Maven Solutions

BACKGROUND:

Babypark has been working closely with Maven since 2013 when they requested development of a mobile version of their website. That project transformed into a complete website renovation, and Maven has been a Solution Partner since.

BUSINESS:

Babypark is the largest children’s goods retail network in Europe with headquarters in the Netherlands, 11 brick and mortar megastores, and more than 20 years of experience in online sales.

02. PROBLEM:

INITIAL REQUEST:

Initially, the client came with a request to migrate their existing online store to the newer version of their eCommerce Platform. Why? The business couldn’t implement an omnichannel strategy and therefore achieve constant growth. The first kick-off meeting uncovered that the migration would not benefit the business because it only impacts a consequence, not a cause.

THE CHALLENGE:

The execution started at the Inception phase, where we explored real causes, defined business needs, and determined how to deliver the most value.

03. SOLUTION:

THE INCEPTION:

The core of Babypark’s software architecture was an outdated, all-in-one software. Such structure were limiting the component-level functionality and restricted scalability. no opportunities to customize, update or add features existed.

As a result, the architecture became a bottleneck, and only a complete redesign would deliver benefits.