Make My Brand

United Building Solutions (UBS), a trusted provider of construction and building services across Canada, needed a digital strategy that could turn its strong service portfolio into measurable lead generation. Make My Brand re-engineered their paid media using a Growth-as-a-Service model focused on intent-led Google Ads, conversion-first funnels, and measurable outcomes. The result was a system designed to turn high-intent searches into real phone calls and qualified project inquiries. 

The Challenge 

United Building Solutions faced these major digital performance gaps:  

• Existing Google Ads structure lacked clear, conversion-aligned segmentation. 
• Campaigns were optimized for clicks, not lead quality or call volume. 
• No focused funnel for high-intent service inquiries. 
• Weak tracking and attribution hindered ROI measurement. 
• Landing experience did not reinforce search intent for construction services.  

Our Approach 

MMB rebuilt the paid media ecosystem using a performance-first strategy with these key elements:  

• Intent-Led Campaign Architecture: Segmented search, call-only, and inquiry-focused groups .
• Conversion-First Bidding: Prioritized actions tied to business outcomes. 
• Enhanced Call-Focused Funnels: Mobile-first landing design with click-to-call emphasis. 
• Accurate Tracking & Attribution: Enabled clear visibility into phone calls and conversions. 
• Ongoing Optimization: Weekly bid and keyword refinement based on performance data.  

Results 

• +22,456% increase in impressions (from 114 to 25,700+). 

• +7,928% growth in clicks (from 7 to 562+). 

• +5,250% increase in tracked conversions (from 2 to 107+). 

• 320+ high-intent inbound phone calls — the primary conversion outcome. 

• Paid media effectively shifted from an experimental channel to a revenue-driving acquisition system.  

By tightening campaign structure, aligning bidding with business goals, and prioritizing call-centric conversions, MMB helped United Building Solutions unlock consistent, high-quality demand and measurable performance growth. 

Kensington Labs, a research-driven manufacturing organization with deep technical expertise, needed its digital presence to reflect its scientific credibility and market-leading solutions. Kensington Labs partnered with Make My Brand to transform its digital footprint into a measurable, intent-led growth system - unifying SEO, UX redesign, analytics, and LinkedIn amplification to build both visibility and trust among enterprise audiences. 

The Challenge 

Kensington Labs’ digital presence didn’t match its technical depth. Key challenges included:  

• Limited organic visibility for high‑intent research and solution queries. 
• No structured keyword‑to‑content mapping or funnel alignment. 
• Fragmented analytics with little actionable insight. 
• Outdated website architecture that hindered discoverability. 
• Weak visual assets and inconsistent amplification across channels. 

Without clarity on which content drove real business interest, the brand struggled to convert traffic into qualified engagement.  

Our Approach 

We implemented a Growth‑as‑a‑Service model that unified SEO strategy, content architecture, UX redesign, analytics, and LinkedIn amplification into one performance system. Key initiatives included: 

• Intent‑based keyword mapping and optimized content structure. 
• UX‑focused website redesign for clarity, navigation, and speed. 
• Analytics‑first execution with GA4 event tracking and dashboards. 
• Creative support for consistent branding across content assets. 
• LinkedIn social media distribution to reach decision‑makers.  

Results 

Make My Brand’s growth engine shifted Kensington Labs from flat analytics toward measurable momentum: 

• 26,000+ active users driven via organic and paid channels. 
• 31,000+ total sessions, with organic search contributing 35%+. 
• 540,000+ LinkedIn impressions reaching professional audiences. 
• 45% on‑site engagement rate, signaling meaningful interaction. 

By unifying search intent, UX, analytics, and distribution, Kensington Labs gained a scalable, insight‑driven growth engine - powered by real engagement and strategic visibility. 

Teacher Cool envisioned a modern learning marketplace where educators can teach, earn, and manage their courses seamlessly while students access trusted learning resources in a simple, engaging environment. Teacher Cool collaborated with Make My Brand to build a scalable, user-centric platform that delivers clarity, trust, and efficiency for both teachers and learners. 

Key Challenges 

• Lack of cohesive branding reduced trust in a highly competitive EdTech market 

• No unified platform to support teaching workflows or learning journeys 

• Teachers had no simple way to manage courses, assignments, or earnings 

• Students lacked a seamless learning portal for content consumption and payments 

• Absence of wallet and payout infrastructure created friction and reduced adoption 

• Platform architecture was not scalable for future growth 

Strategic Solutions 

Make My Brand delivered a complete design-to-build transformation including: 

• Brand Identity & Design System: Developed a strong visual identity and reusable design components to ensure consistency and scalability. 

• UX/UI for Multiple User Roles: Designed dedicated dashboards and optimized flows for teachers, students, and admins. 

• Full-Stack Development: Built with a modular, future-ready frontend and backend architecture. 

• Payment & Wallet Integration: Enabled secure payments, transactions, and teacher payouts. 

• Marketplace Capabilities: Delivered features for courses, notes, and learning materials. 

• Communication Tools: Implemented in-app messaging and notifications to boost engagement. 

Impact & Results 

Through a cohesive blend of design, technology, and user-focused product thinking, Teacher Cool evolved into a trusted, scalable learning marketplace: 

• Teachers gained complete control over courses, students, assignments, and earnings 

• Students experienced a smooth, intuitive learning journey 

• Secure wallets and transparent payouts built strong trust and reduced friction 

• Modular design and scalable architecture enabled rapid future enhancements 

• The new brand identity positioned Teacher Cool as a credible, modern EdTech platform 

Outcome 

By aligning branding, user experience, and engineering under a unified growth mindset, Make My Brand helped Teacher Cool transform into a reliable, efficient, and future-ready learning ecosystem — ready to empower educators and inspire learners at scale. 

Mainstreet Equity Corp., one of Western Canada’s leading residential rental groups, wanted to convert its strong offline demand into a predictable, data-driven digital acquisition engine. Make My Brand became Mainstreet’s dedicated digital growth partner, delivering a unified strategy across website development, UX/UI, SEO, funnel optimization, paid ads, and analytics automation. 

The Challenge 

Mainstreet struggled with digital inefficiencies that were limiting conversions and increasing acquisition costs. Key gaps included: 

• Outdated website design and poor mobile responsiveness. 
• Fragmented analytics across GA, CRM, and lead sources. 
• Slow, low-conversion landing pages for paid ads. 
• No geo-specific or intent-based segmentation for campaigns. 
• Inefficient spending with low-quality leads and unclear attribution. 

Mainstreet needed a complete digital overhaul to improve conversion rates, reduce ad waste, and build a scalable growth engine. 

Our Approach 

MMB applied a holistic Growth-as-a-Service model with performance, design, and engineering working as one pod. Core initiatives included: 

1. Website Redesign & Design System: Mobile-first, fast-loading UI with a reusable Figma component library. 
2. Funnel Optimization: Geo-targeted and intent-based landing pages with continuous A/B testing. 
3. Analytics & Attribution: GA4 + GTM setup, Looker Studio dashboards, and 99% accurate lead tracking. 
4. Paid Media Strategy: Segmented campaigns across markets, optimized for CTR, CPL, and conversions. 
5. Development & Automation: API-first architecture, CRM integrations, and automated reporting flows. 

Results 

• 584% increase in conversions (from 247 to 1,689). 

• 85% reduction in cost-per-conversion through segmentation and CRO. 

• 61% higher CTR across optimized campaigns. 

• 45% faster landing-page load time and mobile PageSpeed improved from ~60 to 95. 

• 137+ phone call leads generated. 

• Faster design-to-dev cycles using a structured component system. 

MMB transformed Mainstreet’s digital presence into a high-performing, scalable growth engine - turning paid media into a predictable, revenue-driving channel across multiple cities. 

Elder Law partnered with Make My Brand to transform its digital presence into a results-driven growth ecosystem. They wanted to extend their trust-based legacy online, attract qualified users, and become the go-to resource for seniors and their families seeking legal guidance. 

When Elder Law approached MMB, their online visibility was stagnant. The SEO foundation was weak, keyword-to-content mapping was misaligned, and there was no infrastructure for insights or optimization. The firm relied heavily on referrals and needed a partner that could take ownership of organic growth while future-proofing discoverability. 

MMB acted as an embedded Growth-as-a-Service team, managing strategy, execution, and performance monitoring. We focused on building authority, relevance, and long-term equity in search, rather than chasing short-term traffic. Key initiatives included technical SEO, on-page optimization, semantic content clustering, and funnel mapping for elder law, estate planning, and Medicaid services. 

Impact: 

• 186% growth in active users 

• 3X increase in new users 

• 30% boost in engagement time 

• 423K impressions in just three months 

Through this comprehensive growth framework, Elder Law’s website evolved from a static online presence into a trusted, authoritative resource. The project demonstrates how strategic SEO, content, and growth execution can drive meaningful results, increase engagement, and position a brand for long-term digital success. 

CereRides, a dynamic player in the mobility and ride-rental space, approached Make My Brand to craft a product that stood out in a highly competitive market. Their goal was not just to offer a booking platform but to build a brand recognized for trust, transparency, and ease of use, capable of scaling across urban and regional markets. 

Our Approach & Execution: 

• Brand Identity: Developed a bold, modern visual system including logo, icons, typography, and color palette for consistent recognition. 

• Mobile-First UX/UI: Designed intuitive flows for riders and drivers, reducing friction in onboarding, booking, scheduling, and payments. 

• Tokenized Design System: Built reusable Figma components for cross-platform consistency and faster iterations. 

• Admin & Operations: Centralized dashboard for fleet management, payments, coupons, and dispute resolution. 

• Scalable Backend: API-first architecture supporting real-time ride matching, multi-mode bookings, offers, and secure payments. 

• Prototyping & Validation: Interactive Figma prototypes tested micro-interactions and booking flows before development. 

Key Outcomes: 

• Delivered 50+ production-ready mobile screens across Customer, Driver, and Admin apps. 

• Enhanced engagement with ride history, in-app wallets, offers, and promotions. 

• Streamlined driver flows for low-distraction task completion, improving acceptance and retention. 

• Reduced operational manual work through centralized dashboards and automated workflows. 

• Positioned CereRides as a professional, trustworthy mobility brand with measurable business impact. 

The unified design system accelerated marketing, reduced handoff time, and enabled rapid iterations while improving engagement, trust, and operational efficiency. 

CereKart aimed to revolutionize on-demand delivery with a single platform connecting customers, drivers, vendors, and admins across food, groceries, medicine, courier, flowers, and more. The challenge was building not just apps, but a trustworthy, scalable, and intuitive ecosystem that could handle multiple services with flawless user experiences. 

Make My Brand partnered with CereKart under our Design & Development-as-a-Service model, bringing together branding, UX/UI, mobile, web, and backend engineering in one cohesive journey. 

We started by crafting a complete branding system including logo, typography, color palette, brochures, and Play Store assets, ensuring CereKart projected reliability and modern appeal. From there, our team designed over 50+ polished mobile screens across Customer, Driver, Vendor, and Admin apps, unified through a reusable Figma design system for consistency and scalability. 

On the development front, we delivered cross-platform mobile apps and dashboards with a robust backend supporting real-time tracking, payments, vendor management, analytics, and automation. Admins gained full operational control, vendors accessed growth tools, drivers enjoyed efficient delivery workflows, and customers experienced smooth navigation, loyalty programs, and multilingual support. 

Results & Impact: 

• Cohesive, market-ready brand identity across apps, dashboards, and marketing collateral 

• Mobile-first, intuitive UX reducing friction and boosting engagement 

• Scalable, robust backend powering real-time analytics, payments, and vendor operations 

• Unified multi-role ecosystem supporting multiple services seamlessly 

From concept to launch, CereKart became a fully branded, fully functional delivery ecosystem, a seamless convergence of strategy, design, and technology that sets a new benchmark for on-demand platforms. 

Dublin Technology Center, a premium provider of flexible workspaces in the heart of Dublin, wanted its digital presence to match the quality of its offerings. Despite a prime location and strong demand, their online ecosystem lacked scalability, visibility, and conversion efficiency. Outdated branding, limited SEO, and inefficient campaigns were holding them back from realizing their true growth potential. 

Our Approach 

Through MMB’s Growth-as-a-Service model, we deployed a cross-functional pod blending design, development, SEO, paid media, and automation expertise. The goal: build a cohesive digital ecosystem that not only attracts users but converts them into leads, scaling growth with precision. 

Key initiatives included: 

• Redesigning the website with 10+ UI/UX improvements, mobile-first layouts, and a scalable modular WordPress CMS. 

• Achieving <2s page load speeds with responsive, accessibility-compliant design to boost engagement. 

• Implementing full SEO foundations including keyword mapping, schema, and 100% indexed pages for maximum visibility. 

• Launching Google Search & Performance Max campaigns segmented by workspace type, achieving conversions at just $0.87 per lead. 

• Automating lead capture, routing, and nurturing via Zoho CRM and Nexudus integrations. 

• Building Looker Studio dashboards powered by GA4 to deliver real-time visibility into performance metrics. 

The Results 

Dublin Technology Center scaled from 0 to 11,000+ active users, captured 62K+ user interactions, and generated 621 qualified leads at a highly efficient cost. The new design system improved navigation & user journeys and established a consistent brand identity across digital touchpoints. With 40% faster site performance, full responsiveness, and a future-ready CMS, the brand now has a digital foundation built to scale. 

This transformation turned Dublin Technology Center into a high-performing, conversion-focused workspace brand, unlocking sustained digital growth in a competitive market. 

MoogleLabs, a leading innovator in Artificial Intelligence, needed more than technical expertise to scale, they needed a powerful digital presence that could match their innovation. Despite their advanced AI solutions, the company faced declining organic visibility, outdated branding, weak content assets, and friction-heavy user experiences. These gaps limited engagement, reduced trust, and restricted their ability to expand across global markets like the U.S., India, and Canada. 

Our Approach 

MMB partnered with MoogleLabs through a Growth-as-a-Service model, deploying a dedicated growth pod of SEO strategists, UI/UX designers, developers, content specialists, and analytics experts. We focused on creating a unified growth framework that combined design, technology, and data-driven marketing. 

Key initiatives included: 

• Redesigning the website with mobile-first, responsive UI/UX and modular components for scalability. 

• Strengthening brand identity through modernized visuals, messaging, and positioning for global credibility. 

• Implementing SEO-first content architecture with 50+ use case blogs, guides, and structured data for higher visibility. 

• Deploying GA4 event tracking (2,297+ interactions) and Looker Studio dashboards for transparent insights. 

• Optimizing technical performance 40% faster load speed and a 95/100 mobile responsiveness score. 

• Launching region-specific targeting strategies to expand reach in core markets. 

The Results 

Within 30 months, MoogleLabs achieved: 

• +134% session growth (15.7K → 36.8K). 

• 235% increase in users (6.5K → 21.9K). 

• 2.6M+ organic impressions globally with growing authority. 

• Boosted retention and trust through improved UI/UX and responsive design. 

By aligning branding, SEO, content, and performance marketing into a single growth system, MMB transformed MoogleLabs into a globally recognized AI brand with scalable digital momentum. 

Sky Hi Tech Academy, an EdTech platform delivering online coding classes for kids, aimed to establish itself as a leader in future-ready education. Despite strong programs and a clear vision, the academy struggled with limited digital traction, poor website UX, low search visibility, inconsistent social presence, and inefficient paid campaigns. Their fragmented marketing ecosystem was causing missed opportunities to engage parents and convert interest into course enrollments. 

Our Approach 

Sky Hi Tech Academy approached MMB for their Growth-as-a-Service model, assembling a cross-functional growth pod, SEO strategist, paid media manager, web developer, content/social media manager, and automation expert. We built a fully scalable growth framework powered by modern web design, performance-focused SEO, structured paid media, smart automation, and content strategies aligned to parent intent. 

Key initiatives included: 

• Designing a React-powered responsive website with modular CMS, fast load speeds, and optimized UX flows. 

• Executing SEO-driven content and technical fixes like schema markup, crawl error resolution, and keyword mapping. 

• Running Google and Meta Ads segmented by courses and funnel stages, achieving CTRs as high as 16.47%. 

• Deploying automation workflows for lead capture, nurturing, and CRM integration. 

• Driving social engagement through lifecycle campaigns and consistent creative testing. 

• Building custom GA4 + Looker Studio dashboards for transparent performance tracking. 

The Results 

Sky Hi Tech Academy scaled organic users from 0 to 6.4K+, drove 31,000+ paid campaign clicks, and converted 819 high-quality leads at an optimized NZ$0.72 CPC. Their online presence transformed into a cohesive, data-driven growth engine, positioning them as a trusted EdTech brand. 

This case demonstrates how a unified, intent-driven digital strategy can turn fragmented marketing into measurable, scalable growth. 

Knowledger set out to create a platform where learning outcomes are secure, verifiable, and fully owned by learners. Achieving this vision required combining cutting-edge technology, intuitive design, and AI-driven personalization.  

Make My Brand played a critical role in shaping this future-ready EdTech platform, delivering a cohesive brand identity, seamless UX/UI, modular frontend and backend architecture, and blockchain-enabled credentialing. 

The Challenge 

Traditional LMS platforms were slow, fragmented, and prone to academic fraud. Knowledger needed a solution to: 

• Issue immutable, tamper-proof credentials trusted by employers and institutions 

• Give learners real ownership of their achievements 

• Deliver personalized learning journeys to boost engagement and course completion 

• Build a cohesive brand identity that communicates trust, innovation, and accessibility 

Our Approach 

We applied a design-first, technology-driven strategy, combining branding, UX/UI, frontend & backend development, smart contracts, and AI personalization. Key initiatives included: 

• Branding & Design System: Complete visual identity and reusable Figma component library for consistency and scalability 

• UX & Product Design: Intuitive learner dashboards, institution interfaces, and verification flows 

• Blockchain & Smart Contracts: NFT-based course ownership, ERC-721/1155 credential issuance, and cryptographically verifiable metadata 

• AI Personalization: Adaptive learning recommendations and competency-based course pathways 

• Frontend & Backend Development: Responsive React interfaces, credentialing APIs, and seamless integrations with SCORM, LTI, ERP, and HRMS 

Results 

• 85% reduction in academic fraud with blockchain verification 

• 40% faster course completion rates via AI-driven personalization 

• 10,000+ learners empowered with secure, portable credentials 

• 20+ academic and corporate programs onboarded 

• Established Knowledger as a trustworthy, design-forward leader in EdTech 

By integrating branding, design, blockchain, and AI, MMB helped Knowledger deliver a secure, learner-first platform that inspires trust, accelerates adoption, and sets a new benchmark for modern digital credentialing. 

MMB partnered with Seasia Infotech as their sole digital growth partner to bridge key digital gaps and create a scalable, performance-driven online presence. Delivered under a Growth-as-a-Service model, the engagement covered branding, website design and development, SEO, analytics, and automation to drive measurable growth. 

Key Challenges 

• Outdated website design with poor mobile responsiveness 

• Fragmented analytics that limited campaign tracking and insights 

• Inefficient lead capture processes causing lost opportunities 

• Misaligned content architecture reducing engagement and conversions 

Strategic Solutions 

• Full Branding Ownership: Developed a cohesive visual identity, including logo, typography, and design guidelines for a consistent global brand presence. 

• Modular Website Development: Built a mobile-first, high-performance site with 95+ responsiveness and 40% faster load times. 

• Data-Driven SEO: Created 50+ optimized service pages and blogs mapped to high-intent keywords, targeting key markets like the USA, Canada, UAE, and UK. 

• Automation & Analytics: Implemented GA4 custom events, Looker Studio dashboards, and automated lead routing through Seasia Connect and a Lead Portal for real-time performance tracking. 

Impact & Results 

• 468K+ total users and 9.18M+ global search impressions in three years 

• 174% increase in sessions and 415% growth in new users 

• Expanded high-intent traffic from 19+ countries, establishing Seasia as a global competitive player 

• Reduced bounce rates and improved average engagement time year-over-year 

Outcome 

Through a seamless integration of branding, modular design, intelligent automation, and global SEO, MMB helped Seasia turn its digital presence into a high-performing lead generation engine while laying a strong foundation for scalable future growth.