Lumi

In 2022, Orbiit operated as a successful AI-powered community matchmaking platform serving organizations like Atlassian and Modern Fertility. When market opportunities shifted post-pandemic, they partnered with Lumi to execute an ambitious pivot from community focus to B2B SaaS growth engine, ultimately achieving a 400% increase in Average Customer Value.

Key Achievements:

• Successfully pivoted business model without disrupting existing revenue streams
• Achieved 400% increase in Average Customer Value with new B2B positioning
• Delivered 900% retention improvement for enterprise clients using new features
• Secured acquisition by Hivebrite within one year of strategic repositioning

Product Highlights:

• Executive dashboard providing relationship ROI insights at a glance
• Enhanced member profiles surfacing relevant connection opportunities
• Seamless integrations with popular SaaS tech stack (Salesforce, HubSpot)
• Enterprise-grade API enabling customers to embed matchmaking into their products

Business Impact:

• Transformed customer conversations from feature discussions to implementation timelines
• Maintained existing community customer satisfaction while capturing new B2B market
• Created scalable solution addressing "do more with less" philosophy of modern businesses
• Established sustainable growth trajectory leading to successful acquisition

Key Services:

• Strategic Product Repositioning
• User Experience Redesign
• B2B Market Research & Validation
• Product Strategy Development
• User Interface Optimization
• Customer Journey Mapping
• Growth Strategy Implementation
• Sales Enablement Design

This project showcases Lumi's expertise in guiding complex business model transitions while maintaining operational stability, demonstrating how strategic design and positioning can unlock exponential value growth in competitive markets.

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In 2016, Robokiller entered the market with groundbreaking spam call blocking technology, having won the FTC Robocall Challenge award for their innovative prototype. Partnering with Lumi as their design and product development partner, they scaled from beta launch to over 1 million paid subscribers and successful acquisition by IAC in 2018.

Key Achievements:

• Co-designed and co-managed high-growth iOS app from conception through acquisition
• Achieved 1,000,000+ paid subscribers with consistent 4.6+ star App Store rating
• Secured App of the Day feature on Apple App Store
• Successfully acquired by IAC after demonstrating exceptional market traction

Product Highlights:

• Intuitive interface design that simplified complex spam protection setup across different devices and networks
• Innovative Answerbots feature allowing users to automatically respond to spam calls with pre-recorded messages
• Streamlined onboarding process reducing friction points that could cause user abandonment
• Data-driven optimization ensuring continuous improvement in user satisfaction and retention

Business Impact:

• Solved a major consumer problem affecting 190 million daily spam calls in the US
• Created a scalable solution serving millions of users with "set-and-forget" functionality
• Established strong product-market fit enabling rapid user acquisition and growth
• Built sustainable revenue model through subscription-based premium features

Key Services:

• Mobile App UI/UX Design
• Product Strategy & Development
• User Experience Optimization
• Growth-Focused Design
• Conversion Rate Optimization
• User Flow Design
• Feature Development & Testing
• Product Launch Strategy

This project demonstrates Lumi's expertise in scaling consumer mobile applications from startup phase through successful exit, combining intuitive design with data-driven optimization to achieve exceptional user engagement and business outcomes.

Read the full case study and client testimonial here.

In 2022, MapMortar launched with a mission to help commercial landlords decarbonize their property portfolios through an innovative SaaS platform. Partnering with Lumi as their product and design partner, they transformed from an early-stage startup to a funded company with a market-ready solution.

Key Achievements:

• Developed and launched a polished MVP that secured significant investor interest
• Successfully raised pre-seed funding in a challenging market
• Created a professional brand identity resonating with both corporate clients and startups
• Built an intuitive product with continuous refinement based on user feedback

Product Highlights:

• Comprehensive dashboard providing risk/benefit analysis across property portfolios
• User-friendly interface for data management and simulation accuracy
• Advanced retrofitting suggestions for actionable decision-making
• Iterative development process ensuring alignment with market demands

Business Impact:

• Secured prestigious clients and pilot programs
• Established meaningful partnerships with industry leaders
• Successfully navigated fundraising in a difficult landscape
• Created a scalable solution for the growing sustainability market

Key Services:

• Product Strategy & Development
• User Experience Design
• Brand Identity Creation
• MVP Development
• Investor Pitch Materials
• Interactive Prototyping
• User Testing & Feedback Implementation
• Website Design & Development

Visit our website for the full case study and client testimonial

Vuoly partnered with Lumi to transform from a local SIM card retailer to a global eSIM provider, creating a scalable digital platform to compete in the international market.

Key Achievements:

• Built a premium eCommerce platform for global competition
• Integrated multiple eSIM providers for optimal pricing
• Created an intuitive interface for first-time eSIM buyers
• Developed a vibrant, travel-inspired brand identity
• Established a scalable technical foundation

Platform Features:

• Seamless Stripe payment processing
• Custom marketing integrations (Hubspot, Google Analytics)
• Ruby on Rails technology stack
• Multi-provider backend system
• Future-ready WhatsApp bot integration
• Advanced tracking and metrics

Business Impact:

• Successfully transitioned from physical to digital sales
• Positioned as a serious contender in global eSIM market
• Streamlined operations and provider management
• Enhanced market position with distinctive brand identity
• Created foundation for future channel expansion

Key Services:

• Strategic Product Development
• User Experience Design
• Backend Integration
• eCommerce Platform Development
• Brand Identity Creation
• Market Analysis
• Technical Architecture
• Payment System Integration

Visit our website for in-depth case study and testimonial from the client