Maxilect is a software consultancy firm (not an agency).
Founded in 2015, Maxilect employs a modern approach to building a lean and highly professional team reaching out across Russia.
Our mission is to connect talented IT professionals throughout Russia, bringing thei...
Development of a system to analyse the influence of coupons on sales
We would like to thank Maxilect company for the development of software solution for the attribution channels chains analysis. Our company had the task to analyze the various channels in terms of their relevance to the sales and find out which channel or chain of channels are most effective. Good analytical solution can enhance greatly the effectiveness of marketing. And such solution was successfully created by Maxilect. It was a pleasure to observe the integrity, efficiency and competent attitude toward work from the Maxilect during the whole period of our cooperation.
We’ve needed a flexible and scalable instrument for interaction with recruiters and candidates. This tool was intended to be used for anonymous vacancies and resume upload. Also it has to provide ability A/B testing of the upload procedure.
Maxilect has created Telegram bot for us which has all the necessary functionality such as: uploading of vacancies, uploading of resume and A/B testing. All uploaded data is stored in the Database and available for further analysis. Also analytical web interface was made for data visualization. All job was done at high quality and fast.
Digital marketing - US company (Building Campaign manager and DMP for globally active MarTech firm)
Building Campaign manager and DMP for globally active MarTech firm. This is an interactive marketing company from US, focusing on the music industry. It offers sales services and solution-driven strategies. The company provides integrated digital marketing ...
Building Campaign manager and DMP for globally active MarTech firm. This is an interactive marketing company from US, focusing on the music industry. It offers sales services and solution-driven strategies. The company provides integrated digital marketing campaigns that deliver substantial and measurable results.
Client wanted to solve various business problems:
Increase client satisfaction
Gain new clients
Integrate with key partner (partner wants to remain nameless at the moment)
Redesign and replace DSP module and improve targeting capabilities
Develop DMP module and enrich it with new features
Navigate GDPR compliance
At the outset, the whole project was divided into 2 sub-projects. First of all, the solid and scalable back-end including API for key partner had to be developed. Then, the Campaign Manager module redesign and the DMP module development, from the scratch, could take place. Existing UI/UX was to be simplified and standardized.
Scope of work: approx. 5 man-months.
API for key partner was developed
New Campaign Manager was implemented
DMP module was developed from scratch
Solution was implemented in compliance with GDPR
Satisfied end users and stakeholders