New Perspective Design

At New Perspective Design, we believe that every project should reflect not just a brand — but an experience. Our recent collaboration with Vertical Graphics, a company specializing in high-quality wall printing, gave us the perfect canvas to do just that.

The brief was clear: build a website that feels as immersive and visually captivating as their work looks in real life. That meant going beyond a standard online portfolio and creating something that pulls users in from the first scroll.

Tailored from the Ground Up: A Custom Design Approach

We don’t work off templates — and this project was no exception. The site was designed from scratch to reflect Vertical Graphics’ unique blend of creativity and precision. Every layout decision, from spacing to hierarchy, was made with one goal: to put the work front and center.

We structured the homepage to act as a visual overview of the brand, teasing the deeper content across pages like Services, How It Works, FAQ, and Galleries. This approach keeps the site intuitive while still rich in information, which is especially important for a business like Vertical Graphics that caters to both creative and corporate markets.

The Original Novelty Sweets, a Cape Town-based confectionery wholesaler with an incredible history, is a trusted name for nostalgic treats loved by generations. However, their website’s poor performance was holding them back from leveraging digital marketing to grow their brand. They turned to New Perspective Design to address these challenges and create a solid foundation for their online growth.

The Challenge:

• A slow, cumbersome website that caused high bounce rates, especially for mobile users.

• Hosting issues that severely impacted website performance and user experience.

• Lack of streamlined functionality for wholesalers and retail customers, including pricing and shipping modules.

• Building trust and brand awareness in a competitive market.

• Limited engagement and visibility on social media platforms like Facebook and TikTok.

Our Approach:

1. Website Optimization and Hosting Migration:

   • Conducted a detailed analysis and identified hosting as the primary bottleneck.

   • Migrated the website to our specialized hosting package designed for resource-intensive e-commerce stores.

   • Optimized website speed to significantly improve performance for desktop and mobile users.

2. E-commerce Enhancements:

   • Implemented custom shipping modules tailored to the client’s logistics needs.

   • Added separate logins for wholesale and retail customers, with dynamic pricing to accommodate both audiences.

   • Streamlined the checkout process to address bottlenecks and improve conversions.

3. Social Media Strategy:

   • Launched a targeted competition on Facebook and TikTok to re-engage customers and boost brand awareness.

   • Focused on user-generated content, encouraging followers to share their favorite products and experiences.

   • Grew their TikTok following by showcasing fun, snack-related content that resonated with a younger audience.

   • Resulted in an impressive 77 Google reviews, which were displayed on the website using the Google Places API to build trust.

4. Trust-Building Campaign:

   • Leveraged the reviews and social media engagement to create a narrative of reliability and quality, enhancing the brand’s reputation.

We've made shopping for your favorite wines even easier! By seamlessly integrating PayPal, customers can now make secure and hassle-free payments, ensuring a smooth shopping experience from start to finish.

Custom Shipping Fees: No more surprises at checkout! We've implemented custom shipping fees that are tailored to your location, ensuring fair and transparent pricing for all Vera Winery customers.

Flow Inventory API: Managing an online store has never been this effortless! With the Flow Inventory API integration, Vera Winery can now efficiently handle their inventory, from tracking stock levels to managing orders—all in one centralized place.

Multilingual Translation: We've expanded Vera Winery's reach by incorporating multilingual translation features. Customers from around the world can now explore the website in their preferred language, making it a truly global experience.

Fully Automated Online Store:

Our team has transformed Vera Winery's website into a fully automated online store. From order processing to inventory management, everything is streamlined, allowing the team to focus on what they do best—crafting exceptional wines.

https://www.newperspectivestudio.co.za/

A Custom RFQ Coin Store Designed for Jardine’s Gallery by New Perspective Design

New Perspective Design, a South African digital agency known for its clean code, speed-focused builds, and conversion-minded design, recently developed a fully custom WordPress-based RFQ platform for Jardine’s Gallery — one of the country’s most respected rare coin and numismatic dealers.

The result is a high-performance, visually refined platform that celebrates history while delivering modern functionality.

Elegant Branding for a Legacy-Driven Business

Jardine’s Gallery specializes in rare coins, historical banknotes, bullion, and limited-edition collectibles — products that demand an elevated aesthetic. New Perspective Design carefully crafted a visual identity around a navy blue, gold, and white color palette. This combination evokes a sense of prestige, reliability, and heritage — exactly what collectors are looking for in a trusted dealer.

The typography and UI layout were kept understated but precise, allowing the product visuals to speak for themselves. Smooth transitions, hover effects, and micro-interactions were applied tastefully to enhance user experience without clutter or delay.

New Perspective Design implemented:

• 🔧 Advanced Custom Fields with Conditional Logic
  The admin panel is tailored to allow the client to publish or update items without ever touching a line of code — while retaining strict design consistency.

• 📬 Automatic Email Workflows
  When users submit RFQs, automated emails and notifications are triggered both to the client and the collector. No lag, no missed leads.

• 📊 User Dashboard and Account History
  Logged-in customers can track quote requests and revisit past items — a major UX win for serious collectors managing multi-item interests.

• ⚡ Lean Code = Lightning Load Speeds
  Built for speed from the ground up, the site uses efficient PHP, optimized image delivery, and smart CSS/JS management to deliver sub-2s load times.

Add to that a custom-coded RFQ architecture, and you have a site that doesn’t just look the part — it performs under pressure.

Final Thoughts

New Perspective Design is proud to have partnered with Jardine’s Gallery on this unique project — blending heritage, performance, and flexibility into one cohesive digital experience. This wasn’t just a website; it was a digital showroom built for connoisseurs and collectors alike.

https://www.newperspectivestudio.co.za/

Building JD Chartered Accountants’ Website – Designed & Developed by New Perspective Design

At New Perspective Design, we’ve always believed good web design goes beyond looks—it should feel like it fits. That’s exactly what we aimed for when we built the website for JD Chartered Accountants, a Pretoria-based firm offering financial, tax, and legal services.

They needed a site that said, “we’re professional, approachable, and know our stuff”—without overcomplicating things. So we kept the interface clean, modern, and fast. No bloated templates. Just thoughtful design, smart development, and a little Pretoria flair.

Design That Doesn’t Shout—It Reassures

We leaned into a deep green colour scheme that feels grounded and trustworthy, paired with clean white space and elegant typography.
The subtle animations help guide the user’s eye, while custom icons make the services easier to digest. Everything was designed to feel calm, focused, and intuitive—exactly how a financial partner should come across.

WordPress Done Properly

The site runs on a fully custom WordPress CMS setup.
No off-the-shelf themes here—just proper development, made to scale. We built:

• A custom lead generation form to help convert visitors into clients

• Responsive layouts that adapt perfectly across mobile, tablet, and desktop

• Structured content blocks for services, so the site’s easy to expand as the business grows

We also made sure contact buttons, call-to-actions, and email links are right where users need them—because Pretoria clients don’t have time to hunt around.

SEO That Works Behind the Scenes

We didn’t just focus on how it looks—we baked SEO into every part of the site.

• Meta tags, titles, headings, and URLs were all carefully crafted

• We focused on local SEO to help JD show up for searches in and around Pretoria

• Keywords like web design Pretoria and other relevant terms were used naturally throughout

The result? A fast, clean, professional site that looks sharp, works beautifully, and helps JD Chartered Accountants get found by the right clients.

We’re proud of how this one turned out. It’s simple, solid, and built with purpose—just like a good financial strategy.

If you’re a Pretoria business owner looking for web design that actually delivers, let’s chat. We’re local, we’re hands-on, and we care about getting it right.

Designed & developed by New Perspective Design. Proudly Pretoria.

New Perspective Design partnered with Octodive (Pty) Ltd, a leading Cape Town–based company specializing in underwater hull cleaning and commercial diving, to deliver a complete digital transformation. Octodive required a modern, fast, and trustworthy online presence that reflected their authority in marine ship husbandry and their commitment to environmental sustainability through innovative solutions such as ENVIROCART technology.

The challenge was twofold: creating a website that would communicate highly technical services in a way that was simple and engaging, while also presenting authentic underwater and industrial photography without sacrificing performance. Their previous digital presence lacked clarity and failed to demonstrate the full scope of their expertise, certifications, and sustainability focus.

New Perspective Design addressed these challenges by delivering a fully mobile-responsive, performance-optimized website built with a blue-and-orange brand identity system. We designed a new logo to align with Octodive’s values—blue for trust and reliability, orange for energy and innovation—providing a cohesive visual identity across digital and physical platforms.

The website itself emphasizes clarity and storytelling. We used custom-edited photography and a structured service grid to showcase underwater hull inspection, propeller polishing, mooring inspection, and diving services. Key trust signals such as ISO certification, Lloyd’s Register compliance, and BEE accreditation were integrated prominently to reinforce Octodive’s credibility. A dedicated section highlights the company’s use of ENVIROCART, positioning them as leaders in sustainable marine maintenance.

From a technical perspective, New Perspective Design implemented lean coding practices, image optimization, and speed improvements, ensuring the site loads quickly even in environments with limited connectivity. The design is fully mobile-first, supporting the reality that many decision-makers in the shipping industry operate on the move.

The result is a website that doesn’t just inform—it builds confidence. Octodive now has a digital platform that mirrors their reputation: professional, innovative, and environmentally responsible. Through this project, New Perspective Design once again demonstrated its ability to combine brand identity, technical expertise, and digital storytelling to create solutions that inspire trust and drive business growth.

New Perspective Design executed a full-scale digital transformation for ZwavelStream Clinic, optimizing their online presence across design, SEO, advertising, and social media.

We began by rebuilding the website from the ground up—modernizing the layout, improving user flow, and ensuring full mobile responsiveness. The new design evokes calm professionalism with intuitive navigation, categorized service visibility, and frictionless conversion paths through integrated contact points, staff visuals, and high-impact CTAs such as “Book Mental Health Quiz” and “Take a Video Tour.”

Simultaneously, we launched a comprehensive SEO strategy, performing in-depth on-site optimization and keyword mapping around Gauteng-based mental health search terms. This was supported by off-page SEO and link-building, building domain authority through verified directories and quality backlinks.

Our Google Ads campaign restructure significantly reduced cost per conversion (down to R8.20) while improving both conversion rate (↑4.05%) and total conversions (↑35). Through audience refinement, clearer ad copy, and landing page alignment, we achieved more qualified leads at lower spend.

Complementing this was a social media marketing rollout, focused on destigmatizing mental health, increasing local awareness, and reinforcing credibility. Growth across platforms has been substantial, with a 105.9% rise in organic social sessions and consistent engagement through staff spotlights, quote cards, and awareness campaigns.

Performance Highlights:

• Organic search sessions up 36.2%

• Direct traffic up 25.1%

• Active users up 30.8% (with new users up 240%)

• Average ad conversion rate 22.86%

• Search impressions ↑6.8K YoY, maintaining an average SERP position of 8.9

This cohesive, multi-channel approach has created measurable growth in visibility, engagement, and conversions—positioning ZwavelStream Clinic as a leading mental wellness destination in Gauteng with a patient-first digital experience.

When Brushfly Outfitters approached us, the goal wasn’t just to build a website — it was to capture the soul of fly-fishing. At New Perspective Design, we set out to design a digital space that feels wild, authentic, and alive — a platform that mirrors the untamed beauty of their destinations across Argentina, Seychelles, Tanzania, and beyond.

Our focus was experience-driven layout. We built a custom WordPress structure that allows Brushfly Outfitters to showcase each destination dynamically, using curated imagery, clean typography, and adventure-inspired design elements. Each listing is more than a link — it’s an invitation to explore.

Visually, we leaned into rich photography — fish, rivers, and anglers — anchored by an earthy palette of greens, khakis, and deep blues. Every element was chosen to reflect the calm intensity of the sport. Rugged headlines contrast with minimalist body text, balancing wilderness and sophistication.

Technically, the site runs on a modular system with custom post types, giving flexibility to scale new destinations and stories without restructuring. SEO and mobile performance were equally critical, ensuring the site loads fast and ranks competitively within South Africa web design standards and beyond.

We didn’t stop at design. Our team developed the full brand identity, logo, and tone — aligning the entire aesthetic with Brushfly Outfitters’ promise: Unrivaled Tailor-Made Fly Fishing Experiences Worldwide. The result is a brand that feels grounded yet aspirational, professional yet deeply personal.

For me, this project represents what modern web design in South Africa should be — strategic, story-driven, and built to evolve. A reminder that great design isn’t decoration; it’s immersion.

I’m Juan Preuyt, founder of New Perspective Design, and this is how we bring brands like Brushfly Outfitters to life — where design, adventure, and identity meet on the same line.

Baroka Funerals is a respected national funeral brand in South Africa, known for its compassion, professionalism, and long-standing reputation for dignified service. When they approached New Perspective Design, their goal was to create a digital experience that matched their credibility and visual identity. Despite their strong brand presence offline — through brochures, community outreach, and social media — their previous website failed to reflect the same quality. The design lacked cohesion, the structure overwhelmed visitors with information, and the user journey didn’t encourage engagement or lead generation.

Baroka Funerals needed a modern, intuitive website that would echo their brand’s compassion while simplifying the user experience. They also wanted a platform that could scale with their growth, highlight their wide range of services — including funeral cover, tombstones, memorials, repatriation, and add-on plans — and convert visitors into qualified leads.

Our team built a custom WordPress + Elementor website from the ground up, drawing inspiration directly from their marketing collateral and Facebook presence to maintain brand consistency. Every design element — from the warm orange accents to the soft layout spacing and dignified typography — was chosen to align with Baroka’s identity. We restructured their service architecture into clear, accessible sections, and implemented custom taxonomies for easier backend content management.

On the technical side, we focused on performance, security, and visibility. The new website includes a web application firewall (Wordfence), lazy-loading images, minified assets, and on-demand resource loading to ensure speed and reliability. SEO fundamentals were applied throughout — metadata, image alt text, schema-friendly structure, and well-defined navigation paths. Custom integrations such as WhatsApp chat, regional contact routing, and a streamlined quote system made communication effortless for users across the country.

Since the relaunch, Baroka Funerals has seen remarkable growth, including a 118 percent month-on-month increase in online conversions and stronger visibility across Google search results. More importantly, their website now mirrors their core values — dignity, trust, and care — while providing a seamless, conversion-driven user experience.

Project Description – Busy Bee Bookkeeping (Ireland)
Designed & Developed by New Perspective Design

Busy Bee Bookkeeping approached New Perspective Design to create a complete brand and online presence for their new Ireland-based bookkeeping business. The founders had previously worked with us in South Africa and returned for a full identity-to-website build as they entered a new market.

Unlike traditional accounting brands that lean corporate and conservative, the goal was to create a friendly, memorable, small-business-focused identity. We developed the full brand system from scratch, including logo design, typography, colour palette, bee mascot elements, and a honeycomb-inspired visual language. Subtle animated bees and textured UI details were used to create personality without compromising professionalism.

The website was designed for Irish SMEs and written in clear, jargon-free language. Rather than speaking to accountants, the content reassures the everyday business owner: simple messaging, clean service breakdowns, and approachable calls to action such as “Meet the Hive” and “Bookkeeping, but better.”

The site was built on WordPress with Elementor, with additional custom PHP and JavaScript developed by New Perspective Design. We also implemented an API integration with Engager.app, a bookkeeping practice management platform, allowing clients to securely access their portal directly through the site. The result is a fast, responsive, lightweight build with branded animation and seamless functionality.

What makes this project stand out is the combination of original brand storytelling and practical accounting interface. In a market full of generic blue-and-grey finance websites, Busy Bee feels warm, local, and instantly recognisable. It demonstrates how thoughtful branding and UX can turn a typically “boring” industry into something visually engaging and commercially effective. This was not just a website — it was a full brand birth: identity, messaging, tone, graphics, UX, and development delivered end-to-end by New Perspective Design.

The Al Nurah Qur’an Academy platform is one of the most technically specialised systems engineered by New Perspective Design. The academy needed more than a traditional website — they required a fully custom global teaching infrastructure that could match Qur’an students with mentors anywhere in the world, while respecting cultural guidelines and delivering a seamless scheduling experience across time zones.

Instead of relying on LMS plugins or SaaS services, we built the entire ecosystem from scratch. Core functionality includes a custom scheduling engine that lets teachers create recurring weekly classes. Each class is automatically converted from the teacher’s local timezone into UTC, making it possible for students worldwide to view and book sessions in their own local time. The system also generates unique, private Jitsi meeting links for each weekly class, ensuring secure and frictionless live sessions.

We developed two separate dashboards — one for teachers and one for students — each providing role-specific tools. Teachers can create, edit, and manage weekly lessons, view enrolled students, and access meeting links. Students can search for classes using filters such as day, hour, gender, and chapter. Booking a class triggers fully automated email notifications to both teacher and student, complete with localised times and the private meeting link.

To support peer learning, we built a revision-partner algorithm that matches students based on gender and timezone proximity. We also implemented email verification, role-based access control, hidden admin interfaces, and a clean, calm UI designed around accessibility and spiritual sensitivity.

Built on WordPress, ACF Pro, custom PHP, and Jitsi API integration, this project demonstrates New Perspective Design’s ability to deliver purpose-driven, globally scalable web applications that go far beyond standard theme-based development.

See more of our work: https://www.newperspectivestudio.co.za/