Net Solutions

Small businesses have limited resources to deploy when they start competing in the online business race. Nowadays, the online ecosystem is packed, meaning the competition is very high. So, small businesses need to make a lot of strategic moves to stand out and get traction. 

The first step should be website development – this needs rich research qualities for product/service plan, search volume research and the best e-commerce building platform. As small businesses have budget constraints so they cannot manage the cost of a team of developer, designer, planner and quality assurance. 

To cut down on such expenses, it is highly recommended that you make use of website building platforms such as Shopify, Selz, Squarespace, Wix etc with a minimal upfront cost. 

Once the website is ready and functional – you need to get people to find you and your products. For that, you need effective SEO in place. This will accelerate the conversion by infusing brand awareness and by turning the top-of-the-funnel traffic into quality leads/customers.

Next, you can leverage on Google/Facebook Ads – to reach the target audience with personalised offerings. A hybrid of PPC and SEO can help achieve your revenue goals. You can try them both in the initial 3-4 months to find out what works best. For this, you can either hire an expert agency or build an in-house team. 

Since it’s a small business, I would suggest you hire an agency – it saves you from the trial and error phase. Agency has an expansive knowledge about how things work as they work with multiple clients. 

Once you start getting traffic on your website – it is vital to evaluate the percentage of cart abandonment. Various website platforms provide Business Intelligence and Analytics which can help you identify the bottlenecks and gaps of your website. It is crucial to manage the abandoned cart with effective email marketing tactics. 

Make sure the website has a very simple design – as simple that a non-tech-savvy person can also use it. Keep the designs minimalist, CTA effective, add faster and secured payment gateways, publish social proofs and make the sign-in process easy. 

Use digital marketing to reach your audience on platforms like Facebook, Instagram, Twitter and Pinterest. Personalise every users’ experience with marketing personas. And last, optimize the website for mobile. Research predicts that more than 53% of the shopping will happen on mobile by 2021. So, it is of paramount importance that your website is mobile-friendly. 

Final words

I hope the aforementioned tips will be of help and provide you with valuable insights as to how to go about it.