Lucid Media

About the Project:

Angelic Touch Cosmetics, a leading beauty products company, approached us with a need to enhance their online presence and improve their e-commerce platform. They were facing challenges with providing their clients with a seamless shopping experience and ensuring their website was optimised for mobile devices and search engines.
We worked closely with the Angelic Touch Cosmetics team to understand their unique brand identity and create a website that effectively showcased their products and values.

The Problem:

Before partnering with Lucid Media, Angelic Touch Cosmetics faced several challenges:

Suboptimal e-commerce platform, hindering customer experience while shopping for beauty products

Lack of mobile optimisation, affecting the website's usability on smartphones and tablets

Poor search engine visibility, making it difficult for potential customers to find them on Google

Insufficient brand and product information on their website
These issues limited Angelic Touch Cosmetics’ ability to attract and retain customers, as well as effectively promote their products online.

Solution:

To address Angelic Touch Cosmetics’ challenges, we:

Developed a user-friendly e-commerce platform with intuitive navigation and streamlined checkout process
Implemented responsive design to ensure the website adapts seamlessly to various screen sizes and devices
Conducted thorough SEO research and optimisation to improve the website’s visibility on Google for relevant keywords
Created dedicated pages showcasing their brand story, values, and product range
Incorporated strategically placed contact forms to encourage customer inquiries and lead generation
The new website provides a strong foundation for Angelic Touch Cosmetics to run effective marketing campaigns, attract customers, and grow their online presence.

Results:

Since launching their new website, Angelic Touch Cosmetics has achieved significant 

Results:

Improved e-commerce experience, leading to increased customer satisfaction and higher conversion rates
Seamless mobile browsing experience, resulting in longer session durations and reduced bounce rates
Increased organic traffic from Google, driven by improved search engine rankings for targeted keywords
Enhanced brand visibility and credibility through informative brand and product pages
Steady flow of customer inquiries and leads generated through the contact forms
By partnering with Lucid Media, Angelic Touch Cosmetics now has a strong online presence that effectively supports their marketing efforts and drives business growth.

Background:

CK & Co, a premier hair salon in Gisborne, New Zealand, sought to elevate their online presence to match their high-quality in-salon experience. They partnered with us to redesign their website and boost their digital footprint across New Zealand.

The Problem:

In the competitive beauty and fashion industry, CK & Co needed to improve their online visibility to attract more clients. They faced several challenges:

Poor Search Engine Visibility:

CK & Co struggled to appear in local search results, missing out on potential clients searching for hair salons in Gisborne.

Limited Online Engagement:

The website wasn’t optimised for user engagement, resulting in high bounce rates and low conversion of visitors to bookings.

Untapped Digital Market:

CK & Co wasn’t fully leveraging the potential of organic search traffic to grow their client base.

The Result:

After approximately 6 months of implementing our SEO strategy, CK & Co saw remarkable growth in their online presence: