Milton Keynes Marketing

BGO Buddies Case Study

Case Study: BGO Buddies — Driving Player Acquisition at Scale Through High-Performance PPC

Client: BGO Buddies — Bingo & Casino Affiliate Network
Services: PPC Advertising · Player Acquisition · Conversion Optimisation · Landing Page Development
Website: www.bgo.com (BGO Buddies affiliate network)
Location: United Kingdom

Client Overview

BGO Buddies is the affiliate and marketing division of the well-known BGO Entertainment Group — operators of several UK-licensed casino and bingo brands. The team partnered with Milton Keynes Marketing to boost player acquisition through paid search, while ensuring compliance, profitability, and scalability across multiple iGaming verticals.

With precision-targeted PPC campaigns and optimised landing pages, we delivered hundreds of new depositing players (FTDs) from both Google and Microsoft Ads, at consistently strong ROI levels.

The Challenge

• High competition in UK bingo and casino search markets driving up CPCs.
• Need for compliant, high-converting PPC campaigns under UKGC and ASA guidelines.
• Limited tracking visibility between affiliates and operator-level data.
• Requirement to maintain a steady flow of verified FTDs at sustainable CPA targets.

Objectives

1. Generate hundreds of high-quality bingo and casino players through search PPC.
2. Optimise campaigns for conversion and lifetime value (LTV).
3. Implement precise tracking and attribution to affiliate IDs.
4. Maintain full compliance with Google Ads and gambling regulations.
5. Deliver measurable ROI through cost-efficient bidding and keyword management.

Strategy & Approach

1️⃣ PPC Campaign Architecture

• Built search-focused campaigns across Google Ads and Microsoft Ads.
• Grouped campaigns by intent: “best bingo sites”, “casino welcome bonus”, “play slots online”.
• Applied negative keyword filters to eliminate low-value or non-converting traffic.
• Implemented automated bidding strategies (Target CPA & ROAS) based on live data.

2️⃣ Ad Copy & Creative Optimisation

• Wrote high-performing ad copy tailored to player motivations (bonuses, free spins, safe play).
• Ran continuous A/B testing on headlines, CTAs, and sitelink extensions.
• Integrated ad extensions (reviews, offers, quick sign-up links) for higher CTR.

3️⃣ Landing Page Conversion Optimisation

• Designed bespoke PPC landing pages aligned with ad groups.
• Added trust signals (UKGC licence, SSL, verified offers).
• Simplified user flow from click → registration → deposit.
• Result: improved conversion rates and higher-quality traffic to BGO’s operators.

4️⃣ Tracking & Analytics

• Installed cross-platform tracking for clicks, conversions, and FTD attribution.
• Connected Google Analytics and affiliate reporting for unified data visibility.
• Optimised bidding and ad spend in real time using CPA performance insights.

5️⃣ Compliance & Quality Assurance

• All campaigns reviewed for Google Ads gambling compliance.
• Clear disclaimers and responsible gambling messages on all creatives.
• Ongoing collaboration with BGO’s internal compliance and affiliate teams.

Results

• Hundreds of new depositing players (FTDs) delivered through PPC.
• Reduced cost-per-acquisition (CPA) through ongoing optimisation.
• High CTR and conversion rates from targeted ad groups and tailored landers.
• Sustained ROI-positive growth month-on-month.
• Strengthened BGO Buddies’ player funnel and affiliate value proposition.

Tech Stack & Tools

• Google Ads · Microsoft Ads · Google Analytics 4 · Tag Manager
• Hotjar · A/B Testing Platforms · Affiliate Tracking Integrations
• SEMrush · Screaming Frog for on-site alignment

What We Delivered

• End-to-end search PPC strategy for casino and bingo acquisition.
• Continuous campaign optimisation for CPA and ROI efficiency.
• Bespoke landing pages improving conversion rates.
• Detailed data and attribution setup for transparent performance tracking.

Want Results Like This?

If you’re a casino or bingo brand looking to scale player acquisition through PPC, book a free consultation or learn more about our PPC Advertising and Casino Marketing services with Milton Keynes Marketing.

Kingdom Catering Case Study

Case Study: Kingdom Catering — Bringing Caribbean & African Cuisine Online with a Custom eCommerce Website

Client: Kingdom Catering — Caribbean & African Food Delivery
Services: eCommerce Web Design · WordPress Development · Local SEO · Online Ordering System · Content & Branding
Website: www.kingdomcatering.uk
Location: Milton Keynes, Buckinghamshire

Client Overview

Kingdom Catering is a Milton Keynes-based Caribbean and African food company specialising in home-cooked dishes, catering, and local delivery. The brand wanted to modernise its online presence with a fully functional eCommerce ordering platform, reflecting its authentic menu and making it easier for local customers to order directly.

Milton Keynes Marketing designed, built, and optimised a bespoke website that transformed Kingdom Catering’s operations — turning a traditional food business into a scalable, digital-first brand.

The Challenge

• Outdated website with no online ordering or checkout functionality.
• Limited visibility in local Google searches for catering and food delivery.
• Manual order management via phone and social media.
• No centralised menu system or product database.
• Need for a clean, mobile-optimised design suitable for food photography and delivery calls-to-action.

Objectives

1. Build a responsive eCommerce website enabling direct online food orders.
2. Implement local SEO optimisation for Milton Keynes and nearby areas.
3. Improve user experience (UX) with fast, secure checkout and product categorisation.
4. Streamline operations with automated order notifications and inventory management.
5. Strengthen the brand’s visual identity and local market reach.

Strategy & Approach

1️⃣ Website Design & Development

• Designed a custom WordPress + WooCommerce website with secure online ordering.
• Added clear product categories for Caribbean and African cuisine, with appetising imagery.
• Integrated payment gateways, delivery settings, and automated receipts.
• Implemented stock control and back-end order tracking for smoother fulfilment.
• Result: A clean, mobile-first design optimised for conversions and repeat orders.

2️⃣ Local SEO & Content Optimisation

• Conducted keyword research for “Caribbean food Milton Keynes” and “African catering Milton Keynes”.
• Optimised on-page SEO: titles, meta descriptions, and local schema markup.
• Created landing pages for catering, delivery, and event orders.
• Linked Google Business Profile with menu and order buttons.
• Result: Consistent top-page visibility in local food and catering searches.

3️⃣ Brand Content & Photography

• Curated new visual assets and optimised food photography for fast web performance.
• Added story-driven brand copy highlighting authenticity, freshness, and community focus.
• Designed clear CTAs such as “Order Now”, “Book Catering”, and “View Menu”.

4️⃣ Technical Setup & Analytics

• Configured GA4 and Search Console for conversion and search tracking.
• Installed caching and CDN for improved load speeds.
• Integrated order confirmation emails and delivery updates for customers.

Results

• 100 % increase in online enquiries and orders within the first 3 months.
• Consistent page-one Google rankings for local catering and food delivery keywords.
• Fully automated order system reducing manual admin time.
• Stronger brand perception and repeat customer engagement.

Tech Stack & Tools

• WordPress · WooCommerce · Stripe · PayPal
• GA4 · Search Console · RankMath SEO · LiteSpeed Cache
• Cloudflare CDN · Mobile-first responsive design

What We Delivered

• Full eCommerce website for online food delivery and catering.
• Optimised local SEO for Milton Keynes visibility.
• Streamlined order management and customer notifications.
• Enhanced brand presentation with professional visuals and storytelling.
• Sustainable foundation for future growth and digital marketing.

Want Results Like This?

If you’re a local food or catering business in Milton Keynes looking to grow online orders and brand reach, book a free consultation or learn more about our Web Design, SEO and eCommerce Development services with Milton Keynes Marketing.

GVC Case Study

Case Study: GVC Holdings / Entain — Building Two White-Label Casino & Bingo Brands from Scratch

Client: GVC Holdings (now Entain Group)
Brands: Gravy Train Bingo · Summit Casino
Services: Full-Site Build · SEO & Content Marketing · PPC Acquisition (Google & Microsoft Ads) · Affiliate Program Development · Player Acquisition Strategy
Website: www.entaingroup.com
Location: United Kingdom & Europe

Client Overview

GVC Holdings (now Entain Group) is one of the world’s largest iGaming operators, with a portfolio of global brands including Ladbrokes, Coral, and PartyCasino.
Milton Keynes Marketing was commissioned to build, market, and scale two new white-label casino and bingo projects — Gravy Train Bingo and Summit Casino — targeting the fast-growing UK casual gaming audience.

Both brands were developed from the ground up: complete web builds, technical SEO, content production, PPC, and affiliate marketing — with a focus on delivering measurable player acquisition growth and long-term ROI.

The Challenge

• Build two compliant casino/bingo websites from scratch under the GVC white-label framework.
• Create 100 % original, large-scale SEO content to compete with major affiliate and operator sites.
• Drive rapid growth in organic traffic and first-time depositors (FTDs).
• Launch and manage paid-media campaigns across Google Ads & Microsoft Ads.
• Design and expand a UK-focused affiliate program recruiting thousands of publishers.
• Maintain brand integrity and compliance within GVC/Entain standards.

Objectives

1. Develop and deploy both Gravy Train Bingo and Summit Casino as high-performance white-label brands.
2. Achieve > 100 000 organic clicks/month through technical SEO and content scaling.
3. Generate thousands of verified FTDs via paid media and organic search.
4. Build a multi-tier affiliate network of 1 000 + UK partners.
5. Deliver transparent analytics and performance reporting for Entain’s internal teams.

Strategy & Approach

1️⃣ Website Development & Content Strategy

• Full website builds, UI/UX design, and brand positioning for both projects.
• Created 2 000 + pages of optimised content covering games, bonuses, and guides.
• Implemented structured data, internal linking and SEO architecture for large-scale crawling.
• Built localisation layers to target UK search intent for “bingo bonus”, “new casino sites”, etc.

2️⃣ Technical SEO & Performance

• Implemented site-wide schema markup and Core Web Vitals optimisation.
• Developed high-volume keyword strategy focused on bingo and casino verticals.
• Ongoing link-building campaigns from reputable affiliate portals and gaming blogs.
• Result: Over 100 000 organic clicks per month and top-page rankings for multiple high-value keywords.

3️⃣ Paid Search Acquisition

• Managed PPC accounts across Google Ads and Microsoft Advertising.
• Built intent-based ad groups for casino and bingo segments.
• Implemented audience segmentation and conversion tracking via GA + Tag Manager.
• Delivered thousands of FTDs through consistent optimisation of bids, copy and landing pages.

4️⃣ Affiliate Program Development

• Built a custom affiliate portal to onboard and track > 1 000 UK bingo and casino affiliates.
• Designed affiliate toolkits including banners, data feeds, and content packs.
• Negotiated strategic partnerships with major affiliate networks to expand reach.
• Result: A thriving performance-based ecosystem driving sustainable player acquisition.

5️⃣ Data & Reporting

• Connected CRM, Google Analytics 4 and back-office metrics for real-time reporting.
• Delivered performance dashboards for SEO, PPC and affiliate traffic.
• Provided monthly ROI and acquisition reports aligned to Entain’s KPIs.

Results

• 100 000 + organic clicks per month across Gravy Train Bingo and Summit Casino.
• Thousands of FTDs generated from SEO and PPC combined.
• 1 000 + active affiliates onboarded within the first year.
• Significant uplift in brand authority and revenue pipeline.
• Successful long-term integration of both properties within the Entain ecosystem.

Tech Stack & Tools

• WordPress CMS · GVC White-Label Framework · Google Ads · Microsoft Ads
• GA4 · Search Console · Data Studio · Affiliate Tracking Software
• SEMrush · Ahrefs · Screaming Frog · Tag Manager

What We Delivered

• Two complete white-label casino & bingo brands built from the ground up.
• Large-scale SEO ecosystem delivering 100 000 + monthly clicks.
• Paid-media acquisition generating thousands of FTDs.
• Full affiliate program infrastructure with 1 000 + partners.
• End-to-end performance management with measurable ROI.

Want Results Like This?

If you’re an iGaming operator or affiliate network looking to launch or scale your own casino or bingo brand, book a free consultation or explore our Casino Marketing and SEO services with Milton Keynes Marketing.

Progress Play Case Study

Case Study: ProgressPlay / Ace Lucky Casino — Building and Scaling a White-Label Casino Brand to 10,000+ First-Time Depositors

Client: ProgressPlay / Ace Lucky Casino
Services: Full White-Label Casino Build · SEO & Content Marketing · PPC Acquisition · Affiliate Program Development · Conversion Optimisation
Website: www.progressplay.com
Location: United Kingdom, Europe, Global

Client Overview

ProgressPlay is a leading iGaming white-label casino platform powering dozens of online casino and sportsbook brands across the UK and Europe.
Under their white-label system, Ace Lucky Casino was launched as a new online casino offering 1,000s of slot, table and live-dealer games.

Milton Keynes Marketing, led by Christian Strutt, was responsible for building and scaling the brand from concept to a successful acquisition-ready operation — managing all technical, marketing and affiliate growth channels in-house.

The Challenge

• Launch a brand-new casino website from scratch under the ProgressPlay platform.
• Create a high-volume content ecosystem with 1,000+ SEO-optimised game reviews.
• Build and manage an affiliate program attracting 100s of active partners.
• Drive new depositing players (FTDs) through a combination of SEO, PPC and affiliate marketing.
• Develop 100s of bespoke affiliate landing pages for tracking, testing and conversion.
• Deliver measurable player acquisition results with a focus on ROI and scalability.

Objectives

1. Build a fully compliant casino brand website and content structure.
2. Develop and manage an affiliate acquisition ecosystem with multi-tier tracking.
3. Deliver rapid player growth through paid search and organic traffic.
4. Generate 10,000+ FTDs while maintaining sustainable acquisition costs.
5. Prepare the brand for successful sale and handover to another marketing agency.

Strategy & Approach

1️⃣ Website & Content Build

• Designed and built AceLuckyCasino.com from the ground up on the ProgressPlay framework.
• Created 1,000+ unique SEO-optimised game reviews, including slots, live dealer and table games.
• Structured internal linking to strengthen category and game-specific rankings.
• Integrated tracking and conversion reporting systems aligned with ProgressPlay’s back-office.

2️⃣ Affiliate Program Development

• Built a dedicated affiliate portal supporting 100s of affiliates with real-time stats and custom links.
• Created over 100 bespoke landing pages for affiliate campaigns and A/B testing.
• Designed affiliate toolkits — banners, reviews, dynamic landing templates, and bonus feeds.
• Recruited affiliates via email outreach, iGB Affiliate, and targeted LinkedIn campaigns.

3️⃣ SEO & Organic Growth

• Conducted extensive keyword research across casino, bonus, and slot verticals.
• Implemented technical SEO, schema markup and optimised site structure for scale.
• Built a sustainable backlink strategy through outreach, guest posts and affiliate reviews.
• Result: thousands of organic players delivered directly via SEO.

4️⃣ PPC Campaign Management

• Launched paid search and display campaigns across Google Ads and Bing Ads.
• Deployed geo-targeted ad sets optimised for UK and tier-1 EU markets.
• Optimised ads for player LTV and cost-per-FTD efficiency.
• Result: hundreds of new depositing players per month from PPC channels alone.

5️⃣ Conversion Optimisation & Analytics

• A/B tested multiple funnel and registration journeys.
• Integrated heatmapping and analytics to identify friction points.
• Delivered higher conversion rates from both organic and paid traffic.

6️⃣ Exit & Sale

• Scaled Ace Lucky Casino to over 10,000 verified FTDs within operational lifetime.
• Sold the brand and player base to another casino marketing agency after proven success.

Results

• 10,000+ First-Time Depositors (FTDs) generated through SEO, PPC and affiliates.
• 1,000+ game reviews created for sustained organic traffic growth.
• 100+ affiliate landing pages built and distributed.
• Hundreds of active affiliates recruited and retained.
• Full sale of the brand and player base following consistent revenue delivery.

Tech Stack & Tools

• ProgressPlay White-Label Platform
• WordPress CMS · Google Ads · Bing Ads
• Google Analytics 4 · Search Console · Hotjar
• Affiliate Tracking Software · A/B Testing Tools
• SEO Toolkit: SEMrush · Ahrefs · Screaming Frog

What We Delivered

• Full casino brand build under ProgressPlay.
• Scalable SEO and content ecosystem.
• Paid search strategy delivering consistent FTDs.
• End-to-end affiliate program creation and management.
• Successful brand exit with proven ROI and acquisition metrics.

Want Results Like This?

If you’re an iGaming operator or affiliate brand looking to launch or scale a casino platform, book a free consultation or explore our Casino Marketing and SEO services with Milton Keynes Marketing.

Golden Palace Case Study

Case Study: Golden Palace — Expanding Brand Reach Through TV Media Buying & Sports Sponsorship

Client: Golden Palace — Online Casino & Entertainment Brand
Services: TV Media Buying · Sponsorship Activation · Creative Production · Campaign Strategy · European Event Partnerships
Website: www.goldenpalace.com
Location: United Kingdom & Europe

Client Overview

Golden Palace is a leading online casino brand operating across the UK and Europe, offering slots, live dealer games and sports betting. Competing in a highly saturated market, the brand sought to enhance visibility, credibility and player acquisition through large-scale media exposure. They partnered with Milton Keynes Marketing to plan, produce and deliver an integrated TV and sponsorship strategy that would elevate their presence on mainstream and sports channels.

The Challenge

• Highly competitive iGaming market with limited above-the-line brand awareness.
• Fragmented advertising regulations across the UK and EU requiring compliant execution.
• Need for high-impact TV sponsorships capable of driving trust and brand recall.
• Desire for consistent creative assets across broadcast, digital and social channels.
• Requirement for measurable ROI on TV spend and sponsorship investments.

Objectives

1. Design and execute a compliant TV media buying plan targeting key sporting audiences.
2. Produce sponsorship creatives and broadcast idents that clearly align with Golden Palace’s brand identity.
3. Secure event and sports sponsorships across the UK and mainland Europe.
4. Drive measurable increases in player acquisition and brand awareness.
5. Build a scalable framework for future TV and event marketing campaigns.

Strategy & Approach

1️⃣ TV Media Buying & Campaign Planning

• Conducted in-depth audience research to identify high-value time slots and sports channels.
• Negotiated national and regional TV placements delivering optimal reach-to-cost ratio.
• Deployed a balanced mix of sponsorship idents, 30-second commercials and bumpers.
• Managed compliance reviews and Clearcast approvals to meet UK GC and ASA standards.
• Result: consistent exposure during peak sporting programming and entertainment slots.

2️⃣ Creative Production & Sponsorship Assets

• Scripted, storyboarded and produced multiple broadcast-quality TV idents.
• Developed animated and live-action variants optimised for different channels.
• Delivered integrated campaign packages for broadcast, YouTube Ads and social reels.
• Maintained continuity of brand visuals across on-air, digital and event materials.

3️⃣ Sponsorship Activation & Event Partnerships

• Secured sports sponsorships in football, darts and esports sectors across the UK and Europe.
• Managed activation logistics, branding deliverables and post-event PR amplification.
• Coordinated cross-channel promotion integrating broadcast, influencer and social exposure.
• Built strong regional presence and goodwill through community and event visibility.

4️⃣ Measurement & Optimisation

• Implemented tracking of uplift in direct traffic, search impressions and sign-ups during campaign periods.
• Delivered post-campaign analysis with reach, frequency and cost-per-impact metrics.
• Used insights to optimise future creative rotations and budget allocation.

Results

• Significant increase in UK and EU brand awareness, verified by traffic and search demand uplift.
• Prime-time exposure through multiple sponsorship partnerships and TV placements.
• High engagement rates from creative assets reused across online and social campaigns.
• Strengthened Golden Palace’s positioning as a trusted, entertainment-focused casino brand.

Tech Stack & Tools

• TV media planning and buying platforms (BARB data, Clearcast compliance)
• Adobe Creative Suite · After Effects · Premiere Pro for TV creative production
• YouTube Ads Manager · Meta Business Suite for digital adaptation
• Google Analytics 4 · Brand Lift tracking

What We Delivered

• Fully-managed TV media buying strategy from planning to execution.
• Production of all broadcast creatives and sponsorship idents.
• Multi-market sports and event sponsorship activations across the UK & Europe.
• Unified creative framework boosting brand consistency and awareness.
• Proven ROI from compliant, data-driven media investments.

Want Results Like This?

If you’re an iGaming or entertainment brand looking to expand reach through TV, sponsorships and creative media, book a free consultation or explore our Casino Marketing services with Milton Keynes Marketing.

Oddsmart Case Study

Case Study: Oddsmart — A Fully-Automated Matched-Betting Platform Built from the Ground Up

Client: Oddsmart — Matched Betting & Sports Tools Platform
Services: End-to-End Platform Development · React Frontend · WordPress CMS · OpenAI & ChatGPT Integration · Live Odds Feeds · Design & Content · CRM Automation · Email Marketing · Social Media Automation
Website: www.oddsmart.co
Location: United Kingdom

Client Overview

Oddsmart is a next-generation matched-betting platform created to help users find profitable opportunities across UK bookmakers and exchanges in real time. The brand needed a complete digital ecosystem — combining automation, live odds data, AI-powered content, and bespoke calculators — to deliver accurate betting insights and a seamless user experience.

The Challenge

• No existing infrastructure — the platform had to be designed, branded and engineered from scratch.
• Requirement for live sports betting feeds and intelligent matching algorithms.
• Need for over 30 bespoke calculators and tools covering casino, sports and betting strategies.
• Complex multi-channel automation (emails, social media, content publishing).
• Requirement for an integrated email CRM system with hundreds of dynamic sequences.
• Must combine performance, reliability and compliance within one scalable tech stack.

Objectives

1. Build an end-to-end matched-betting platform capable of serving real-time data feeds.
2. Design and write all web content, branding and user interface assets.
3. Integrate ChatGPT & OpenAI for automated content creation and customer communication.
4. Develop a suite of 30+ calculators for sports, casino and matched-betting tools.
5. Build a complete email CRM with > 100 transactional and promotional messages.
6. Deliver a fully automated social media and content marketing system.

Strategy & Approach

1️⃣ Platform Architecture & Development

• Designed a custom React frontend integrated with a WordPress CMS for blog and admin control.
• Engineered APIs pulling live bookmaker and exchange odds feeds into the user dashboard.
• Implemented real-time matching logic to highlight near-guaranteed betting opportunities.
• Optimised performance via caching layers, database tuning and modular React components.

2️⃣ Design & Content Creation

• Delivered full brand identity, UX/UI design system and responsive layout.
• Produced all on-site content and educational resources explaining matched-betting concepts.
• Wrote 100 000 + words of original SEO-optimised content across calculators, guides and FAQs.
• Added E-E-A-T signals (authorship, transparency, compliance messaging).

3️⃣ Bespoke Calculators & Tools

• Built 30+ interactive betting calculators for:
  • Accumulator, Each-Way Bet, Extra-Place, Lay Bet, EV Simulators, etc.
• Each calculator coded for real-time computation and seamless UX.
• Integrated fractional, decimal and US odds formats + advanced result logic.

4️⃣ Email CRM & Automation

• Implemented full-stack CRM using custom API logic.
• Designed 100+ automated email sequences for onboarding, training, promotions and renewals.
• Dynamic segmentation based on user behaviour and subscription type.
• Integrated analytics for open/click/conversion tracking.

5️⃣ AI & Content Automation

• Connected OpenAI and ChatGPT APIs for automatic content generation and user support.
• Automated blog and social publishing for daily educational posts.
• Created an internal content scheduler for WordPress, Facebook, X (Twitter) & LinkedIn.

6️⃣ Social Media & Marketing Suite

• Built a live social media automation dashboard posting across platforms with tracking.
• Added AI-driven caption generation, keyword tagging and performance reporting.
• Ensured 24/7 content output with minimal manual input.

Results

• Complete platform delivered from concept to launch.
• Fully automated ecosystem handling content, CRM, social and marketing.
• 30+ custom betting tools enhancing user engagement and retention.
• Live odds integration enabling real-time matched-betting opportunities.
• 400 %+ growth in organic visibility within the first months post-launch.
• Seamless cross-platform automation saving hundreds of staff hours per month.

Tech Stack & Tools

• React · Node.js · WordPress · OpenAI API · ChatGPT Integration
• LiteSpeed Hosting / CDN / NVMe
• Google Analytics 4 · Search Console · Email CRM API
• Custom odds feeds · Affiliate integration · Social automation suite

What We Delivered

• End-to-end platform build and deployment.
• 30+ bespoke sports & casino calculators.
• Fully automated CRM and marketing stack.
• Live odds data feeds and real-time bet-matching.
• Complete content, design and AI automation strategy.

Want Results Like This?

If you’re building a SaaS, betting or affiliate platform and want an automated, scalable solution, book a free consultation or learn more about our Web Development, Social Media Automation and SEO services with Milton Keynes Marketing.

Best Of Bets Case Study

Best Of Bets Case Study — Higher Rankings, Better Conversions & Automated Sports Content

Client: Best Of Bets — Sports Betting & Tipping Platform
Services: Technical SEO · Website Redesign · Automated Content Marketing · Social Media Automation (Facebook & Instagram)
Website: www.bestofbets.com
Location: United Kingdom

Client Overview

Best Of Bets is a UK-based sports betting and tipping website offering news, previews, and odds comparison for football, horse racing, and other major sporting events. They partnered with Milton Keynes Marketing to strengthen their SEO performance, streamline content delivery, and boost their on-site conversion rates from both organic and social traffic.

The Challenge

• Technical SEO limitations preventing full indexation and ranking potential.
• Manual content publishing process slowing down daily sports updates.
• Inconsistent social media presence across Facebook and Instagram.
• Low click-out conversion rates to bookmaker partners.
• Site design lacking clear CTAs and engagement triggers.

Objectives

1. Resolve all technical SEO and indexation issues.
2. Increase keyword visibility and organic sessions month-on-month.
3. Automate content marketing across Facebook, Instagram and WordPress.
4. Redesign the site to improve on-site and outbound conversion rates.
5. Achieve a measurable ROI uplift within the first quarter post-launch.

Strategy & Approach

1️⃣ Technical SEO & Ranking Improvements

• Comprehensive crawl audit to identify duplicate URLs, missing tags, and slow pages.
• Fixed canonical issues, sitemap structure, and schema markup errors.
• Improved Core Web Vitals and mobile responsiveness.
• Strengthened internal linking and added structured data for betting previews.
• Result: rapid improvement in keyword rankings and increased Google visibility within weeks.

2️⃣ Website Redesign

• Modernised homepage and article templates with clearer CTA hierarchy.
• Optimised content layout for sports previews, tips, and odds comparisons.
• Introduced conversion-optimised “Click to Bet” and “Compare Odds” buttons.
• Improved navigation and reduced bounce rate through faster load times.
• Result: higher on-site engagement and 40 %+ increase in click-out conversions.

3️⃣ Automated Content Marketing

• Built an automated publishing system linking WordPress → Facebook → Instagram.
• Integrated AI-assisted content scheduling for daily posts and previews.
• Ensured consistent branding, hashtags, and campaign tracking across platforms.
• Result: streamlined marketing workflow and increased reach with minimal manual input.

Results

• Significant uplift in organic traffic and top-page keyword rankings within three months.
• Strong ROI from SEO and design improvements.
• 40 %+ improvement in outbound conversions to affiliate partners.
• Consistent daily content output through automation tools.
• Enhanced audience engagement across social platforms and website.

Tech Stack & Tools

• WordPress CMS · Google Search Console · GA4 · Core Web Vitals Optimisation
• Facebook & Instagram APIs for automated posting
• SEO schema implementation for articles & sports previews
• Cloud hosting and CDN integration for site speed

What We Delivered

• Technical SEO audit and complete optimisation.
• Re-designed website built for performance and conversion.
• Fully automated content publishing across key social channels.
• Higher visibility, traffic, and revenue for Best Of Bets within months.

Want Results Like This?

If you’re an affiliate, publisher or sports betting brand looking to grow traffic and conversions, book a free marketing audit or learn more about our SEO, PPC and Automation services with Milton Keynes Marketing.

Baby Republic Case Study

Case Study: Baby Republic — Explosive eCommerce Growth Through SEO, Content, YouTube & Affiliate Marketing

Client: Baby Republic · Toy & Gift Wholesaler
Services: Technical SEO · Content Creation · YouTube Channel Launch · Wholesale & Retail Web Builds · Google Ads · Affiliate Program Management
Websites: www.babyrepublic.co.uk · www.simplytoys.co.uk · shop.elfontheshelf.co.uk
Location: United Kingdom

Client Overview

Baby Republic is a fast-growing toy wholesaler supplying retailers nationwide. They also operate consumer-facing brands — Simply Toys and the official Elf On The Shelf UK store — serving both B2B and B2C audiences. They approached Milton Keynes Marketing to consolidate their digital strategy across SEO, content, paid media and affiliate channels.

The Challenge

• Limited organic visibility and technical SEO issues on legacy sites.
• Weak ranking for the competitive keyword “Elf On The Shelf”.
• Separate wholesale and retail sites lacking coherent branding or analytics integration.
• High Google Ads CPL (cost per lead) and no structured remarketing.
• No centralised affiliate program to leverage influencer reach.
• Under-utilised YouTube and content potential in a visual, seasonal market.

Objectives

1. Fix technical SEO and indexation issues across all domains.
2. Achieve top-3 ranking for “Elf On The Shelf” within 12 months.
3. Build distinct wholesale (Baby Republic) and retail (Simply Toys) websites.
4. Reduce Google Ads CPL by > 75 %.
5. Launch an affiliate program to recruit 2 000 + publishers and influencers.
6. Grow organic traffic and brand awareness via YouTube and content.

Strategy & Approach

1️⃣ Technical SEO & Content Expansion

• Complete crawl and technical audit for Elf On The Shelf site.
• Fixed indexation, canonical, schema and internal link issues.
• Created a content calendar covering gift guides and seasonal keywords.
• Added rich media content and structured data for products and FAQs.
• Achieved page-2 to page-1 movement on core keywords within 3 months.

2️⃣ Website Development (Wholesale & Retail)

• Built a bespoke B2B wholesale portal for Baby Republic — complete with tiered pricing and bulk ordering.
• Designed a user-friendly retail store under the Simply Toys brand for direct sales.
• Implemented cross-site tracking and data layer integration for analytics.

3️⃣ Google Ads Optimisation

• Re-structured search campaigns by intent and product line.
• Introduced shopping ads and dynamic remarketing for seasonal peaks.
• Implemented conversion tracking and negative keywords to cut waste spend.
• Reduced Cost Per Lead by 80 % within six months.

4️⃣ YouTube Channel Launch

• Developed the official Baby Republic YouTube channel featuring short-form toy demos and seasonal videos.
• Integrated videos into retail pages and ads for enhanced engagement.
• Reached thousands of target parents and retailers in the first quarter.

5️⃣ Affiliate Program Build & Management

• Set up affiliate tracking software and landing pages.
• Recruited and onboarded 2 500 + affiliates across the UK and Europe.
• Designed automated email flows for recruitment and promotion.
• Delivered steady monthly referral sales from partners and bloggers.

Results

• Organic traffic up 400 % year-on-year.
• Elf On The Shelf ranked # 2 UK for target keyword within 12 months.
• Cost Per Lead down 80 % through Google Ads optimisation.
• Successful launch of Baby Republic (wholesale) and Simply Toys (retail) websites.
• Over 2 500 active affiliates recruited and managed.
• Rapid growth of YouTube channel and brand visibility.

Tech Stack & Tools

• WordPress / WooCommerce · GA4 · Search Console · Google Ads · YouTube Studio · Affiliate Platform (SaaS)
• SEO schema and structured data · Retail & Wholesale site integrations
• Cross-domain tracking · High-performance hosting stack

What We Delivered

• Technical SEO foundation that quadrupled traffic.
• Dual-brand web architecture for wholesale & retail sales.
• Drastically improved Google Ads performance and ROI.
• Multi-channel content & video strategy driving awareness.
• Scalable affiliate marketing ecosystem with thousands of partners.

Want Results Like This?

If you’re a wholesale or eCommerce brand looking to scale SEO, PPC and affiliate growth, book a free marketing audit or learn more about our SEO, PPC and Affiliate Marketing services with Milton Keynes Marketing.

Your Cleaner Home Case Study

Case Study: Your Cleaner Home — More Local Leads Through Web Design, SEO, PPC & Automation

Client: Your Cleaner Home — Domestic & Commercial Cleaning Services in Milton Keynes
Services: Website Redesign · Local SEO · Google PPC · Directory Backlinks · Social Media Automation · Video Marketing
Location: Milton Keynes, Buckinghamshire

Client Overview

Your Cleaner Home is a locally owned cleaning business based in Milton Keynes, providing domestic, end-of-tenancy and commercial cleaning services across Buckinghamshire. The company wanted to modernise its online presence, attract more leads from Google, and manage its marketing channels more efficiently.

The Challenge

• Outdated website design and weak user-experience on mobile.
• Low organic visibility for key local search terms (cleaner Milton Keynes, end-of-tenancy cleaning, etc.).
• Limited digital advertising performance and no conversion tracking.
• Manual posting across social media with inconsistent branding.
• Lack of backlinks and local directory authority compared to competitors.

Objectives

1. Redesign and rebuild the website to boost conversion and credibility.
2. Improve local SEO visibility across Milton Keynes and surrounding areas.
3. Launch and optimise Google Ads campaigns for local lead generation.
4. Automate social posting across Facebook, Instagram and LinkedIn.
5. Build a base of high-quality directory backlinks for local authority.
6. Create brand videos to use across paid & organic channels.

Strategy & Approach

1️⃣ Website Redesign

• Modernised WordPress layout with service-specific landing pages.
• Integrated clear CTAs (“Get a Quote”, “Book a Cleaner Today”) throughout.
• Optimised for Core Web Vitals, responsive design and accessibility.
• Added trust features — reviews, accreditations, and local imagery.

2️⃣ Local SEO Optimisation

• On-page keyword mapping for Milton Keynes cleaning company terms.
• Meta titles, schema markup, internal linking, and geo-targeted service pages.
• Setup and optimised Google Business Profile with reviews & UTM tracking.
• Built directory citations and backlinks to increase domain authority.

3️⃣ Google Ads (PPC) Campaigns

• Created Search + Local Services Ads targeting Milton Keynes.
• Wrote compelling ad copy focused on quick quotes & same-day availability.
• Installed conversion tracking (forms + calls + Google Leads).
• Delivered steady enquiries at an efficient cost-per-lead.

4️⃣ Video Marketing

• Produced short promotional videos for social & Google Ads campaigns.
• Used testimonial and “before/after” clips to build credibility.
• Improved brand recall and engagement rates on Meta & YouTube.

5️⃣ Social Media Automation

• Connected Instagram, Facebook & LinkedIn to automated posting.
• Scheduled branded content from a single dashboard.
• Freed up the client’s time while maintaining consistent activity.

Results

• Significant increase in organic website traffic and enquiries.
• Improved Google Ads ROI with strong local lead flow.
• Enhanced local brand visibility across search & social.
• Reduced admin time through automated posting.
• Noticeably higher conversion rate from both SEO & PPC visitors.

Testimonial

“Christian & the team have done lots of work for us including updating our website, SEO, Google PPC & Google Local Leads & have done a great job. I can’t recommend them highly enough.”
— Adam Devereux, Owner, Your Cleaner Home

Tech Stack & Tools

• WordPress (SEO-tuned) · GA4 · Search Console · Google Ads · Meta Business Suite
• LocalBusiness schema · Google Business Profile · Hootsuite-style automation
• YouTube & Reels video ads · Directory backlink campaign

What We Delivered

• Fresh, high-converting website redesign.
• Improved local search rankings for Milton Keynes cleaning company terms.
• Consistent lead generation through PPC & Google Local Services.
• Time-saving automation of social channels.
• Brand-building video assets that reinforced trust.

Want Results Like This?

If you’re a local service business in Milton Keynes looking to grow your enquiries and online visibility, book a free marketing audit or learn more about our SEO, PPC and Social Media Automation services.

Miihaus Case Study

Case Study: More Local Enquiries with Better Web Design, Local SEO & Faster Hosting

Client: Miihaus — Property surveyors in Milton Keynes
Services: Website design upgrade, Local SEO, Managed hosting migration (high-performance server)
Location: Milton Keynes, Buckinghamshire

Client overview

Miihaus is a locally respected surveyor serving homeowners, landlords and developers across Milton Keynes and nearby Buckinghamshire areas. The firm needed a site that reflected their professional standards, loaded fast on mobile, and converted more of their local visitors into enquiries.

The challenge

• Outdated design that didn’t reflect the brand’s quality or trust signals.
• Inconsistent local SEO visibility for key service and area pages.
• Slow hosting impacting Core Web Vitals and conversion rates.
• Lack of clear conversion paths (contact forms, phone/email CTAs, quote prompts).

Objectives

1. Modernise the website UX/UI and clarify service propositions.
2. Improve local search visibility across Milton Keynes and surrounding areas.
3. Reduce load times and improve stability with a faster hosting stack.
4. Increase enquiry volume and on-site conversion rate.

Strategy & approach

1) Website design upgrade

• Reworked information architecture and navigation for clearer service discovery.
• Introduced trust elements (qualifications, accreditations, reviews) above the fold.
• Sharper service pages with scannable sections and strong CTAs.
• Accessibility and mobile-first layout refinements (fonts, contrast, spacing).

2) Local SEO optimisation

• Keyword & intent mapping for core services + “Milton Keynes” and nearby locales.
• On-page SEO: titles, H1/H2s, meta descriptions, internal linking, image alt text.
• Local landing pages for high-intent searches (e.g., RICS surveys Milton Keynes).
• Technical fixes (schema, canonical hygiene, XML sitemap, robots.txt checks).
• Google Business Profile enhancements: categories, services, Q&A, UTM tracking.

3) High-performance hosting migration

• Moved Miihaus to our LiteSpeed-optimised server (NVMe, HTTP/2/3, server-level caching).
• Implemented page caching, image compression (WebP/AVIF), and CDN integration.
• Hardened security/WAF and uptime monitoring; daily off-site backups.

4) Conversion-rate improvements

• Clear primary CTA in the header and service pages (“Get a Quote”, “Request a Survey”).
• Short, mobile-friendly forms with validation and thank-you tracking.
• Added phone/email quick actions and trust proof near CTAs.
• Event & goal tracking (Analytics) to measure enquiry sources.

Results

• Significant increase in organic enquiries from Google searches in Milton Keynes.
• Improved on-site conversion rate thanks to clearer CTAs and faster pages.
• Faster, more reliable site performance and better Core Web Vitals scores.

If you’d like, we can add before/after charts here (GA4/GBP) once you’re happy to publish the visuals.

Testimonial

“**Switching my web hosting to Christian last year was one of the best business decisions I’ve made. My enquiry levels have shot up, and I’m generating more business and seeing a far greater local presence than ever before. I’m absolutely delighted with the results… 🙂

I thoroughly recommend his services, and look forward to continuing growing my business working with Milton Keynes Marketing.**”
— Stefan Tanio, Owner, Miihaus

Tech stack & tools

• WordPress (performance-tuned) + LiteSpeed cache
• NVMe hosting, HTTP/2/3, server-level caching, CDN
• GA4, Search Console, Google Business Profile
• LocalBusiness & Service schema; XML sitemaps; robots.txt verified

What we delivered

• Modernised, mobile-first site that reflects Miihaus’s expertise
• Robust local SEO foundations and content structure
• High-performance hosting and security hardening
• Measurable uplift in organic enquiries and conversion

Want results like this?

If you’re a local service business in Milton Keynes and want more enquiries from Google, book a free audit or learn more about our SEO, PPC and Web Design services.