Overview

About mTraction Enterprise

Affle’s mTraction Enterprise (mE) BU helps businesses go online through platform-based app development services that enable fast-growing startups & giant enterprises to solve complex business challenges through mobility solutions.

Affle, a global technology company headquartered in Singapore, has a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to increase returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud.

Affle India completed its IPO in India on 08.08.19 and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore-based promoter for Affle India, and its investors include Microsoft, D2C (An NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company (BCCL), amongst others.

What clients say

Review Analytics of mTraction Enterprise

Every review is verified through Goodfirms before it's published.

4.13 Verified Reviews
Quality4.0
Schedule & Timing4.3
Communication4.3
Overall4.0
Review Summary
Summarized from 3 verified reviews · Updated August 2026
mTraction Enterprise has delivered iOS app development and integrated website solutions at competitive costs. Clients highlight the team's flexibility and strong communication throughout engagements. The company is noted for its dedication to quality and innovative approach to project delivery.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of mTraction Enterprise
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What reviewers mention most

Rajendra Sharma, Marketing Manager at IT FirmVerified Review
Posted on Feb 14, 2020

"Their dedication and innovation towards what they deliver are impeccable."

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Mobile App Development

The app found success in the US and Southeast Asian markets, and Affle Enterprise is now working on creating an updated version. The team communicates on a daily basis, keeping all parties updated on changes.

Sudhir Syal
Sudhir Syal, CEO at BookMyShow IndonesiaVerified Review
Posted on Apr 27, 2018

Delivered well at a good cost

Overall rating4.0
Quality4.0
Communication4.0
Schedule & Timing5.0
Mobile App DevelopmentApp Designing (UI/UX)E-commerce Development

We were referred to them, found them to be communicative, resourceful and flexible at the right price - which is what we were seeking

Adam Green
Adam Green, Founder & CEO at Stylematch Pty LtdVerified Review
Posted on Jun 7, 2017

IOS App Development & Integrated Website

Overall rating3.0
Quality3.0
Communication4.0
Schedule & Timing3.0
Mobile App DevelopmentWeb Development

The quality of development early on was not good. I had to request a change in developer... then the quality improved. However, I then had our code 'analyzed' back in Australia and overall it was very poorly written poor SQL queries and web services performance. Nice company and people nice to deal with - however, my experience was the development quality was average when benchmarked to local talent. We had to re-write all our SQL dbase queries and some key web services. So in terms of value for money - by the time we had to re-write our code - the cost benefit is questionable vs local development services.

Focus

Service Focus of mTraction Enterprise

How the team's effort is distributed across services.

70%10%10%

Industries Focus

20%20%20%10%10%10%

Client Focus

Small Business25%
Medium Business40%
Large Business35%
Selected Work

Client Portfolio of mTraction Enterprise

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Food & Beverage13%
eCommerce13%
Healthcare38%
Telecommunications13%
Other Industries13%
Legal & Compliance13%
Major industry focus
Healthcare

Project Cost

Not Disclosed63%
$10001 to $5000038%
Common project cost
Not Disclosed

Project Timeline

1 to 25 Weeks63%
51 to 100 Weeks38%
Typical timeline
1 to 25 Weeks

Clients: 18

McKinsey & CompanyAmazonBookMyShowCanadian Aviation ElectronicsAirtel Digital TVOLXEtihad AirwaysBMWCocaColaBCCIEZ-LinkStar AgribazaarIDEX CorporationMuthoot FinCorp LtdUSV Pvt LtdLand Transport AuthorityVideocon D2HSpectra

Portfolios: 8

Where we are

Locations (1)

Offices where mTraction Enterprise operates.

Headquarter
Singapore

Singapore

100 Pasir Panjang Road, #06-07 Singapore
Singapore, Singapore 118518
+6589087518