Meetzizi

How SEO Services Helped an Appliance Repair Company Increase Calls

• Monthly Calls: 90+ Increased from 25 to over 90 calls within 5 months
• Google Map Ranking: 2 Improved from position 5 to position 2 within 10 miles
• Local 3Pack: 1st Moved from the 8th to the 1st position
• Monthly Website Visits: 185+ Increased from 0 to over 185 website traffic

Metrics Improvement

Project Duration: 7 months contract

Services Provided:

• Local SEO
• Web design & development
• Content writing

Before (Monthly)

• 25 Phone Calls
• 250 Website Impressions
• 10 Website Clicks

After (Monthly)

• 90 Phone Calls
• 2300 Website Impressions
• 185 Website Clicks

Client Overview
The client is a U.S.-based appliance repair business that has been serving customers for over three years. Despite having built a solid foundation in the industry, the company had never worked with a marketing agency to generate quality leads. Instead, the business owner relied solely on a call center specialist to handle inbound inquiries. However, the company’s growth ambitions were clear—they wanted to increase leads, build a larger team, and eventually expand locally to open a second location.

The Challenge
The appliance repair business faced several challenges:

• Limited Lead Generation: Despite being in business for three years, the company struggled to generate consistent, high-quality leads that would fuel growth.
• Reliance on a Single Channel: The company had been depending primarily on calls from a call center, leaving potential for more growth untapped.
• Expansion Goals: To expand locally and open a second location, the business owner needed a sustainable and scalable lead generation system.

The company recognized that they needed to adopt a more strategic and efficient marketing approach to meet their expansion goals.

The Solution

• Website Migration: To start the SEO process effectively, we moved the business’s website from GoDaddy Builder to WordPress. WordPress websites are more flexible, offering greater opportunities for optimization. It also provides an easier way to publish blogs and other content that help with SEO efforts.
• SEO Optimization: After migrating to WordPress, we conducted a thorough audit of the business’s online presence and implemented on-page and off-page SEO strategies to increase visibility in search engine results. This included keyword research, optimizing website content, and building high-quality backlinks to improve organic search rankings.
• Local SEO and 3-Pack Ranking: Understanding the business’s need to expand locally, we focused on enhancing local SEO efforts. By optimizing the Google Business Profile and targeting local keywords, we were able to successfully rank the business in the highly competitive local 3-Pack, increasing its visibility and making it easier for nearby customers to find.
• Website Traffic Increase: As part of our strategy, we worked on improving website traffic and achieved an impressive 400%+ increase in traffic. This growth in website visits directly translated to more opportunities for lead generation and customer conversion.
• Lead Generation Strategy: We designed and implemented a targeted lead generation strategy that included paid ads, email campaigns, and optimized landing pages. This allowed the company to capture leads from multiple channels and turn them into potential customers.
• Revenue Growth: As a result of the increased leads, calls, and website traffic, the business experienced a 30%+ increase in revenue, helping it to continue its growth trajectory and work toward its expansion goals.
• Conversion Optimization: To ensure the leads generated were high quality, we helped optimize the website for conversions. This involved improving the user experience and creating compelling calls to action to drive action from visitors.

The Results

• 300% Increase in Calls: The business experienced a 300% increase in calls from potential customers, thanks to enhanced marketing efforts and more visibility in local search results.
• 400%+ Increase in Website Traffic: Through targeted SEO and content strategies, we increased website traffic by over 400%, bringing in more visitors and potential leads.
• 30%+ Increase in Revenue: The significant growth in calls, website traffic, and leads directly contributed to a 30%+ increase in revenue, allowing the business to reinvest in its expansion plans.
• Better Visibility: SEO improvements boosted the company’s online visibility, leading to more website traffic and calls from potential customers.
• Local 3-Pack Ranking: By focusing on local SEO, we successfully ranked the business in the local 3-Pack, which significantly boosted its presence in local searches and helped attract more nearby customers.
• Local Growth: The business started to see an increase in local customers, positioning it for a successful expansion to a second location.
• Scalable Marketing System: With a sustainable lead generation strategy in place, the business now has the ability to scale its marketing efforts and continue growing.

How We Achieved 7X Growth in the Jewelry Niche
How Jewelry store increased sales by 130% through facebook & google ads.
 

Metrics Improvement

Project Duration: 4 months

Services Provided:

• Facebook Ads
• Google Ads
• Key Metrics

Ad Spend: $22,000

Revenue Generated: $144,000

ROAS: 6.42x

Impressions: 5,219,240

Engagements: 10,000+

Average CTR: 4%

Link Clicks: 17,000

Brand Overview

A premium jewelry brand specializing in high-quality lab-grown diamond rings, wedding bands, and fine jewelry pieces, offering sustainable and affordable luxury for modern consumers.

The Challenge
The online jewelry market is crowded, making it difficult to stand out and attract potential buyers.

Key Issues

• Low brand awareness among target buyers.
• Struggling to highlight the benefits of lab-grown diamonds.
• High ad costs with low conversions.

The Solution
Increase brand awareness and boost sales by reaching high-intent shoppers with targeted digital campaigns.

• Created tailored ad campaigns targeting high-intent audiences.
• Targeted High Intent Audiences like lookalike, luxury engaged shoppers etc. 
• Focused on emotional and aspirational messaging for Diamond Earrings, engagement and wedding jewelry.
• Highlighted unique selling points of lab-grown diamonds: affordability, sustainability, and quality.

Implementation

Executed multi-platform campaigns across Google and Facebook to maximize visibility and conversions.

• Multi-platform campaigns on Facebook and Google.
• Dynamic retargeting ads, seasonal promotions, and emotional storytelling.

Campaign Types

• Dynamic Retargeting Ads – Re-engaged visitors with personalized product recommendations.
• Seasonal Promotions – Timed campaigns for Black Friday and Christmas sales.
• Engagement Ring Campaign – Targeted couples planning proposals.
• Advantage + Shopping Ads – Leveraged AI-powered optimization for better performance.

Results & Performance Metrics

• Ad Spend: $22,000
• Duration: September 2024 – December 2024 (4 months)
• Revenue Generated: $144,000
• ROAS: 6.42x

Key Performance Indicators

• Impressions: 5,219,240
• Engagements: 10,000+ (likes and comments)
• Average CTR: 4%
• Link Clicks: 17,000

Results Comparison
Our strategic ad campaigns transformed the brand’s performance, delivering a remarkable increase in visibility, engagement, and revenue. The before screenshot shows low brand awareness and high ad costs with minimal conversions. In contrast, the after screenshot highlights a significant boost in impressions, click-through rates, and a 7X return on ad spend (ROAS), proving the effectiveness of our targeted jewelry store marketing approach.

Conclusion
By implementing a well-structured jewelry advertising strategy, the brand successfully increased visibility, attracted high-value customers, and achieved a strong return on investment. The combination of targeted audience selection, compelling storytelling, and platform-optimized campaigns proved essential in driving results.

How a Local Auto Detailing Shop Achieved 290+ Leads Through Google & Meta Ads

Metrics Improvement

Project Duration: 10 Months

Services Provided:

• Google Ads
• Meta Ads
• Instagram Ads

Key Metrics

• Ad Spend: $7.97k
• Leads: 290+
• ROAS: 10.5x
• Engagements: 120,000+
• Average CTR: ~$26
• Link Clicks: 2,830

Local Auto Detailing Shop (Baltimore, USA)

This premium auto detailing shop in Baltimore, USA, offers top-quality car care and protection services. They provide auto detailing, paint protection film (PPF), window tinting, ceramic coating, and vinyl wraps. Their team also specializes in headlight restoration, wheel coating, and interior protection. With expert service and attention to detail, they help keep cars looking great and well-protected for the long run.

The Challenges

• Low online presence, even with great customer reviews.
• Struggled to get steady leads for premium services like PPF and ceramic coating.
• Faced tough competition from other detailing shops.
• Wasted ad budget with low returns and needed better results.

This client wanted high-quality leads for their premium services, especially PPF, Ceramic Coating, and Window Tinting while improving brand awareness and increasing bookings.

The Solution
To solve these problems, we created a data-driven ad campaign using Google Ads and Meta Ads. Our goal was to reach the right audience, use effective keywords, and track conversions to maximize success.

Google Ads Strategy (Paid Search & Display)

• High-Intent Keyword Targeting – Focused on searches like “PPF near me,” “ceramic coating Baltimore,” and “auto detailing services.”
• Location-Based Targeting – Ads shown within a 15-mile radius of Baltimore to attract local car owners.
• Optimized Landing Pages – Custom pages with clear CTAs for more calls and form submissions.
• Call & Lead Form Extensions – Added call buttons for quick bookings and lead forms for service requests.
• A/B Testing on Ad Copy – Improved headlines and descriptions, like “Protect Your Car with PPF – Get a Free Estimate!”
• Retargeting Campaigns – Reached out to visitors who didn’t book, offering a limited-time discount.

This approach helped the auto detailing shop get more high-quality leads, improve brand awareness, and increase bookings while making the most of their ad budget.

Meta Ads Strategy (Facebook & Instagram)

• Targeting the Right Audience: We focused on car owners, auto enthusiasts, and luxury vehicle owners.
• Lookalike & Retargeting Audiences: We used data from Google Ads and website visitors to create highly targeted audiences for better results.
• Engaging Creatives & Video Ads: We ran before-and-after videos of PPF and ceramic coating applications to show the real value of these services.

Tracking & Optimizing for Better Results

• Google Analytics & Meta Pixel: We installed tracking tools to measure leads, phone calls, and bookings.
• Lowering Cost-Per-Lead (CPL): We reviewed ad performance every week, pausing low-performing ads and shifting the budget to the best-performing ones.
• Scaling Winning Ads: We increased the budget for successful ads, bringing in more quality leads at a lower cost.

Google Ads Performance:

• Clicks: 2,830
• Total Cost: $7,970
• Leads & Calls: 141 (76 lead forms, 65 phone calls)
• Cost Per Lead: $56
• Return on Ad Spend (ROAS): 10.5x

Facebook (Meta) Ads Performance:

• Reach: 120,000+ people
• Leads Generated: 140+
• Cost Per Lead: ~$26
• Increase in Bookings: +35%
• ROAS: 6.5x

Key Takeaways & Business Growth

• Smart audience targeting and data-driven ads
• A/B testing and improving ad creatives
• Retargeting website visitors and social media users
• Adjusting bids to lower lead costs

Impact on Business

• Increased brand awareness and local customer engagement
• More bookings for high-ticket services like ceramic coating and full detailing
• A scalable ad strategy for long-term business growth

This case study shows how the right ad strategy helped a local auto detailing shop get 290+ leads, lower costs, and boost bookings, all while making the most of their ad budget.

How Local SEO and Web Design Helped an Appliance Repair Company in Austin, TX Increase Revenue by 30%

• Monthly Calls: 60+ Increased from 20 to over 60 calls within 7 months
• Revenue Increased: 30% Increase in revenue upto 30% in just 7 months
• Local 3Pack: 3rd Moved from the 16th to the top 3 position
• Monthly Website Visits: 60+ Increased from 6 to over 60+ website traffic

Metrics Improvement

Project Duration: 07 Months

Services Provided:

• Local SEO
• Web design & development
• Content writing

Before (Monthly)

• 20 Phone Calls
• 7.5k Website Impressions
• 6 Website Clicks

After (Monthly)

• 60 Phone Calls
• 50K+ Website Impressions
• 60 Website Clicks
• 30% Increase in Revenue

Client Overview

An appliance repair company in Austin, TX, has been providing great services for the past 5 years. The Meetzizi team met with the owner to discuss expanding their reach and improving their Google Maps ranking to get more calls and service requests. The client had struggled with marketing agencies and freelancers before, but after seeing our previous work, they were excited to see how we could help. With our local SEO, web design, and marketing strategies, we brought our expertise to help them grow.

The Challenges
As with every client, there are similar challenges that can be faced. Growing a local business, especially something like appliance repair, requires a fundamental understanding of how getting leads online works today. Simply having a website (such as one built on WordPress or a website builder) is not enough. There are structures, rules, optimization, and other factors that need to be taken into account.

In addition, SEO doesn’t use a one-size-fits-all strategy to increase calls, messages, and rankings. For example, working on the website, blog, Google Business Profile (GBP), and other factors together with the right approach will have a much better effect than focusing on a single strategy. Around 90% of clients who come to Meetzizi for help say they’ve worked with SEO agencies in the past, but there was no noticeable improvement in their SEO efforts that could benefit them in 2025.

After identifying these challenges, and with the client eager to work with us, we identified the following problems:

Website Issues

• The website appeared outdated and lacked modern design elements.
• Service pages were unclear, making it difficult for customers to find what they were looking for.
• Key details about service areas and the brands repaired were not easily accessible.
• The website wasn’t appearing in local search results when people searched for appliance repair in Austin.
• Navigation was confusing and led visitors to pages with no relevant information.
• Call-to-action buttons were missing, leaving visitors unsure of the next steps.
• The website wasn’t mobile-friendly.
• 15+ additional factors impacting performance.

Local SEO Problems

• The business wasn’t appearing on Google Business Profile (GBP).
• Online business information was inconsistent across different platforms.
• They were not listed in key local directories, reducing visibility.
• There was no clear process for gathering and managing customer reviews.
• 27+ more issues affecting local search results.

Content Gaps

• The website didn’t have feature pages for well-known appliance brands like Samsung, LG, or Whirlpool.
• Location-specific pages for different Austin areas were missing.
• There was no content addressing common appliance repair issues.
• Trust signals such as testimonials and certifications were absent.
• The website didn’t have a blog to showcase expertise.
• 12+ more areas needing attention.

Technical SEO Issues

• The website lacked schema markup, which is important for search engines to understand business details.
• Images were not optimized, slowing down the site.
• The site structure and internal linking could be improved for better navigation.
• Page loading times were slow, affecting user experience.
• The site wasn’t fully optimized for mobile users.
• 22+ additional technical factors impacting site performance.

The Solution
After identifying the issues, we created a plan to improve everything including.

Website Makeover

• Redesigned the website with a modern look and mobile-friendly design.
• Simplified navigation with clear service, brand, and location-based pages.
• Added call-to-action buttons and trust-building elements like reviews and guarantees.
• Much more

Local SEO Optimization

• Analyzed top competitors and targeted local areas like Lakeway and Cedar Park.
• Optimized Google Business Profile with full details, updates, and photos.
• Implemented a system to manage customer reviews.
• Much more

Content Strategy

• Created dedicated pages for brand-specific repairs (Samsung, LG, Whirlpool).
• Built detailed service pages (Refrigerators, Washers, Dishwashers).
• Added local content for Austin-related issues and repair tips.
• Much more

Technical SEO Fixes

• Added schema markup and improved website speed.
• Optimized images, created an XML sitemap, and used geo-tagged images.
• Integrated Google Maps for better local visibility.