LinkboxBG

Ldr.BG: More clients from Varna for a young speech therapist? It's possible!

Contents:

1. Customer - activity profile
2. Niche and competition analysis
3. Design concept and branding
4. Website creation ldr.bg
5. SEO optimization
6. Achieved results for negative time

Customer - activity profile
We were contacted by a client who practices locally, as a speech therapist from the city of Varna.

Here we should note that the client does not have a website or other type of online presence and is interested in creating a WordPress website and subsequent SEO optimization at a local level for the area. 

After specifically defining the client's services, its narrow profiling is clarified - important for specifying the audience and subsequent branding

Niche and competition analysis

We are aware of the client's activity and analyze the niche through professional software for measuring demand and ranking websites for the established keywords that interest us.

We now have a structure for the content on the website, which is of fundamental importance for the subsequent work on its construction.

Regarding the ranked websites (the competition), we are able to analyze the type of content, opportunities for improvement, and text length for each selected keyword.

We look at companies in the niche and from a design perspective. We explore opportunities for how to differentiate our client, taking into account the profile of the ideal user/users.

UX/UI designs are prepared and discussed with the client, with the goal being to positively influence and show as clearly as possible the focus of the services we offer.

The result is grabbing the attention of potential customers not only through content, but also thanks to proper and comprehensive niche branding.

Design concept and branding

The branding in the case of Ldr.bg is aimed entirely at a parental audience - parents looking for a speech therapist from the city of Varna for their growing child. 

This gives us great opportunities and scope for colorful expression when it comes to design. The websites of speech therapists not only in Bulgaria, but all over the world show us that we can build a broken website with a dynamic design, which concept emphasizes oval shapes and a palette of more color tones.

Website creation ldr.bg

We create a 1-page WordPress site with a Blog space for subsequent content addition. The site is as lightweight as possible and built with the ability to achieve high SEO results. 

The CTA buttons on the site lead to the specialized profile of speech therapist Denitsa Radeva on the official platform for doctors and specialists – Superdoc. Thus, by developing the client's site, their profile on Superdoc is also developed in parallel, which is of great importance for building authority among potential clients.

On the left you can see the website viewed from a mobile device (the most preferred among online users).

SEO optimization

We have a great website that is ready for subsequent SEO optimization. Without it, there is no way for the client to be ranked for the selected keywords that Google users use when searching for a speech therapist in Varna.

Our SEO team begins work on the project, which lasts for months. This is a slow process and takes from 5-6 months to a year for a tangible effect. In order to improve the website's positions in Google and raise it to the top of the results, the search engine needs this period to analyze the SEO factors that we create and strengthen.

Important factors are the client's budget, which can be allocated for SEO on a monthly/annual basis, as well as the difficulty of the niche we want to rank in. The higher the budget, the faster we manage to reach the SEO goals we have set.

Achieved results for negative time

We have been successfully ranking in the top positions since the first month for our main keyword "Speech therapist Varna" - 3rd place in Google's organic results.

But that's not all. We also rank for other important keywords in the niche:

• Speech therapist Varna prices – In 3rd place/position on Google
• Children's speech therapist Varna – 2nd place/position on Google
• Good speech therapist Varna – 3rd place/position on Google

VedraDental.COM: 11K organic clicks from Google per month

Contents:

1. Client - business profile and Technical SEO audit of a website
2. Keywords and competition research
3. Building a WordPress site
4. Subsequent SEO optimization
5. Achieved results

Client - business profile and Technical SEO audit of a website
A client sought us out to improve rankings and index key words important to the business in the dental niche.

Dental holistic clinic 'Vedra Dental' has been developing its activities in the city of Sofia for years.

The clinic has an excellent reputation (they won the WhatClinic Patient Service Award 2022 ) , but their online presence on Google needs improvement. Their website is not indexed in Google, and they want to change that.

After conducting a comprehensive technical SEO audit, we identified numerous issues from content structure to website construction technology. 

The client's website was built in PHP without any built-in SEO optimization capabilities.

Other structural flaws from an SEO perspective:

• H1 tag in the header
• Service pages without a clear H text structure
• Unoptimized images
• Incorrect internal link organization, etc.

Keywords and competition research

We conducted a detailed keyword research related to the dental clinic's activities and main services. This allowed us to build a clear action plan (short-term and long-term goals) to achieve high positions in Google. 

Equally important is competitive research. It gives us clarity about the type of content we are about to create. In addition, competitive analysis provides a tremendous amount of information in terms of the structure of the pages on the site.

Building a WordPress site

We come to a final decision to build the site on the WordPress platform in order to create better opportunities for SEO optimization in the future. On the other hand, we take into account the client's desire to preserve the vision of the site without changing it. The web design remains 100% identical to that of the old site. 

More important is creating the foundations for search engine optimization, as this will lead to more traffic and therefore – inquiries and patients for the clinic.

Subsequent SEO optimization

The next few months after the new site is built, we are focusing on optimization and content. We are working hard to organize and enrich the information. We are strengthening the site with ON Page and OFF Page optimization while making the content as useful as possible for readers.

We want our content to be completely necessary and comprehensive for the audience. Thanks to the work of specialized copywriters with a dental education, part of our team, we provide clear and valuable information with facts to our readers. Thus, they are satisfied with the information provided, and we are gradually rising in the Google rankings.

Achieved results

The SEO optimization of the new site is giving a strong response in the 5th month. The graph shows an increase in clicks from Google, and the positions lead us to the forefront for important keywords.

We manage to rank 1st for the following keywords in the niche:

• Wisdom tooth extraction 
• Tooth root extraction
• Dental bridge placement
• Dental bridge 
• Dental bridge on front teeth
• Tooth abscess treatment price
• Tooth abscess treatment
• Tooth abscess in a child 

These are just some of the keywords for which we are ranked first in the search engine. 

When we took over the client, their website traffic was 25 people per month. Now we are achieving an incredible growth of 11,000 people organic traffic in 28 days, thanks to our up-to-date SEO practices. Our work on this project is an excellent example of effective online business development with reach to new customers.

Oink.BG: 220K clicks in 28 days from Google Search for business directory

Contents:

1. What did we achieve with SEO optimization?
2. Online platform Oink.BG
3. A starting point for starting digital marketing and SEO
4. Technical audit
5. Keyword research, keyword mapping and SEO strategy development
6. Improving On Page Factors
7. Category optimization and creation of additional filters
8. SEO Copywriting
9. Link building
10. Height achieved

Online platform Oink.BG
Oink.BG is one of the leading business information platforms in Bulgaria. It provides easy access for users to find local businesses (for services or products), and also allows them to leave reviews/ratings of the businesses they visit.

The purpose of the business directory is to gather in one convenient place all established Bulgarian companies that are developing on the territory of our country. On the other hand, Oink.BG gives businesses the opportunity to register and present their activities on the platform. In this way, businesses receive publicity, and customers have the opportunity to choose from a rich list and vouch for a given business by leaving a reliable review after a visit.

A starting point for starting digital marketing and SEO
Oink.BG contacted us due to a need for digital development and reaching targeted organic traffic from national search engines. At this stage, their traffic does not exceed 3K clicks per month (for 198K impressions) from Google Search.

In short: The site has significant potential for development in terms of the number of impressions (how many times Google has shown the site in Search Results for a given search).

Technical audit

We check the main and secondary technical SEO aspects of the website. They must comply with Google's requirements. We notice that the site needs improvements, especially for optimizing uploaded images. Images need to be in the correct web format and with a precisely defined size, which does not exceed 70 Kb (this directly affects the loading speed of the site).

The tool for preparing a reliable SEO audit that we use in this case is Screaming Frog - SEO Spider .

Finally, we provide the client with a comprehensive SEO audit document with instructions and specific requirements to properly implement the changes (with the help of their web developers).

Keyword research, keyword mapping and SEO strategy development

Researching keywords in the niche is essential for developing an SEO strategy to act on later.

The research also includes researching competitor sites that are already ranking for important keywords in the niche.

Keywords are the bridge between search and supply on the internet, especially in search engines like Google Search. We check the performance of these keywords through planning and research tools like Google Search Console, Google Keyword Planner, and Ubersuggest.

In addition, we analyze the already created pages and categories on the site and notice a need to focus on actual search, as well as create new content and a filtering system for the categories.

Keyword mapping is the process of clearly defining and linking each page of a website to short-tail and long-tail keywords. This provides additional clarity to visitors and search engines regarding the structure of the content on the platform.

Improving On Page Factors

On-page factors are components/elements of a website's pages that directly affect its ability to rank in Google.

This type of optimization aims to cover a set of requirements that a website must meet in order to be in good standing for search engine rankings.

Linkbox.BG's SEO specialists provide clear guidelines for improving these on-page factors.

In fact, these improvements are dependent on each Google Search Core update for maximum efficiency and achieving the desired ranking results at this time.

Category optimization and creation of additional filters

The categorization of an online directory is one of the most important things, because they are the basis for reaching the desired content of users, and the clearly defined structure of our site for search engines depends on it. In addition, grouping keywords by category is one of our main goals.

We are orienting our main categories and subcategories by keywords and introducing additional filters into the directory.

These filters help to provide unambiguous and specific search results to site visitors. More relevant results enhance the UX experience of users on the platform, which is also important for Google.

SEO Copywriting

Our SEO strategy includes ideas for new content for a specific niche of the site, in this case – SEO copywriting for hotels. The structure of the new content is based on a proven methodology in SEO optimization.

SmartPeople.BG: 5 years at the top of Google – Success through SEO optimization

Contents:

1. Project information
2. Main objectives
3. Achievements
4. Development over time
5. Preparing an SEO strategy
6. Website development
7. SEO Copywriting
8. OFF-Page
9. What did we find out?

Project information

• Project: Smart People Accounting Firm
• Company activity: Accounting firm specializing in preparing and processing documents and contracts for payroll and personnel.
• Getting started: January, 2020
• Niche: Payroll and personnel

Main objectives

• Creating a company website that is built with good indicators for subsequent SEO
• Increasing organic website traffic through Off page SEO
• Ranking at the top of Google for your main keywords

Achievements
For 5 years, Smart People has been at the top of Google Search for the main keywords in its niche with the following traffic:

• Trz – 880 people/month
• Important – 170 people/month
• Trz – 90 people/month
• Three services – 90 people/month
• What is a 70 person/month contract?
• HR specialist – 30 people/month
• What does trz mean – 10 people/month?
• Staff – 90 people/month
• Company staff – 20 people/month
• Staff size – 10 people/month
• Sales and personnel – 40 people/month

Development over time
Google Search Performance results show a smooth but steady development and growth of traffic with each passing month and even year. This is largely due to quality written content (blog articles).

Preparing an SEO strategy

Before we start the actual work on the project, we prepare an SEO strategy to follow. Of course, it is tailored to the budget that the client can allocate.

In it we bet:

• Website page structure
• Keyword research and keyword mapping
• Technology on which the website will be built - WordPress
• SEO Copywriting - Creating Content for Pages and Blog Articles
• Minimum SEO subscription for a period of 3 months

Website development

Conducting a design interview in which we discuss the creation of a logo and the desired web design.
Creating a WordPress template website for the company “Smart People Ltd.” with pages:

• Home
• Payroll services
• About us
• Contacts
• Blog

SEO Copywriting

• Writing technical specifications for copywriting SEO texts
• Creating quality content based on the assignments for the website pages and blog articles - keyword-oriented
• Content Upload and ON Page Optimization

OFF-Page
This is followed by a 3-month Off page optimization and link building on authoritative and niche websites. Based on the client's monthly subscription, our link builders work on creating a certain number of external links that target smartpeople.BG.

105 Total number of external links made

What did we find out?

Even with a small budget, in a short time we managed to rank Smart People accounting firm in the top for the main keywords in their niche.

In just 3 months with a minimal SEO subscription, we achieved incredible growth, which has been sustained for the 5th year.

Sometimes you don't need large subscriptions/funds to achieve more targeted traffic and digital success!

Connecto.BG: 700% Increase in Traffic Coming from Google's Organic SERP

Contents:

1. Achieved results: 700% more visitors
2. Project information
3. Comprehensive technical SEO audit
4. Preparing an SEO strategy
5. Implementation of SEO strategy and additional consultations

Achieved results: 700% more visitors
We achieved this phenomenal growth with just a technical audit and strategy. Of course, additional consultations with the client to ensure the proper implementation of the SEO strategy

Project information

• Project: Connecto.BG
• Company activity: An online platform connecting clients with professionals/specialized companies based on their location.
• Getting started: May, 2024
• Niche: Business platform

Comprehensive technical SEO audit
To lay the foundation for a successful SEO strategy for Connecto, the first step is a thorough technical SEO audit.

With a focus on site performance, we analyzed various aspects of its structure and speed, as well as the indexing of pages in Google. We found technical obstacles to full indexing and top positions in the SERP.

We found a major issue with dynamic location-based service pages. This turned out to be key when it came to content that Google considers relevant in the niche.

Preparing an SEO strategy

After the technical audit, we focus on keyword identification and competitive analysis to position Connecto at the top of the search engine.

This phase involves developing a comprehensive SEO strategy with consistent and detailed improvements that need to be made to the site.

Implementation of SEO strategy and additional consultations

The implementation of the strategy includes implementing optimizations to the content structure and code of the site, as well as regular consultations with the Connecto.BG team.

Through these consultations, we ensured the proper integration of the proposed improvements and successfully adapted them to the dynamic environment of the platform.