Marlin Communications

Breast Cancer Trials’ 3 Course Challenge

Community fundraising event & digital acquisition

Overview

For Mother’s Day 2020, Breast Cancer Trials (BCT) challenged its community to do something special to raise money for breast cancer research.

This unique digital peer-to-peer event turned the love we have for our mothers into a cooking challenge that would do them proud. 

The Mother’s Day event encouraged supporters to donate to BCT in lieu of buying a Mother’s Day gift. 

In return, the donor and their mum got access to a virtual cooking masterclass with chef and TV personality, Manu Feildel. 

The cooking class was live-streamed in a private Facebook Group. The event created a genuinely intimate experience for the attendees, as they were able to message Manu throughout, and he responded to questions and comments. 

After the success of this event, BCT wanted to build on its learnings and successes to create a brand new community fundraising event that would take place in August. The focus would be the precious moments in life that are affected by a breast cancer diagnosis, and the event would involve a dinner party with close friends and family.

Problem

BCT wanted an assessment of their dinner party idea, creation of a challenge concept & digital execution of the campaign.

Solution

A brand new community fundraising event for BCT’s supporters that focused on food, eating and sharing with close friends.

Results

496 signups and
$137,820 raised as of 30 October, 2020.