Nextsclick Digital

KAMDAR - 30secs YouTube Video Project made for KAMDAR SDN. BHD in the Clothing & Accessories industry for a B2C audience in 2019 Kamdar is nationwide famous brand is a leading distributor of textile & furnishing products. We work hand in hand to bring out latest Raya clothes collections during this joyful festival seasons greeting. We delivered successfully over 160% views against target to the right audiences who celebrating Raya New Year.

Fujitsu is world famous brand, which is a Japanese multinational information and communications technology equipment and services corporation. We work together to bring out their latest electronic consumer product Blutooth Heaphone to show case and reach out to youth generation via Youtube channel for awarness in new product launching.

Project made for FUJITSU in the Consumer Electronics industry for a B2C audience in 2017

One of the famous Fashion Brands engaged our Performance Marketing team to look into optimizing & maximizing their current e-Commerce sales since 2020 to date. We have successfully achieved the KPI by getting more than 18x ROAS with the right targeting startegy via Social Media Ads.

Challenge

⭕ Fashion industry has been very competitive in the recent years especially from the offline to online e-commerce, not to mention to run ads on the social media platforms.

⭕ Challenge on targeting the right audience with specific group age and interests

⭕ Challenge on media strategy to trigger audience's interests and click to action

Solution

✅ Detailed study on the brand against other possible competitors

✅ A complete marketing funnel & media strategy from brand awareness to a successful transaction

✅ Reach the targeted audience by setting up the targeted inretest, age group, location etc

✅ Continuous ad optimization, retargeting and discovery on new people similar to targeted audience

Impact

✅ Increased in brand awareness and distinctive growth in client's e-Commerce online sales

✅ More than 18x overall ROAS is recorded

Description

One of the famous Local jewelry Brand engaged our Performance Marketing team to look into how to improve their current E-Commerce Sales 2019. 

Challenge

- The client has faced tremendous slow down of their e-commerce sales for the last few months. 

- The products are high ticket items such as Diamonds that can cost easily more than RM2k above. 

- Targeting the RIGHT visitors who can afford to purchase the jewelry. 

- High spending of advertisement but yet see any results from the Google ads. 

Solution

Conversion Rate Optimization 

- We studied the current e-commerce page's UI & UX to understand how to convert better for their high ticket items. 

Data Analytics 

- We studied from products that are hot selling items to how the customer search behaviours. 

SEO 

- We improved the current keywords that been used for better SEO rank for specific products keywords. 

Conversion Tracking 

- Putting the e-commerce conversion code correctly ensure we get the right data to optimise our campaign. 

Search & Display Ads

-  We do in-depth research on the keywords and target audience that we want to show our ads. 

Impact

- The sales started to growing after we took over on 15 July 2019. 

- We had successfully doubled up the sales by 2nd month and will continue to push for higher sales on the coming 3rd month. 

- We believed 30% is Advertising & 70% is how the customer feel when they first land on your e-commerce website. Is about e-commerce sales funnel set up and of course, is all about your Branding to build consumer trust. 

*DO NOT EXPECT THE SAME RESULTS IF YOU NOT WILLING TO INVEST IN BRANDING & ADVERTISING. 

In just 90 days, our team successfully achieved 19,000 leads. Furthermore, we manage to achieve much more with less - 73% lower cost per lead comparing previously done of history records.

Description

Nextsclick Digital was featured in Branding In Asia for one of our client GHL case study for running a successful B2B Facebook Campaign in 2016!

When GHL approached us for a collaboration, our objective is to drive online sales inquiries or sales leads with our professional marketing service for their new product called “AirPOS”. Here's the full story 

Challenges

• They did not have a website or landing page to explain further about AirPos
• There was no proper sign-up form available. Instead, they used Facebook messenger to attract inquiries. However, most of the private message inquiries were not converting because the client was not able to get hold of their contacts and information in a proper manner.
• They did not reach the right target audience who are business owners or decision-makers.

Solution

Within the first 2 months of our campaign, we had successfully generated over 1,000 sales! It was almost a 60% boost in the sign-up rate. Our campaign had proven effective compared to the reliance on cold calling or door-to-door approach. Currently, we are the main agent to generate business leads for GHL. To the client’s surprise, it has far exceeded our their expectation of 3-5% ROI on the advertising budget given.