for our development team and that would be intuitive and easy to use for people that may not have any experience with online poker.

We described all our requirements in detail with a product designer they provided, then received an estimate with project details. Overall they were good and we had to request only some minor changes, after which they did the UI design of the poker application.

What was the project name that you have worked with Limeup?

Alphabet Capital - London-based Investment & Consulting company

What service was provided as part of the project?

App Designing (UI/UX), Web Designing (UI/UX)

Describe your project in brief

We're a London-based investment company that also provides digitization projects consulting & support for our clients. Our specialty is resolving corporate disputes of any difficulty. You can learn more about us at: https://a1.fund/

What is it about the company that you appreciate the most?

The design was indeed easy to implement for our developers.

Their designers remained available to provide guidance to our developers even after the project end.

Workflow between our teams was effective. We had no communication difficulties.

I got an impression that they did this dozens of times. At every moment we knew what comes next and didn’t have to wonder about the project status

What was it about the company that you didn't like which they should do better?

I think that the project cost could’ve been a bit lower, though I have to admit that we had no questions about the quality of their work.

Tatyana Marishchina

Product Design for a London - based Investment and Consulting firm

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
Completed

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Review Summary

We've hired Limeup to design an invite-only website for one of our clients who opperates an exclusive offline betting club and due to changing circumstances wanted to introduce the ease of making bets from anywhere safely and conveniently.

Limeup were referenced to us by one of our London - based clients, who had positive experience with them designing a somewhat similar project

Their team conducted extensive competive research, showcasing how certain challenges were approached by various companies, and gathering our input on preferences, goals, e.t.c. At first they created design mockups, and after we approved them, gave us several style variants to choose from for the Interface design of the platform.

We've had a dedicated project manager throughout the engagement. At start, we had a few discovery sessions with a Product Designers. At later stages, our communication were almost exclusively with 2 UX/UI designers responsible for execution of our project.

What was the project name that you have worked with Limeup?

Lettera, London - based Investment & Consulting company

What service was provided as part of the project?

Web Designing (UI/UX)

Describe your project in brief

Lettera is an investment and company that also provides consulting services to a vide array of business based in US, Europe & Hong-Kong, and assists them with digitalization projects.

You can learn more about us at: https://lettera.us/

What is it about the company that you appreciate the most?

Communications were quite smooth. Their project manager was very responsive and responded to all our queries promptly.

We felt that he had competence in the topic and was able to resolve many of our questions without having to consult with designers.

They were very professional and even more patient, always explaining why each step was done and using non term-heavy language to desribe everything.

What was it about the company that you didn't like which they should do better?

I think they did well, and our client was satisfied with the platform they designed, so nothing comest to mind.

Nataliia Konstantovych

UX and UI Design for Innovative English-Learning Mobile App Koto English

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed

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Review Summary

We hired Limeup to do the product design of our English - learning app. Our goal was to create a visually-pleasing intuitive application that users would love to spend their time in.

At the beginning of the project, they've conducted a competitor research whereby 3 main competitors were set out and we discussed each one in detail and pointed out which design elements we liked, which we didn't, and how we would like to approach this or that user flow in our application.

After that, they've created an informational architecture which contained all user flows with their respective application screens and their contents. Upon making changes and agreeing on the final variant, they proceeded to design UX mockups, having agreed on those, final UX/UI Design of our mobile application.

We're very pleased with the final result. They managed to make the design very responsive and engaging, with goes along nicely with the overall theme of creating an app that makes learning fun.

What was the project name that you have worked with Limeup?

Koto English - Free, Fast and Fun way to learn English

What service was provided as part of the project?

App Designing (UI/UX)

Describe your project in brief

Koto English is an innovative English Learning app which let's users improve their English with interactive game-like learning modes and test their skill against other players from around the world.

Our website: https://koto-english.com/

What is it about the company that you appreciate the most?

I liked their approach and work process. It felt very though out and logical and we never had to rework anything from scratch

Being able to communicate our remarks and wishes to designers directly helped speed up the edit process and was very convenient.

What was it about the company that you didn't like which they should do better?

We liked the overall result, though I feel like they could've provided one more UX prototype variants for us to choose from initially.

Alex Radovichenko

Web Design (UI and UX) for Health Tech Startup Worldwide

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
Completed

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Review Summary

Wow! The project lasted several years. So I don't remember everything. The guys actually took part in all stages. Since it was a medical product, there were special requirements. Here I am talking about the certification of Ce-mark and ISO13485.

What was the project name that you have worked with Limeup?

Raccoon.Recovery b2b for home and rehab centers

What service was provided as part of the project?

App Designing (UI/UX), Web Designing (UI/UX)

Describe your project in brief

Raccoon is a forward-looking HealthTech startup. With the help of innovations, we disrupt the physical rehabilitation industry making it more effective, efficient, and engaging. And we try to do it for the whole world.

What is it about the company that you appreciate the most?

Simplicity and clarity are always important to me. It helps build good projects.

What was it about the company that you didn't like which they should do better?

The guys got in touch at any time I needed. This relaxed me a little.

Fedir Yuriev

Landing and service page development for a German It outsourcing company.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed

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Review Summary

At impltech we were expanding our service offering and hired limeup to design a number of converting pages for our new services.

The first few pages required some edits to achieve the results we intended, but limeup did a great job of grasping what we were aiming for and subsequent pages required little to no edits.

We're satisfied with the end result since the conversion rate we get from the pages they designed is substantially higher than the b2b industry average.

What was the project name that you have worked with Limeup?

impltech is a German it outsourcing company providing software development and outstaffing services

What service was provided as part of the project?

Web Designing (UI/UX)

Describe your project in brief

At impltech we were expanding our service offering and contacted Limeup to help us design new service pages with compelling design that will have a high conversion rate and improve the effectiveness of our marketing efforts.

What is it about the company that you appreciate the most?

They are very process-oriented, provide accurate time estimates, and deliver in time.

Limeup did a good job at explaining what to expect when and quickly incorporating our product to achieve the intended result.

What was it about the company that you didn't like which they should do better?

Nothing comes to mind. They were always readily available and after the first few pages got a good feeling of the style we were aiming for.